Presentation given on May 14, 2008 at the CUES Experience Conference in Minneapolis by Tim McAlpine of Currency Marketing. Currency is in the middle of a wonderful social media experiment with Alberta’s Common Wealth Credit Union. To promote Common Wealth Credit Union’s new Young & Free account to Alberta’s 17 to 25 crowd, Currency has created an integrated marketing program centered around the youngfreealberta.com microsite. The thrust of the program is finding and hiring a spokesperson from Gen Y to represent the product, the credit union and their generation. Tim McAlpine spoke about the Web 2.0 dos and don’ts that he's learned and how this program is authentically appealing to a new generation of potential credit union members.