If I Were You by Joji Jacob

an initiative by CuriousCore, featuring Creative Professionals in Singapore JOJI JACOB Executive Creative Director, DDB & RAPP Singapore As the Executive Creative Director of DDB and RAPP Singapore, Joji Jacob runs the country’s largest creative department. Since he took over the creative helm in late 2009, the agency has gone on to become Singapore’s most awarded at every award show, including Cannes Lions. Joji has made digital an integral part of what the agency does. In 2010, DDB won more awards in digital award categories than most other digital agencies in Singapore. The agency was voted Agency of the Year at both the Creative Circle Awards and the Hall of Fame Awards. Joji was named Singapore’s most influential creative director in 2010. Before becoming an ECD, Joji was a successful creative director and copywriter with wins at Cannes Lions, D&AD, The One Show and a host of other international, regional and local awards. He also won the Creative Circle Awards’ Grand Prix twice. “If I Were You” Key lessons a young creative should know through an introspective look into the success achieved and mistakes committed during Joji’s 16 years in the advertising industry.Read less