Marketing and Sales Alignment, Erica Ruliffson, Oracle SaaS Group

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Corporate Visions

Business Technology

SaaS Applications Group

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Empowered

Move the needle

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What we really needed was a Message…

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Internal Lobbying Effort

•  Convincing our partners in Marketing
•  Someone with a mindset to “change the game”
•  Content sponsor
•  Financial sponsor

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POV Workshop Collaboration

Marke&ng

Sales
Product

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How POV was used:

•  Framework for Marketing messaging:
Campaigns, Events, Ads
•  Framework for Demo Flows
•  Framework for Sales messaging:
Certification process

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Changing Trajectory 1980 US Hockey - 1

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Marketing and Sales Alignment, Erica Ruliffson, Oracle SaaS Group

1. SaaS Applications Group 1 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

2. 2 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

3. 3 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

5. Move the needle 5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

6. 6 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

7. 7 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

8. What we really needed was a Message… 8 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

9. Internal Lobbying Effort •  Convincing our partners in Marketing •  Someone with a mindset to “change the game” •  Content sponsor •  Financial sponsor 9 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

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11. 13 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

12. How POV was used: •  Framework for Marketing messaging: Campaigns, Events, Ads •  Framework for Demo Flows •  Framework for Sales messaging: Certification process 14 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

13. Changing Trajectory 1980 US Hockey - 1 17 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

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