The document discusses employment branding and strategies for reducing workforce risk through engagement, communication, and aligning employer brand with consumer brand. It highlights the importance of having one unified brand and voice, as well as recognizing and involving employees. Charts show projections of an aging workforce and changing population distributions that will increase competition for talent. Effective employment branding can help attract, develop, and retain top talent while improving productivity and reducing costs.

1. Employment Branding: Reducing workforce risk through engagement, strategic employee communication and brand

3. One brand – one voice Reward & recognition Reputation Culture Leadership Product offering Reputation Service offering Service performance Committed employees Products and services EMPLOYER BRAND CONSUMER BRAND

5. “ They were quite happy, because they know they've got one of the best packages possible in the automotive industry in Australia''

9. Population distribution 1986

10. Population distribution 2000

11. Population distribution 2025

12. Population distribution 2050

21. Employment brand Communication Recognition Involvement Dialogue

22. What’s our scope? Exit Attract Develop Interview Hire Retain

23. What’s our scope? Exit Attract Develop Interview Hire Retain

24. Connect EVP to CVP ‘ Quality advice = Quality decisions’ Client Value Proposition ‘ Creating growth through quality’ How They Connect ‘ Building Possibilities’ Employee Value Proposition

28. What’s our scope? Exit Attract Develop Interview Hire Retain

32. What’s our scope? Exit Attract Develop Interview Hire Retain

33. Informal communication

35. What’s our scope? Exit Attract Develop Interview Hire Retain

36. What workers want Source: Reality Cheque – Workplace Barometer, November 2007, Chandler Macleod 6 10 Company vision and values 10 9 A fair day’s pay 5 8 Flexible working hours 9 7 Work/life balance 7 6 Training and development 4 5 Attractive salary 8 4 Fun and positive work environment 1 3 Challenging work 3 2 Career development 2 1 Reputation for valuing employees Employers Jobseekers Attribute

40. About Daemon Group

48. Sample b2e clients