White Paper - Motivating Millennials: How to Use Video to Help the Next Generation of Employees Succeed - Panopto Video Platform
How to Use Video to Help the Next Generation
of Employees Succeed
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Graduation of the Class of 2014 from universities around the globe marks the
midpoint of the matriculation of Generation Y out of the world of academia and
into the workforce.
In their first 10 years inside the office, Millennials have raised a number of
eyebrows for their unconventional learning styles and approaches to work.Yet
as organizations prepare for the day when 3 of every 4 employees worldwide
will count themselves a member of this generation, some are finding that a map
to supporting, enabling, and encouraging these new employees already exists.
Academia was first to recognize that Millennials grew up with video technology,
and rely on it now for learning and communications much the way previous
generations relied on email or the telephone.
For years now, universities have been using video as a tool to allow students
to learn at their own pace and share ideas on demand. Now it’s time for
businesses to catch up.
In this paper, you’ll learn how your organization can support video to help your
next generation of employees succeed, including:
• 4 Aspects of Corporate Culture Where Millennials Expect To Use Video
• How Your Company Can Embrace Video To Meet The Expectations Of
• What Your New Hires Expect From Your Video Platform
3 in 5 young executives expect to rely more heavily on business-class video
during the next five to ten years. Make sure your organization is ready.
Bringing Everything intoView
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Panopto creates software that enables businesses and academic institutions to record
and view searchable video presentations in minutes from any device. Businesses can use
Panopto to record and live stream:
• Employee training and onboarding
• Review, recap, and summary
• Product demonstrations
• All-hands meetings
• Sales and marketing presentations
• Web conferences
• Executive communications
• Events for customers, press, and
Panopto also enables individual employees
to record and share videos in a secure, centralized video library.This facilitates:
• Social and informal learning
• Capturing the knowledge of retiring employees
• Sharing knowledge across a global workforce
Panopto’s video library includes unique search functionality that enables employees to
search inside videos for any word mentioned or shown onscreen during a video.
Panopto is currently in use at Fortune 500 companies around the world and is the fastest-
growing lecture capture solution at leading universities. Privately-held, Panopto was founded
in 2007 by technology entrepreneurs and software design veterans at Carnegie Mellon
University’s School of Computer Science.
Panopto was recently recognized by Gartner as a “Leader” in its 2014 Enterprise Video
Content Management Magic Quadrant. Learn more at http://panop.to/gartner-leader.
Want to try Panopto for yourself? Visit www.panopto.com today for a free 30-day trial or to
schedule a demonstration of our software.
panopto on a page
Click for a 3-Minute Introduction to Panopto
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Worldwide, in 10 Years, 3 of every 4 of your employees will be a Millennial ......... 5
Millennials Grew Up With Video As A Communications Tool................................. 6
Video In Today’s Classrooms................................................................................... 7
Expectations Move From The Classroom Into Your Conference Room ................ 8
4 Aspects of Corporate Culture Where Millennials Expect To Use Video .............. 9
How You Can Embrace Video To Meet The Expectations Of Today’s Grads........ 11
What Your New Hires Expect From Your Video Platform......................................... 13
In 113 Words: Why Panopto is the Video Platform for the Next Generation......... 16
Key Takeaways......................................................................................................... 16
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Worldwide,in 10 Years,3 of every 4 of
your employees will be a Millennial
Born between 1980 and 2000, the members of Generation Y — or more commonly,“Millennials”
— came of age in an era characterized by an unprecedented expansion of technology into
virtually every aspect of modern life and colored by the continued shift of social norms toward
soft skills, self-esteem, and soaring expectations.
Today Millennials make up the largest generation in history1
— and soon to be the single
largest demographic in your workforce. In the US alone the generation numbers some 85
million strong (7 percent larger than the post-WWII Baby Boomers),2
and in 2014 already
makes up 1 in every 3 employees. Worldwide, by 2025 Millennials will make up 75% of the
Now ten years on in their matriculation into the workplace,
there’s scarcely a pundit left that hasn’t editorialized
about the unique species that is the Millennial — that
unapologetically ambitious persona, never out of arm’s reach
of their iPhone, never embarrassed to share the full details
of their lives via Facebook (or Instagram, or Snapchat...),
and never quite willing to “wait their turn” in the search for
significant, meaningful work.
