SlideShare a Scribd company logo
1 of 12
The Design Process…
The Initial Consultation
TARGET
AUDIENCE
Age
Gender
Location
Needs
Interests
MESSAGE
Beyond “BUY THIS!”
Photo credit: Google Images / Unknown Photographer
TECHNICAL
DETAILS
Print Material/End Result
Specs
Color Profiles
Fonts
BUDGET
Honesty is always the best
policy
continued…
The Initial Consultation
Photo credit: Google Images / Unknown Photographer
The Proposal & Contract
PROPOSAL &
TIMELINE
Project Outline
Recommendations
Client Check-List
CONTRACT
Photo credit: Google Images / Unknown Photographer
Brainstorming & Research
Photo credit: Google Images / Unknown Photographer
Feedback & Revisions
FEEDBACK
Don’t worry about hurting our
feelings…
REVISIONS
Until you are 100% happy!
Photo credit: Google Images / Unknown Photographer
TAKE FLIGHT!!!
Photo credit: Google Images / Unknown Photographer
ACTUAL CLIENT SAMPLE
Samples provided
to us from the client.
Some initial concept designs.
With tweaks & revisions,
we reached this…
and finalized the brand
image with a tagline
and color variations.
ACTUAL CLIENT SAMPLE
(carrying branding throughout all marketing pieces)
ACTUAL CLIENT SAMPLE
(carrying branding throughout all marketing pieces including the website)
ACTUAL CLIENT SAMPLE
(carrying branding throughout all marketing pieces including social media)
Questions? Contact us today:
info@dandylinedesigns.com or 805-628-7666
921 E. Main Street, Suite I, Ventura, California 93001

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