DELL PIGGY BANK<br />
The Web 2.0 Era<br />Everyone has dual identities. <br />We are all consumers and promoters.<br />
Dell’s Challenge? <br />To focus the consumer’s promotional power creating an immense force driving sales sales?<br />DELL...
2011 – A Socialized e-Commerce Platform<br />The birth of “DELL PIGGY BANK” <br />
Judy wants to buy an Inspiron14R laptop. She then writes her saving plan on Dell’s Renren.com public page.<br />
Through the news feed, 183 of her friends saw her saving plan.<br />
Judy’s friends support her plan: each of their clicks signifies a ¥2 discount for her purchase<br />
Additionally, each friend who supports<br />Judy can obtain a ¥0.5  discount.<br />
Judy can also obtain more discounts for her piggy bank through participating in consumer research, sharing DELL’s product ...
After a month, through her friends’ support and her own efforts, Judy obtained a ¥500 discount and successfully purchased ...
At the same time, Judy’s friends started their own saving plans.<br />
Through DELL’s Piggy Bank, consumers become promoters, and promoters become consumers.<br />Promoters <br />=<br /> Consum...
2011 – Inviting everyone to join DELL PIGGY BANK!<br />
Goals: To increase interaction on DELL’s brand page and improve DELL’s brand image.<br />In just nine weeks, over 2.3 mill...
Sales increased!<br />In just nine weeks, Dell sold 953 computers, resulting in over ¥7 millionin sales! <br />Of which, o...
600,000 fans + promotion<br />= Saving millions on advertising.<br />
Socializing + Business<br />= Selling Power<br />
Saving money + Friendly competition + Lottery Prizes + …<br />= Having Fun<br />
Dell showcase
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Dell showcase

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DELL gathered its fans in RenRen to join a campaign called DELL PIGGY BANK, to save money for buying a new notebook together with their friends help.By this way, a promotion comes to a huge game between fans and their friends.
At last, DELL gatherd 2.3million Fans join the event, and sold out 953 notebooks in only 9 weeks, and then got a rise of ¥7 million in sale.

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Dell showcase

  1. 1. DELL PIGGY BANK<br />
  2. 2. The Web 2.0 Era<br />Everyone has dual identities. <br />We are all consumers and promoters.<br />
  3. 3. Dell’s Challenge? <br />To focus the consumer’s promotional power creating an immense force driving sales sales?<br />DELL has over 600,000 fans on Renren.com<br />DELL has over <br />ten million<br /> customers<br />
  4. 4. 2011 – A Socialized e-Commerce Platform<br />The birth of “DELL PIGGY BANK” <br />
  5. 5.
  6. 6. Judy wants to buy an Inspiron14R laptop. She then writes her saving plan on Dell’s Renren.com public page.<br />
  7. 7. Through the news feed, 183 of her friends saw her saving plan.<br />
  8. 8. Judy’s friends support her plan: each of their clicks signifies a ¥2 discount for her purchase<br />
  9. 9. Additionally, each friend who supports<br />Judy can obtain a ¥0.5 discount.<br />
  10. 10. Judy can also obtain more discounts for her piggy bank through participating in consumer research, sharing DELL’s product information, or completing tasks.<br />
  11. 11. After a month, through her friends’ support and her own efforts, Judy obtained a ¥500 discount and successfully purchased a red Inspiron14R laptop.<br />
  12. 12. At the same time, Judy’s friends started their own saving plans.<br />
  13. 13. Through DELL’s Piggy Bank, consumers become promoters, and promoters become consumers.<br />Promoters <br />=<br /> Consumers<br />
  14. 14. 2011 – Inviting everyone to join DELL PIGGY BANK!<br />
  15. 15. Goals: To increase interaction on DELL’s brand page and improve DELL’s brand image.<br />In just nine weeks, over 2.3 million people visited the event and each person participated 14 times on average! <br />A total of ¥8,881,445 was saved in the Dell Piggy Bank, with each person saving an average of ¥52! <br />
  16. 16. Sales increased!<br />In just nine weeks, Dell sold 953 computers, resulting in over ¥7 millionin sales! <br />Of which, over 50% were high-end computers costing above ¥ 10,000 !<br />
  17. 17. 600,000 fans + promotion<br />= Saving millions on advertising.<br />
  18. 18. Socializing + Business<br />= Selling Power<br />
  19. 19. Saving money + Friendly competition + Lottery Prizes + …<br />= Having Fun<br />

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