Putting intergenerational snark and pop-anthropology aside,
however, the fact remains that every organization around the
globe has this question to answer:
How are you going to adapt to support the generation soon to make up 75% of your staff?
The Era In Which Millennials Will Be Graduating College
You Are Here.
In just 10 years,Millennials will make
up 3 in 4 employees worldwide
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Millennials Grew Up With Video As
A Communications Tool —
Just Like Email or The Telephone
While the internet, cable television, and the mobile phone have all been credited with
shaping the members of Generation Y, perhaps one of the most transformative technologies
of the era often goes unmentioned — the rise of the home camcorder.
With the release of the first truly personal camcorders by Sony and JVC in 1982, the
introduction of digital video recorders in 1995, and consumer-ready HD camcorders in 2000,
Millennials grew up in an age when video moved out of the realm of professional specialists
and into a world where anyone could record and share anything.
And that march of progress continues — today video technology is pervasive, a standard
feature of every smartphone, tablet, laptop, and digital camera available.
And the trend doesn’t stop at recording.A host of new websites, social networks, and mobile
apps have emerged to support video as a communication device for sharing moments
and expressing ideas.As of this writing, Facebook’s Instagram platform for video has 150
.Twitter’s Vine has 40 million5
.And let’s not forget the biggest player of them all
in consumer video — Google’s YouTube and it’s 1 billion
monthly unique visitors.6
While these video services are used by everyone, their
demographics skew young. Forrester Research7
of Millennials visit YouTube at least monthly, compared to
58% of Generation X and 49% of Baby Boomers. If anything,
that shift is only widening — 83% of the burgeoning
Generation Z now likewise visit YouTube monthly.
They aren’t just there to watch, either.
Every minute of every day more than 100 hours of video are uploaded to YouTube.8
minute of every day, more than 8,000 videos are created and shared on Twitter’s Vine.9
And before you dismiss all that video recording, production, and sharing as trivial, you
should know there’s one other place where video use among Millennials is soaring:
Regular YouTube users,by generation
Source: Forrester Research
Millennials Gen X Boomers
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Video In Today’s Classrooms
In the past decade, video has transformed the way college students learn new material,
interact with faculty, and demonstrate proficiency.
On campuses around the world, lectures are recorded for
students to use as an on-demand study resource. Outside
the classroom, professors record instructional videos to
help students prepare for in-class activities. And video
assignments are an increasingly common medium for
students in graduate and professional programs.
That all adds up to a lot of video — the University of Essex
in the UK, for example, now captures more than 80,000 hours
(more than 9 years’ worth) of video annually.10
The benefits of video in the classroom have proven many.
Among the almost innumerable positive outcomes, students
using video to:
• Review materials at their own pace, rewinding as
necessary to tailor their learning experience to meet
their own individual needs
• Engage and participate more fully in class, relying on
classroom recordings to supplement notes rather than
attempting to capture every detail of a lecture
• “Virtually attend” class sessions missed due to illness,
travel, or other reasons
• Find and view related materials from previous
semesters or other courses, to improve their
understanding of a subject
• Share their own ideas or demonstrate competency
with a subject, in a modern spin of the classic essay
And while students make use of video throughout the semester, they really rely on it when
it comes time to show what they know.Video viewership spikes in the weeks leading up to
exams — at Creighton University, for example, students reviewed nearly 5,000 hours of video
(200 days’ worth) in just the one week leading up to Spring finals in 2014.12
Video’s Impact on Performance
Failure Rate in Bio 331,
Source: Winston-Salem State, 2011
Before Video After Video
How Students Use Recorded Lectures
Source: Newcastle Univ. 2013
How Students Value Lecture Video
“% Useful or Very Useful”
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Now 10 years on in the integration of video into the classroom, students are thriving in this
more flexible and interactive learning environment. Studies have shown “blended learning”
reduces failure rates, improves exam grades, and can even boost attendance.13
Your New College Recruits Expect The
Same Tools They Had In The Classroom
In Your Conference Room
By the time they graduate, the average Millennial will have spent more than 20 years using
video is a tool both for learning and for communications.As they prepare to enter the
workforce, for many of today’s students, video has become just as integral to getting work
done as email is for those of us in the corporate environment.
