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Vw Diagram
1. Nokia central / regional brief 1 DDB Planning Council 2 local development and approvals 3 group adjudication stage 4 production of approved local and regional work 5
Editor's Notes
The central or regional client brief is developed (sometimes with help of a DDB central, coordinating resource. DDB senior planners from major markets convene and agree on a common strategic brief based on the client's document. Local agencies and clients develop work against the brief and agree on acceptable creative routes. Clients and agencies from local markets meet to go over work across the region. The best work is selected. Local clients can then choose to use the approved regional work based on their needs.