Employment Branding: Reducing workforce risk through engagement, strategic employee communication and brand
<ul><li>There is no such thing as employment brand. </li></ul>
One brand – one voice Reward & recognition Reputation Culture Leadership Product offering Reputation Service offering Serv...
 
“ They were quite happy, because they know they've got one of the best packages possible in the automotive industry in Aus...
Connecting CVP and EVP <ul><li>If you believe that 8 to 5 should be more about life than a grueling life sentence, maybe  ...
Connected <ul><li>If you believe that 8 to 5 should be more about life than a grueling life sentence, maybe  Nike  is wher...
Supply of labour <ul><li>One of the critical business issues over the next 10 years </li></ul><ul><li>Demographic time bom...
Population distribution 1986
Population distribution 2000
Population distribution 2025
Population distribution 2050
Supply of labour <ul><li>One of the critical business issues over the next 10 years </li></ul><ul><li>Demographic time bom...
 
 
 
 
 
 
 
Employment brand Communication Recognition Involvement Dialogue
What’s our scope? Exit Attract Develop Interview Hire Retain
What’s our scope? Exit Attract Develop Interview Hire Retain
Connect EVP to CVP ‘ Quality advice = Quality decisions’ Client Value Proposition ‘ Creating growth through quality’ How T...
 
 
 
What’s our scope? Exit Attract Develop Interview Hire Retain
 
 
<ul><li>5% of jobseekers responded that they decided whether or not to stay in a role on their  first day  and 58% determi...
What’s our scope? Exit Attract Develop Interview Hire Retain
Informal communication
<ul><li>50%  claim they get  all  their company information at the water cooler </li></ul>Source: Talent2 March 2007
What’s our scope? Exit Attract Develop Interview Hire Retain
What workers want Source: Reality Cheque – Workplace Barometer, November 2007, Chandler Macleod 6 10 Company vision and va...
Effective engagement <ul><li>Drives productivity </li></ul><ul><li>Generates business efficiency  </li></ul><ul><li>Reduce...
Approaching employment brand <ul><li>Start and finish with the business case </li></ul><ul><li>Build a distinctive culture...
 
About Daemon Group
 
 
 
 
 
 
 
Sample b2e clients
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Managing Reputation And Risk Presentation

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Managing Reputation And Risk Presentation

  1. 1. Employment Branding: Reducing workforce risk through engagement, strategic employee communication and brand
  2. 2. <ul><li>There is no such thing as employment brand. </li></ul>
  3. 3. One brand – one voice Reward & recognition Reputation Culture Leadership Product offering Reputation Service offering Service performance Committed employees Products and services EMPLOYER BRAND CONSUMER BRAND
  4. 5. “ They were quite happy, because they know they've got one of the best packages possible in the automotive industry in Australia''
  5. 6. Connecting CVP and EVP <ul><li>If you believe that 8 to 5 should be more about life than a grueling life sentence, maybe this is where you ought to be. </li></ul><ul><li>We do more than just sports. We do life. And we love what we do. </li></ul>
  6. 7. Connected <ul><li>If you believe that 8 to 5 should be more about life than a grueling life sentence, maybe Nike is where you ought to be. </li></ul><ul><li>We do more than just sports. We do life. And we love what we do. </li></ul>
  7. 8. Supply of labour <ul><li>One of the critical business issues over the next 10 years </li></ul><ul><li>Demographic time bomb – ageing workforce </li></ul><ul><ul><li>Work harder to attract applicants </li></ul></ul><ul><ul><li>Brand as important as roles </li></ul></ul>
  8. 9. Population distribution 1986
  9. 10. Population distribution 2000
  10. 11. Population distribution 2025
  11. 12. Population distribution 2050
  12. 13. Supply of labour <ul><li>One of the critical business issues over the next 10 years </li></ul><ul><li>Demographic time bomb – ageing workforce </li></ul><ul><ul><li>Work harder to attract applicants </li></ul></ul><ul><ul><li>Brand as important as roles </li></ul></ul><ul><li>Generation Y becomes the new workforce </li></ul><ul><ul><li>Don’t dismiss Boomers and Generation X </li></ul></ul><ul><li>Increased opportunity and macro level social shift </li></ul><ul><ul><li>Fewer workers leads to more choice and independence </li></ul></ul><ul><ul><li>The world is becoming a smaller place </li></ul></ul>
  13. 21. Employment brand Communication Recognition Involvement Dialogue
  14. 22. What’s our scope? Exit Attract Develop Interview Hire Retain
  15. 23. What’s our scope? Exit Attract Develop Interview Hire Retain
  16. 24. Connect EVP to CVP ‘ Quality advice = Quality decisions’ Client Value Proposition ‘ Creating growth through quality’ How They Connect ‘ Building Possibilities’ Employee Value Proposition
  17. 28. What’s our scope? Exit Attract Develop Interview Hire Retain
  18. 31. <ul><li>5% of jobseekers responded that they decided whether or not to stay in a role on their first day and 58% determined whether or not to stay inside a month. </li></ul>Source: Chandler Macleod 2007
  19. 32. What’s our scope? Exit Attract Develop Interview Hire Retain
  20. 33. Informal communication
  21. 34. <ul><li>50% claim they get all their company information at the water cooler </li></ul>Source: Talent2 March 2007
  22. 35. What’s our scope? Exit Attract Develop Interview Hire Retain
  23. 36. What workers want Source: Reality Cheque – Workplace Barometer, November 2007, Chandler Macleod 6 10 Company vision and values 10 9 A fair day’s pay 5 8 Flexible working hours 9 7 Work/life balance 7 6 Training and development 4 5 Attractive salary 8 4 Fun and positive work environment 1 3 Challenging work 3 2 Career development 2 1 Reputation for valuing employees Employers Jobseekers Attribute
  24. 37. Effective engagement <ul><li>Drives productivity </li></ul><ul><li>Generates business efficiency </li></ul><ul><li>Reduces direct cost </li></ul>
  25. 38. Approaching employment brand <ul><li>Start and finish with the business case </li></ul><ul><li>Build a distinctive culture which connects to the CVP </li></ul><ul><ul><li>Ensure that current staff are not alienated </li></ul></ul><ul><li>Think ‘people engagement’ not just ‘communication’ </li></ul><ul><li>Focus on behaviour not just values </li></ul><ul><li>Drive change at the frontline </li></ul><ul><li>Create tailored solutions without preconceptions </li></ul>
  26. 40. About Daemon Group
  27. 48. Sample b2e clients

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