That means for many new college grads, however, entering the workforce today requires
a demanding adjustment — right down to very tools they’ve been taught to rely on for
learning, sharing, and communicating.
But won’t new grads just get used to the corporate way of doing things like they have in the
For the best and brightest — not quite.
A new study by Cisco14
looks into how the first wave of Millennials are adapting to the
workplace, and the trend is clear — video will continue to play a prominent role in how this
generation works. Just look at the data:
• 3 in 5 young executives say they will rely more heavily on
business-class video during the next five to 10 years
• 87 percent believe video has a significant and positive impact
on an organization, citing benefits ranging from enhancing the
experience of telecommuters to saving money on travel costs
and even attracting top talent
• 94 percent value video as a way to break down language
barriers in the increasingly global marketplace
• 87 percent say they would choose to work for a video-enabled
organization over a company that has not invested in video
3 in 5 young executives
expect to increase video use
in the next decade
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4 Aspects of Corporate Culture Where
Millennials Expect To Use Video
What’s driving this preference for video as a business tool? Well, along with Generation Y’s
familiarity with the technology, it’s that video is uniquely suited to creating or supporting four
important characteristics Millennials often seek in their working environments.
Phonebook-sized handbooks, day-long in-person training sessions, four-page instructional
emails, and hour-long meetings presented with no prior information... finding information in
many modern organizations is the modern equivalent of finding a needle in a haystack — a
haystack that’s only open from 9-5.
Millennials are used to the world of academia, where it’s a safe bet nearly all those
information sources would be shared by video and available on-demand.A modern
video platform can make any of these types of videos available and searchable, anytime,
anywhere, and ready to play on any device. In a world where knowledge workers spend 8
hours a week just searching for the information they need to do their jobs,15
information is critical for working productively.
Today’s college grads grew up online, with all the knowledge of the world readily available
at their next search query.As they step out of the world of carefully sequenced curriculum,
they’ve come to expect information right when it’s valuable, structured in simple, digestible
chunks to ensure the message can be understood.
A single, massive product guide or intensive weeklong training session are an anathema to
this group — they don’t want everything all at once, just the specifics they need at exactly
the moment they need them.
That might be why “the face-to-face classroom is no longer the norm,” as writes Forrester
To better support today’s learners as Millennials enter the workforce, the firm
recommends organizations instead adopt self-paced learning material accessed online,
including discussion groups, wikis and resource centers, and of course, video from both the
training team and internal subject matter experts.These kinds of resources let Millennials
(and all your other employees, too) learn what they need, when they need it, while offering
the opportunity to learn more on-demand.
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Malcolm Gladwell has famously stated that millennials are more about ‘the network’ than
Forrester Research agrees, finding that Millennials prefer to learn from peers,
contribute to employee networks, and find answers to their questions with a quick instant
message to an expert colleague.18
That’s good news for businesses, because collaboration isn’t just a more enjoyable way
to get more done — it actually works better, too. Studies show that 70% to 80% of on-the-
job learning comes from informal knowledge sharing rather than formal training,19
that employee productivity and problem solving capabilities are improved more by social
learning than by innovation.20
Video is already becoming an essential collaboration tool in most organizations, as video
conferencing and web conferencing technologies enhance our ability to trade ideas
by allowing users to share screens and attend live events online.And more and more
organizations are finding that internal video libraries can quickly become “corporate
YouTubes,” filled with answers to questions from subject matter experts, advice from veteran
employees, and other valuable institutional knowledge that would previously have gone
#4.Fulfillment and Meaning
There may be no trait more quintessential of the members of Generation Y than their quest
for fulfillment at work, right from day one at their very first job. Studies indicate Millennials
will choose corporate culture and meaningful work above everything else, even a bigger
“They want to know that the work they are doing is having an impact on their
co-workers, on their manager and on the company at large,” Forbes Magazine concludes.
