Crescendus™ | Digital Solutions We recommend businesses of all sizes and various industry verticals to invest in Digital Marketing efforts to target, engage and reap the benefits of their multi-channel & increasingly digital customers. So, what elements are involved in Digital Marketing? We have listed some of the key elements within the slide. Not all of these need to be used to generate the desired results. Small and medium businesses engaging in B2B transactions should start focusing on strengthening their Inbound Marketing efforts, which involves a mix of elements described in the slide.