2011 Marketer Meet-up Indiana Presentation

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2011 Marketer Meet-up Indiana Presentation

  1. 1. 2010 2012 2011Indiana
  2. 2. Y&F Indiana Facts• 3Rivers – Fort Wayne, IN• Assets: $658 Million• Members: 64,000• Branches: 18• Launched: April 2011
  3. 3. Michelle Quinn The Inside Voice
  4. 4. The Inside Voice 9/12/2011 The Inside Livin’ Free Pack: Voice 3NN was updated on 9/5 to show our current member growth. We’re still a bit behind but have time to catch up. And per your request we added Facebook activity. Check it out! Blog: The week of 8/29, Matt addressed some of the questions he got from students at the IPFW Financial Fair; from fixing broken lap-tops to figuring out how to save money in the kitchen… 9/12/2011 it’s all there. Video: Young & Free videos can be accessed at YoungFreeIndiana.com, YouTube or Facebook. Taste of Taste of the Arts: The week of 8/29, Matt spoiled us with a video a day featuring “Taste of Taste of the Arts”, interviewing local food vendors from Taste of the Arts and ending the week with a Mobile Lounge feature. Check out the video to see what happens at Mobile Lounge when no one’s looking! Oops Refund: So what’s the Oops Refund all about? And what are we doing to make sure we’re not rewarding members for mismanagement, but giving them a chance to learn from their mistakes? Matt cleared a few things up in his blog and video from 9/9.Livin’ Free Pack:3NN was updated on 9/5 to show our current member growth. We’re still a bit behind but have Spotlight of the Month (Tell Matt. He’ll tell your story.): Check back on 9/16 to see our next featured Spotlight, you won’t be disappointed. And be sure to tell your friends about it. Anyonetime to catch up. And per your request we added Facebook activity. Check it out! 18-25 doing something cool around town can enter to be selected for the Spotlight. Out and About:Blog:The week of 8/29, Matt addressed some of the questions he got from students at the IPFWFinancial Fair; from fixing broken lap-tops to figuring out how to save money in the kitchen…it’s all there. WiLD 96.3 Birthday Bash: On 9/22, WiLD 96.3 is hosting Fort4Fitness: 9/23 and 9/24th we’re Behind the Solution: You’ve asking for more a Birthday Bash featuring heading to Parkview Field for clarification. Watch the Travis Porter, Mims and Sally the Fort4Fitness Health Fair next couple weeks for the Anthony. We’re sponsoring and races. Don’t forget to first Behind the Solution the event and will have three wish all our team members University Learning courseVideo: live remotes the weeks prior. good luck. Shouts go out explaining more of the about 9/14 5-6:30pm Maplewood, to all of you for running… the livin’ free pack. It includes 9/16 5-6:30pm Illinois Road, Andrew Culbertson, Tony what’s in it for Members, 9/20 5-6:30pm Waynedale Marsh, Courtney Keane, Carl Team Members and the Smedberg, Joanna Garza, Membership.Young & Free videos can be accessed at YoungFreeIndiana.com, YouTube or Facebook. Erika Poole, Jon Champion, Sara Senesac, Kelly Lapadot, Julie Kimmel, Travis Rolston, Dani Gensler, Lyndsey Jackson, Amy Mulkey, Lisa Cooper, Jenni Long and JoshTaste of Taste of the Arts: The week of 8/29, Matt spoiled us with a video a day featuring Keaton!“Taste of Taste of the Arts”, interviewing local food vendors from Taste of the Arts and ending Challenges/Prizes: Phrase of the Week: We’re stepping into the fourth week of Phrase of the week. It’s a simple way to know what’s going on with Young & Free and win sweet prizes. So follow along on thethe week with a Mobile Lounge feature. Check out the video to see what happens at Mobile blog, check facebook and tweet Matt to get letters. Tell all your friends, they can win Flattop Grill gift cards, hoodies and more.Lounge when no one’s looking! e-update: And as always, we’re doing a monthly drawing for e-update subscribers. YoungFreeIndiana.com | Follow on Twitter | Like on FacebookOops Refund: So what’s the Oops Refund all about? And what are we doing to make surewe’re not rewarding members for mismanagement, but giving them a chance to learn from theirmistakes? Matt cleared a few things up in his blog and video from 9/9.
  5. 5. Spotlight of the Month (Tell Matt. He’ll tell your story.): Check back on 9/16 to see our nextfeatured Spotlight, you won’t be disappointed. And be sure to tell your friends about it. Anyone18-25 doing something cool around town can enter to be selected for the Spotlight.Out and About: The Inside Voice 9/12/2011 Livin’ Free Pack: 3NN was updated on 9/5 to show our current member growth. We’re still a bit behind but have time to catch up. And per your request we added Facebook activity. Check it out! Blog: The week of 8/29, Matt addressed some of the questions he got from students at the IPFW Financial Fair; from fixing broken lap-tops to figuring out how to save money in the kitchen… it’s all there. Video: Young & Free videos can be accessed at