“They won’t stay at a company long if they are doing busy work the whole time.”
This quest for meaning is shared by many non-millennials, of course. High-level managers
and leaders also desire greater fulfillment at work—for themselves, and for their employees.
They want their voices to be heard on a regular basis and to contribute to the company in
a meaningful way.The difference between the older and younger generations is that the
younger generation doesn’t just desire this—they expect it.At home, social networks and
other new communication technologies enable them to contribute ideas and seek out new
information at any time. It should come as no surprise, then, that giving them the tools to
accomplish the same at work increases their job satisfaction to a significant degree.
Video, of course, is one of these tools.As both an active medium, giving workers the ability to
share knowledge and ideas, and an interactive medium, allowing for collaborative learning,
video enables more meaningful workplace participation. Employees can use video to meet
remotely, create their own best practice and FAQ videos and more.
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Best of all, the content they create can be placed in a secure, searchable video library or
VCMS (video content management system), so that it is never lost or forgotten.This means
that the videos employees create — no matter who they are on the corporate hierarchy —
will be truly valuable contributions, ones that last for years to come.
How You Can Embrace Video
To Meet The Expectations Of Today’s Grads
What’s at stake for companies that don’t embrace video for training, meetings and
knowledge sharing? Higher attrition rates, lower productivity—and watching that sharp
young grad who just might’ve been CEO one day sign on elsewhere.
However, that dismal forecast doesn’t have to apply to your organization. Embracing
video as a tool for communication and learning is as easy as adapting what works in the
classroom — into your conference room.
Not sure where to start? Here are three proven ways to bring academia’s most successful
video concepts inside your company walls.
Flip Your Meetings
“Flipped classrooms” have revolutionized higher education.This twist on traditional teaching
requires students to watch video lectures before class at their own pace, freeing class time
for discussion and problem solving.
Flipped meetings take this concept to the boardroom. Instead of convening a group to
sit through an hour long presentation just to figure out what the meeting is about, the
flipped meeting requires the organizer to share their
presentation with attendees ahead of time.Attendees
can watch a video presentation and review materials
beforehand, and walk into the meeting knowing
what questions should be raised.This small change,
advocated by innovative organizations like Amazon22
ensures that limited meeting time is
used for high-value discussion and decision making.
Video adds value to flipped meetings. By recording their presentations with widely-available
screen recording tools, meeting organizers can deliver pre-meeting information and context
to attendees in a more engaging format. Organizers can also use video as a simple way to
quickly record and share a post-meeting summary with action items and next steps.
Find out more!
Download our free
guide to using video to
flip your meetings.
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On-Demand Corporate Training
Just as universities record lectures for students to review on their own time, companies can
use video to make training available to employees when and where they need it.This need
not be a complicated endeavor — at most
organizations, this can be as simple as using
the webcams or camcorders your teams
already have on hand to record existing
presentations or in-class training already
For how easily it can be done, recording
and sharing your training sessions can be
surprisingly valuable to your bottom line.
IBM uses video to scale their new employee
orientation, job-specific training, annual
compliance, and leadership training to
employees worldwide.After deploying a video learning program for managers, the company
found that participants learned 5x more material at 1/3 the cost of instructor-led training.24
Anytime, Anywhere Social Learning
Students in today’s graduate and professional programs often record video assignments to
demonstrate comprehension and share best practices with classmates. MBA candidates
record business pitches, nursing students capture patient interactions, and law students
record mock trials.
As these students enter the workplace,
they can continue capturing and sharing
their knowledge through the use of social
learning tools. Enterprise video platforms
provide the foundation for social learning,
with software and mobile apps that enable
employees to record insights and ideas right
from their smartphones and laptops, and
instantly share them with co-workers in a
secure video library.
As more and more organizations emphasize social learning, the value of capturing and
sharing an organization’s internal knowledge continues to show.
As just one example, NYSE Euronext uses social learning videos to share the specialized
knowledge of its product experts with personnel around the world, allowing the organization
Click for a sample social learning video
Click for a sample compliance training video
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to deliver more and more detailed training on its complex financial software program
without adding staff.25
In an industry where technical analysts command six-figure salaries
and may take years to fully train, that’s no small ROI.
