2. Jo Caudron
°1968
Founder & CEO
Co-Founder
Digital Consulting Firm
Social Media
Campaigning Platform
President
3. To get this started...
•
Who is using?
-
@jcaudron
Twitter
Facebook
Google+, ...
LinkedIn, Plaxo
Pinterest
Email
LBS
Augmented Reality
!
•
Who is using?
-
a smartphone
a tablet
a media-center (connected to
your TV?)
4. Do YOU
have a real Social
Media Strategy?
Are you ready
for Mobile?
Do you have a future
2020 vision on how
digital is transforming
the/your world?
6. A short history of everything (in digital)
Analogue
Digital
Connected (internet)
Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ...
@jcaudron
7. The Speed of Change…
Mobile
Social
Digital
Analogue
Connected (internet)
13. Digital in
the core
The Business
Digital (at
the sideline)
From ...
@jcaudron
... to
Digital Transformation Modeling
14. The Business
The Business
Digital (at
the sideline)
Digital (at
the sideline)
From ...
@jcaudron
... to
Digital Transformation Modeling
15. Digital in
the core
Digital in
the core
Digital in
the core
The Business
The Business
Digital (at
the sideline)
Digital in
the core
Digital (at
the sideline)
From ...
@jcaudron
... to
Digital Transformation Modeling
16. Digital Transformation
From ...
@jcaudron
... to
Digital Transformation Modeling
R&D & Enterprise 2.0
PR & External Commun.
IT
HR
Service & Support
Sales
Marketing & Communication
Digital Media
DM
Billboards
Print
TV
Radio
17. How big should CHANGE be?
In order to change
the world?
@jcaudron
24. Imagine a world with increased transparency and
higher accountability, with a new form of proximity
and the need for responsiveness…
That is the world we live in today.
… a world in which technology
becomes part of everything we
do, where every object
(including ourselves) is
connected to the internet.
… a world in which large monolithic
structures are challenged by new
(smaller) players, operating online,
worldwide and according to new
rules…
The Glass House
The Cyborg
The Package
… a world in which
traditional partners
becomes competitors and
where everyone is trying
to by-pass someone else…
THE WHEEL OF
CHANGE
… a world in which people want
to participate and co-create
the future…
The Participant
The Frog
… a world in which mobile access is
dominating everything else. Where people
have access to everything, everywhere,
every time they want it…
… a world in which we have new opinion
leaders deciding what is important and
what is not: new experts, our peers, but
also driven by technology…
The Traveller
The Gatekeeper
25. The Glass House
The Cyborg
The Package
CHANGING
HEALTHCARE
The Participant
The Frog
The Traveller
The Gatekeeper
33. The Glass House
What do you think?
Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
34. The Package
From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
36. The Package
Angry Birds
Digg.be
Yelo App
Boxee
TV
Twitter,
Facebook
Fun
RSS
CNN online /
app
Breaking
news
culture
Spotify + Metafy
Twitter,
Facebook
Sporza.be
From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
Newspaper
Website
In-depth
analysis
Discovery
Blogs
Sports
LinkedIn, Monster, ...
Specials
Jobs
Services
Classifieds
eBay
Weather
Trends &
Lifestyle
Weather Pro (iPhone)
Vertical sites and
specialties portals
Traffic: Inrix +
iCoyote (iPhone)
Pinterest,
blogs
37. The Package
Any good idea
might become a
reality.
As a
bootstrapped
atomic service.
With its own
business logic.
!
From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
Often in direct
competition with
big international
players that offer
a broad range of
products and
solutions.
38. The Package
From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
39. The Package
What do you think?
From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
47. The Frog
What do you think?
By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
48. The Gatekeeper
Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
49. The Gatekeeper
Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
They used to be
your healthcare
gatekeepers
50. The Gatekeeper
Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
But now the internet is your gatekeeper.
Who judges what is right and what is wrong?
51. The Gatekeeper
Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
Hospitals are providing public information to guide patients
52. The Gatekeeper
Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
People connecting to each other, learning from each
other, informing each other…
53. The Gatekeeper
The Network is
the Second Gatekeeper
Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
Can traditional companies find new models where they stay the first gatekeeper while facilitating the
second gatekeeper?
54. The Gatekeeper
What do you think?
Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
55. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
56. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
57. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
58. The Traveller
All the knowledge in the world,
anytime, anyplace, in your pocket
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
59. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
An app to
remind you
which medicine
you need to
take when and
when do you
an appointment
with your
doctor.
60. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
“Patient Empowerment” through technology. Flipping the funnel.
61. The Traveller
What do you think?
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
66. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service
Check online
where flu is
trending or
use a
Facebook
app to see
who may
infected you
67. The Participant
What do you think?
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service
69. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Track your health (number of steps,
calories, etc) with an elegant device
71. The Cyborg
Smart pills send
information to a
mobile app so you
can follow your
treatment
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
72. The Cyborg
Check your baby’s
moves whenever
you want with a
smartphone enabled
ultrasound machine
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
73. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Or if your don’t
want to wear a
device, there are
now even temporary
tattoos that can help
you track your
health status
75. The Cyborg
What do you think?
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
76. Transparency
Closeness
Responsiveness
Speed / Agility
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Authenticity
Accountability
Bi-directional
Humanization
From monolithic to atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Glass House
The Cyborg
The Package
Are YOU Ready
for this?
Community
Gamification
Co-creation / Collaboration
The power of the crowd
Empowered Self
(Self-)service
The Participant
By-passing
Virtualization (services,
products, support,
distribution, ...)
Distortion of the value chain
The Frog
Mobile technology
Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough”
Small Data
Gatekeeper meets the Second Gatekeeper
(the power of social media)
Fragmentation of (communication)
touchpoints
Recommendations
Ambassadorship
The Traveller
The Gatekeeper
78. Are you next?
Because the world
is changing!
Music - Newspapers - TV -
Retail - Automotive Education - Government Healthcare?
@jcaudron
79. Be ready for Mobile
Be ready for Social
Strategy
Concepts &
Channels
Policy,
Teams &
Ownership
Offline
Roll-out
Be ready for Your Future
(Digital Transformation Modeling)
Strategy
Implementation
Online
Integration
81. DearMedia, Consultants for the Digital Age
Online
Mobile
Media
Social
!
Digital Transformation Modeling:
Digital impact on traditional communication, media, business, ...
@jcaudron
