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Extending Hortonworks with Oracle's Big Data Platform

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Extending Hortonworks with Oracle's Big Data Platform

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Extending Hortonworks with Oracle's Big Data Platform

  1. 1. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal/Restricted/Highly Restricted Paul Miller - Sr. Manager Oracle Big Data and Analytics Platform Team @millerhoo | paul.miller@oracle.com Extending Hortonworks with Oracle’s Big Data Platform
  2. 2. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
  3. 3. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 3 Enterprise Big Data Architecture BIG DATA MANAGEMENT BIG DATA INTEGRATION BIG DATA ANALYTICS BIG DATA INFRASTRUCTURE DATA CAPITAL Accelerate Data- Driven Action Simplify Access To All Data Connect And Govern Any Data Discover And Predict, Fast
  4. 4. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Execution Innovation 4 Oracle Big Data Architecture Data Fast Data Events Actions 1 2 3 Streams Data Management Reservoir Factory Warehouse Results People Data Services Smart Things Data Lab Data ScienceDiscoveryData Sets Apps Packaged Custom Business Analytics Visualization Reports
  5. 5. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Driving Business Value from Technology Innovation Use the right tool for the job to deliver the benefits of “AND” 5 Run the Business  Integrate existing systems  Support mission-critical tasks  Protect existing expenditures  Ensure skills relevance RelationalHadoop Change the Business  Disrupt competitors  Disintermediate supply chains  Leverage new paradigms  Exploit new analyses NoSQL Scale the Business  Serve data faster  Meet mobile challenges  Scale-out economically
  6. 6. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Data Analytics Challenge 6 Separate silos with separate data access interfaces
  7. 7. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Data Analytics Challenge 7 No comprehensive SQL interface across Oracle, Hadoop and NoSQL
  8. 8. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | What enterprises want: Oracle Big Data SQL 8 Rich, comprehensive SQL access to all enterprise data
  9. 9. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential, under Non-Disclosure 9 Big Data Batch (Oracle Data Integrator) Flume/Kafka Hive on MR, Tez, Spark Logs OLTP DB SQOOP OGG Pig on MR, Tez, Spark Oracle Data Integrator for Hadoop SQOOP Any DW OGG Spark Oozie OEDQ OEMM Data Validation & Cleansing Metadata Mgmt & Lineage API/File Hive/HCat, HDFS,HBase Hive/HCat, HDFS,HBase NoSQL Flume/Kafka Load to Oracle OLH/OSCH Oracle DB Big Data SQL
  10. 10. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Streaming Big Data Batch Big Data NoSQL Capture Trail Route Deliver Pump Oracle Open World 2015 10 Big Data Streaming (Oracle GoldenGate) GoldenGate GoldenGate for Big Data  Same trusted architecture used by 1000’s of customers  Data delivery to Big Data  Lambda/Kappa streaming data Key Benefits  Less invasive on Source DBs when compared to Batch Processing such as Sqoop or ETL processes  Simple ingestion for 1:1 data architecture for populating “raw data” zones  Real-time data delivery for streaming analytics/apps  Reliable, proven at scale
  11. 11. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 11 Oracle Big Data Discovery The Visual Face of Hortonwork’s Data Platform find explore transform discover share
  12. 12. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 12 Oracle + Hortonworks Data Platform - Oracle Public Cloud ASH Region Availability Domain Compute API Global Entities (Compute Account, IDaaS, VPN, Object Storage, Ansible Orchestration and Blueprints) CHI Region Availability Domain Compute API X Region Availability Domain Compute API Global Networking (Internet, VPN, Exchanges and MPLS)
  13. 13. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 13 Cloud Accelerate An Agile Approach to Achieving Cloud Innovation IDEATION Discover the possibilities Challenge what you can do with the Cloud Map your Cloud journey PROTOTYPE Visualize the opportunity Collaborate to bring ideas to life Capture the story to inform others IMPACT Realize business value Build the success plan Unlock your team’s talent Solution Prototypes Engaging Storyline to Garner Internal Support
  14. 14. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 14 Ideation Prototype Impact Value Id Oppty Prioritization Sketch Session Prototype Presentation Launch Review Ideation Value Map Launch Plan Build Oppty Sketches Write Demoboard Script Develop Prototype Scenes Construct Launch Plan Prep for Cloud Accel. “Day 0” Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14 Day 15 C.A. Intro Cloud Prototype Demoboards Opportunit y Sketch -- Customer Meetings -- -- Internal Activities -- Build Prototype Cloud Accelerate Schedule 3 Week Commitment of 5 Meetings
  15. 15. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Operational Efficiency Drive Innovation Customer Experience Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 15 Oracle Big Data Business Solution Demos Booth # 1107 Customer Insight Adaptive Marketing Predictive Maintenance
  16. 16. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Operational efficiency Drive innovation Customer Experience Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 16 Customer Insight Adaptive Marketing Predictive Maintenance Oracle Big Data Business Solution Demos Booth # 1107 ENGAGEKNOW CONVERT RETAIN Web Social Mobile Store Call Email Connected Consumer VP Advertising CMO VP Commerce VP Service Consumer 360 Data First Party Data Second and Third Party Data
  17. 17. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Operational efficiency Drive innovation Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 17 Adaptive Marketing Predictive Maintenance Oracle Big Data Business Solution Demos Booth # 1107 Omni-Channel Marketing to Customers Consumer Buys (conversion) Capture Customer Interaction Data Review & Prepare Data For Analysis Analyze Attribution, Marketing Mix, ROI Review Results & Plan Marketing Campaign Marketing activities connect with customer across multiple channels Customer responds with desired behavior Data Steward stages multiple data sources in data reservoir Citizen Data Scientist performs data discovery and data wrangling Marketing reviews visualized results & plans marketing campaign Data Scientist analyzes historical data and models data for predictions Operational Efficiency Adaptive Marketing
  18. 18. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Operational efficiency Drive innovation Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 18 Adaptive Marketing Predictive Maintenance Oracle Big Data Business Solution Demos Booth # 1107 Big Data Management Data Visualization Data Analysis Data Wrangling Data Discovery ID Matching Digital Ads Direct Mail EMail Mobile Ads Target Customer List Customer Profiles Conversion Records Explore & Transform Campaign Data Prepare Data Predict Marketing Mix Visualize Results Big Data Management Data Visualization Data Analysis Data Wrangling Data Discovery ID Matching Digital Ads Direct Mail EMail Mobile Ads Target Customer List Customer Profiles Conversion Records Operational Efficiency Adaptive Marketing
  19. 19. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Operational efficiency Drive innovation Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 19 Adaptive Marketing Predictive Maintenance Oracle Big Data Business Solution Demos Booth # 1107 Drive Innovation Predictive Maintenance * Bundled with other Cloud Services Analyze & ActManageAggregate IoT Big Data Big Data SQL Oracle Database IoT Data Visualization Business Intelligence Advanced Analytics* R on Hadoop (ORAAH)* Big Data Discovery R on Hadoop (ORAAH)* * = included in existing cloud services Explore all data for new insight. Build and test predictive analytics models Deploy and run predictive analytics models and take action as needed Integrate sensor data with existing enterprise data Ingest and monitor sensor data. Experiment
  20. 20. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Operational Efficiency Drive Innovation Customer Experience Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 20 Oracle Big Data Business Solution Demos Booth # 1107 Customer Insight Adaptive Marketing Predictive Maintenance
  21. 21. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Questions or needs help… 21 Come see us at Booth # 1107 Paul Miller - Sr. Manager Oracle Big Data and Analytics Platform Team @millerhoo | I am on LinkedIn| paul.miller@oracle.com

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