What Your New Hires Expect
From Your Video Platform
With so many different organizational use cases for video, it’s easy to get overwhelmed
by the thought of supporting another half-dozen point solutions to enable employees to
record, manage, search, and share video.The good news is, academia has already found a
solution to this problem as well — the video platform.
Modern video platforms (sometimes called video libraries, video content management
systems, or simply a “corporate YouTube”) support video from end to end — recording,
managing, searching, sharing, and viewing — enabling organizations to do more new things
with video as well as get more value out of existing video. Having already worked with them
in school, today’s college graduates entering the workforce will often be as familiar with a
video platform as they are with an email inbox.
Years ago such an internal video library would
have been an enormous undertaking. Microsoft
famously spent $6.2 million over 3 years to
build its Academy portal for internal video,26
although today the company estimates the
system has generated an incredible 569% ROI
and helped save $13.9 million, largely due to
reducing the cost of training.
Today a video platform can be more efficiently sourced, with affordable options for both
hosted and on-premises deployments.
So what are the features you’ll want in a video platform that will support your organization?
#1:Flexible Video Recording Options
The single most essential aspect to video is also the most straightforward: you need to be
able to record it, quickly, and ideally from anywhere.
No matter the subject, video is only as effective as your recording technology allows it to
be.Your video solution should be able to record with whatever camera your employees
Microsoft’s estimated annual cost savings from
using video for eLearning
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use, or record their screen, or their mobile device,
and do so whenever and wherever the employee
chooses. Restricting employees to specific camcorders
or dedicated studio rooms only creates hurdles to
adoption, thereby limiting the value that a large
organizational knowledge library can provide.
An ideal video solution should allow any member of your
team to capture an unlimited number of video sources,
including one or many streams from any webcam,
camcorder, or other camera; video from mobile devices
or wearable technologies, screen capture video, and
presentation.The more recording options your system
enables, the more ways your employees will find to
enhance their productivity with video.
#2:Search That Indexes The Actual Content
In Your Video
For a generation that expects on-demand information, your videos are useless if your team
can’t instantly find them.
Historically this has been a challenge for video, as many video solutions offer only limited
ability to search via manually added metadata like titles or tags.And the challenge
continued even when an employee actually found a video — with many business
recordings running 30-60 minutes or longer,
the only means to find the 2 relevant minutes
was to hunt-and-peck through the entire
Modern video platforms offer a better option.
Offering features like automatic speech
recognition, optical character recognition,
and slide content ingestion, many platforms
can index a significant amount of the actual
content spoken or shown in your videos.To
help save your team time and make better
use of your video library, look for a platform
that indexes as much of your video content as possible and allows your team to search both
across all the videos in your library as well as inside the actual contents of each video, with
the option to fast-forward to the specific, relevant moment.
Allow employees to record video
with any device they have
Click to see Inside Video Search in action
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#3:Support For Video On Any Device
Millennials are redefining the notion of work-life balance to connect to the office when and
where they need — and regardless of what the clock says.These new employees need the
ability to access relevant video wherever they may be any time of day, and on whatever
device they’re using.
As more organizations move to a Bring Your
Own Device model, enabling all employees to
use personal technology to be more productive
at work, your video solution must be ready to
accommodate the wide variety of devices the
members of Generation Y so commonly have
at hand.An effective video solution must allow
employees to view video on any device they
have, regardless of the original recording type.
Ideally your solution should offer native apps that
allow users to interact with your video library just
as they would from a desktop browser, complete
with search, sharing, recording, and upload support along with viewing capabilities.
As webcams and smartphone cameras have become standard equipment, few of your
new employees will have difficulty finding a means to record video. But what happens to that
video once it’s recorded?
Too often today for organizations without a video library, that recording is simply saved to a
hard drive, a network file share, or a SharePoint site where it’s nearly impossible for others to
discover. In those cases, even when the file is found, it can only be played back if the viewer
happens to have a device that can play that specific file type.
