Deutsche Börse Cloud Exchange (DBCE) is a vendor-neutral marketplace for cloud resources. It is part of Deutsche Börse Group, one of the world’s leading exchange organisations, and was founded in May 2013. In a predominantly proprietary and vendor-driven cloud market, the DBCE marketplace helps to redress the balance between supply and demand. It also makes resource trading more efficient, delivering utmost flexibility to all stakeholders and thereby enabling providers (sell side) and consumers (buy side) to derive maximum value from its services. More Info: http://www.cloud.exchange

1. @dbcloudexchangewww.cloud.exchange
DEUTSCHE BÖRSE
CLOUD EXCHANGE
The marketplace for cloud resources

2. @dbcloudexchangewww.cloud.exchange
The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 1
DEUTSCHE BÖRSE CLOUD EXCHANGE – DEVELOPMENT SINCE FOUNDATION
Idea
What if Deutsche Börse AG standardised IaaS products and turned computing power, data storage and
memory into a commodity?
Foundation
Deutsche Börse AG and Zimory GmbH found the Deutsche Börse Cloud
Exchange AG in March 2013.
Closed Beta
The first release of the marketplace has been deployed in 2014 and was tested
intensively with Buy and Sell side Early Adopters.
Platform reorganization after feedback
The user interface was rebuilt and the settlement technology has been improved
significantly based on the customer feedback.
Public Go-Live
The new platform was launched. From now on, buyers can self register through
the website and purchase IaaS resources.

3. @dbcloudexchangewww.cloud.exchange
The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 2
THE CLOUD MARKET IS DOMINATED BY BIG PLAYERS AND LACKS
COMPARABILITY
?
That leads to market inefficiencies. High information costs, uncertainty prior to
contract closure and vendor lock-in after contract closure keep companies from
broadly adopting the cloud, limiting the potential for efficiency improvements.
There is no “the cloud” – every cloud provider has different products, prices,
contracts, SLAs and ways to access their cloud.

4. @dbcloudexchangewww.cloud.exchange
The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 3
DBCE OFFERS A SINGLE FRONTEND AND STANDARDIZED PRODUCTS AS CORE
SERVICE
One frontend
Cloud users can compare,
use, monitor pay their
cloud resources.
Standardized resources
Tradable products are standardized
by DBCE and are delivered
according to defined specifications.
Standardized Contracts
Legal terms, SLAs and the
governing regions are defined
and controlled by DBCE

5. @dbcloudexchangewww.cloud.exchange
The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 4
STANDARDIZED PRODUCTS ARE SPECIFIED IN THREE ASSET CLASSES
Fixed end Pay-as-you-go
Germany France ...
Regular
Basic
Contract type
SLA
Performance classes
Governing region
Medium High
Medium High
A central processing unit
(CPU) is the electronic
circuitry within a computer
that carries out the
instructions of a computer
program. CPU is traded in
PUs.
A form of computer data
storage. A random-access
memory device allows data
items to be read and written
in roughly the same amount
of time. RAM is traded in
GiB.
Mass storage for the storage
of large amounts of data in
a persisting and machine-
readable fashion. Storage is
traded in TB.
All three asset
classes need to
be combined to
deploy virtual
machines (VMs)
Asset classes Product specifications
Existing Planned

6. @dbcloudexchangewww.cloud.exchange
The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 5
BUYERS USE UI OR API TO CONNECT WHILE PROVIDERS NEED TO INSTALL
SETTLEMENT SOFTWARE

7. @dbcloudexchangewww.cloud.exchange
The marketplace for cloud resources Deutsche Börse Cloud Exchange AG 6
DBCE PRODUCTS ATTRACT ACTUAL BUYERS AND SELLERS OF IAAS RESOURCES
Web businesses
E-Commerce, marketing, test &
development
Small and medium-sized enterprises
Test & development, simulations,
rendering, outsourcing
Scientific
Simulations, big data analysis, modelling,
forecasting
Large Enterprises
Outsourcing, test & development, CAPEX
to OPEX
Integration and distribution partners
Client-specific solutions, lowering market
entry barriers
Technology partner
Product development, technical solutions
for the marketplace
.
.
.

8. @dbcloudexchangewww.cloud.exchange
THE MARKETPLACE
FOR CLOUD RESOURCES
A new era of IT sourcing
Deutsche Börse Cloud Exchange AG
Mergenthalerallee 55
D-65760 Eschborn
Phone +49-(0) 61 96-204 84-0
Web www.cloud.exchange
E-mail info@cloud.exchange