YoungFreeIndiana.com, YouTube or Facebook. Taste of Taste of the Arts: The week of 8/29, Matt spoiled us with a video a day featuring “Taste of Taste of the Arts”, interviewing local food vendors from Taste of the Arts and ending the week with a Mobile Lounge feature. Check out the video to see what happens at Mobile Lounge when no one’s looking! Oops Refund: So what’s the Oops Refund all about? And what are we doing to make sure we’re not rewarding members for mismanagement, but giving them a chance to learn from their mistakes? Matt cleared a few things up in his blog and video from 9/9.WiLD 96.3 Birthday Bash: Fort4Fitness: Behind the Solution:On 9/22, WiLD 96.3 is hosting 9/23 and 9/24th we’re You’ve asking for morea Birthday Bash featuring heading to Parkview Field for clarification. Watch theTravis Porter, Mims and Sally the Fort4Fitness Health Fair next couple weeks for theAnthony. We’re sponsoring and races. Don’t forget to first Behind the Solutionthe event and will have three wish all our team members University Learning courselive remotes the weeks prior. good luck. Shouts go out explaining more of the about9/14 5-6:30pm Maplewood, to all of you for running… the livin’ free pack. It includes Spotlight of the Month (Tell Matt. He’ll tell your story.): Check back on 9/16 to see our next featured Spotlight, you won’t be disappointed. And be sure to tell your friends about it. Anyone 18-25 doing something cool around town can enter to be selected for the Spotlight.9/16 5-6:30pm Illinois Road, Andrew Culbertson, Tony what’s in it for Members, Out and About:9/20 5-6:30pm Waynedale Marsh, Courtney Keane, Carl Team Members and the Smedberg, Joanna Garza, Membership. Erika Poole, Jon Champion, Sara Senesac, Kelly Lapadot, Julie Kimmel, Travis Rolston, WiLD 96.3 Birthday Bash: On 9/22, WiLD 96.3 is hosting Fort4Fitness: 9/23 and 9/24th we’re Behind the Solution: You’ve asking for more Dani Gensler, Lyndsey a Birthday Bash featuring Travis Porter, Mims and Sally Anthony. We’re sponsoring heading to Parkview Field for the Fort4Fitness Health Fair and races. Don’t forget to clarification. Watch the next couple weeks for the first Behind the Solution Jackson, Amy Mulkey, Lisa the event and will have three live remotes the weeks prior. wish all our team members good luck. Shouts go out University Learning course explaining more of the about 9/14 5-6:30pm Maplewood, to all of you for running… the livin’ free pack. It includes Cooper, Jenni Long and Josh 9/16 5-6:30pm Illinois Road, 9/20 5-6:30pm Waynedale Andrew Culbertson, Tony Marsh, Courtney Keane, Carl what’s in it for Members, Team Members and the Smedberg, Joanna Garza, Membership. Keaton! Erika Poole, Jon Champion, Sara Senesac, Kelly Lapadot, Julie Kimmel, Travis Rolston, Dani Gensler, Lyndsey Jackson, Amy Mulkey, Lisa Cooper, Jenni Long and Josh Keaton!Challenges/Prizes: Challenges/Prizes: Phrase of the Week: We’re stepping into the fourth week of Phrase of the week. It’s a simple way to know what’s going on with Young & Free and win sweet prizes. So follow along on thePhrase of the Week: We’re stepping into the fourth week of Phrase of the week. It’s a simple blog, check facebook and tweet Matt to get letters. Tell all your friends, they can win Flattop Grill gift cards, hoodies and more.way to know what’s going on with Young & Free and win sweet prizes. So follow along on the e-update: And as always, we’re doing a monthly drawing for e-update subscribers.blog, check facebook and tweet Matt to get letters. Tell all your friends, they can win Flattop YoungFreeIndiana.com | Follow on Twitter | Like on FacebookGrill gift cards, hoodies and more.e-update: And as always, we’re doing a monthly drawing for e-update subscribers.
  6. 6. Y&F Indiana Yearly• Bi-weekly internal eUpdate 541 We are Short New M emb ers May 2000 Branc h New M started in August Auburn embers Apr 1800 Bluffto n Chapel 10 Ridge Mar Chestn 10 1600 ut Plaza Colum 17 bia City Feb Consum 4 erLend ing 1400 Dupont 12 George 1 Jan town Illinois 17 1200 Road Kendall 10 Dec ville Maplew 3 ood 1000 New Ha 11 Nov• Communicate to organization and ven 800 North 23 Clinton Northlan 27 800 d Oct Online 12 Branch St. Mar 21 600 ys Sept Van Wer 6 t Wayne 9 dale Aug 400 West Je 6 fferson 19 Month West St ate 13 Jul 200 Total Ne 259 ly w Mem 10 reinforce program goals bers 241 Jun 0 142 Ou We 12 r Mission are Sh M onor tht G oa l 1920 New New M New M emb embers ers wk 4 Memb 200 e rs Our Goa• l Future plans: Calls to action and 180 160 160 wk 3 140 young & fr 120 ee indiana follow up 413 monthly activ e users 46 100 since last week 205 people like 80 this 2 since last wee k wk 2 56 wall posts or com 60 ments this wee k 45 since last week 251 visits this wee 40 k 100 since last week 20• Ensure content is up-to-date 18 wk 1 0 Our M 12 M on ission th G oa 1920 l New M New embers Memb e rs Our Goa l
  7. 7. Michelle Quinn The Inside Voice

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