Of equal concern is security. Organizations that lack video content management options
may find that employees already comfortable with consumer tools like YouTube or DropBox
may be choosing to use these public spaces to share internal content in the name of
efficiency. Ensuring your video and file systems are easy to find and easy to use with a mobile
device can mitigate many unintentional security lapses.
Modern video platforms address these issue head-on, making sharing easy by providing a
single point for file storage.As Forrester Research notes,“While content management is a less-
pressing issue for organizations producing very little video, this discipline will be critical as
video content production starts to expand dramatically.”27
Record and view your video anywhere
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In 113 Words: Why Panopto is the
Video Platform for the Next Generation
For Millennials, a job isn’t just a job — it’s a way to find and create meaning.To work with this
mentality rather than around it, you need a tool that taps into cultural values this generation
brings — with the technology they’ve spent 20 years using.
Panopto is a complete video platform that provides a single, scalable solution to record,
search, and share your organization’s video.
Named a “Leader” in Gartner’s Magic Quadrant for Enterprise Video Content Management28
and commended by Forrester for “the best support for video search,”29
Panopto makes it
easy for all of your employees to record anything and find everything.
For more, visit www.panopto.com.
“One of the defining characteristics of the millennial generation is their affinity with the
digital world,” finds a PwC survey of 4,364 graduates across 75 countries.30
In fact, 41% of their
respondents said that they prefer to communicate electronically.
According to these experts and others, the reliance on video by millennials says something
about what this generation needs — even what they expect — at work.
With an effective video platform, millennials enjoy better workplace collaboration, enhanced
productivity, and better access to information.The ability to create and share video also
helps fulfill their need for purpose, recognition, and fun.
All that’s left is for companies is to decide whether or not they are going to respond to these
needs and make the cultural and technological shifts that they require, thereby reaping the
many rewards that the youngest generation of working adults has to offer.
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1. Barrons,A lost generation? No way!
2. HuffingtonPost, The Numbers Behind Why Millennials Are ‘Generation Frustration’
3. Forbes, Why You Can’t Ignore Millennials
4. MarketingProfs, Instagram Video vs.Vine: Which Is the Video Marketing Champ?
5. MarketingProfs, Instagram Video vs.Vine: Which Is the Video Marketing Champ?
6. YouTube, Press Statistics
7. MarketingPilgrim, Facebook is the Most Visited Social Network;Twitter and Google+ Tied for 3rd
8. YouTube, Press Statistics
9. Beta21, Here’s What Every Minute on the Internet Looks Like
10. Assoc. for Learning Technology, From 0 to 80,000 hours: Implementing lecture capture at scale
11. Panopto Research, Does Video In The Classroom Work? New Student Performance Data
12. Creighton University, Video System Stats
13. Panopto Research, Does Video In The Classroom Work? New Student Performance Data
14. Cisco, Video Usage & Young Executives: A Survey of Tomorrow’s Leaders
15. McKinsey and IDC
16. Forrester Research, Informal Learning Garners Acceptance As A Legitimate Learning Approach
17. Forbes, 10 Ways Millennials Are Creating The Future Of Work
18. Forrester Research, Informal Learning Garners Acceptance As A Legitimate Learning Approach
19. Education Development Center / Dobbs
20. Indiana University, Social Learning Strategies in Networked Groups
21. Forbes, 10 Ways Millennials Are Creating The Future Of Work
22. Moving People to Action, Amazon Staff Meetings:“No PowerPoint”
23. LinkedIn, A Simple Rule to Eliminate Useless Meetings
24. IBM, IBM’s Learning Transformation Story
25. NYSE Panopto Case Study, 6 Ways NYSE Euronext Uses Panopto to Improve its Business
26. Microsoft, ROI of Building a Company-wide,Video Podcasting Portal Using MS SharePoint 2010
27. Forrester Research, Leveraging Live Streaming And On-Demand Video In the Enterprise
28. Gartner Research, Magic Quadrant for Enterprise Video Content Management
29. Forrester Research, Pick The Right Webcasting Tool To Drive Customer Or Employee Engagement
30. PWC, Millennials at Work: Reshaping the Workplace