Digital Marketing Trends Panel Discussion at University of Colorado Denver
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Ann Oleson joined Chris Glode, Vice President of Digital at Under Armour, Zach Houck, Lead Marketing Manager at Uber, and Nick Williams, Interactive Media Manager at Digital Fusion, for a panel discussion hosted on campus at CU Denver in October 2016.
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Digital Marketing Trends Panel Discussion at University of Colorado Denver
- 1. PREPARED FOR University of Colorado Denver Ann Oleson, CEO PANEL DISCUSSION CONVERGE CONSULTING | 10.7.16
- 3. 3
- 4. What’s New & Next 4
- 5. Inbound Marketing CONVERT DELIGHT Search Engine Optimization (SEO) Inbound Content Offers Social Media Paid Advertising ATTRACT Calls-to-Action (CTAs) Landing Pages Forms Retargeting Amplification Content Strategy Ongoing Engagement User Experience (UX) Measurement STRANGERS VISITORS STUDENTS PROMOTERS 7
- 11. Digital Marketing Trends IP Targeting 11 linkedin.com cmglocalsolutions.com
- 12. Digital Marketing Trends Native Advertising 12 fipp.com
- 13. Digital Marketing Trends Instagram Advertising 13 weplay.com
- 14. Digital Marketing Trends Facebook Canvas Ads 14 reshiftmedia.com
- 15. Digital Marketing Trends Voice Search 15 theamericangenius.com
- 16. Digital Marketing Trends Expanded Text Ads 16 adwords.google.com
- 17. Digital Marketing Trends Content Offers 17
- 18. 18 What Marketing Students Need to Know to Be Competitive
- 19. Inbound Certification 19 All of our interns take the Inbound Certification. It’s a great overview of digital marketing best practices and easy to complete within a week or two.
- 20. Inbound Certification 20 HubSpot Academy offers several free certifications to boost your resume. Check out the full list of certifications here: https://academy.hubspot.com/certification
- 21. Google Analytics Certification 21 90minutes, 70 questions & 80% pass requirement. Valid for 18 months after passing. https://analyticsacademy.withgoogle.com/
- 23. LinkedIn Skills + Strengths 23
- 25. Contact Info Ann Oleson Founder & CEO Converge Consulting convergeconsulting.org ann@convergeconsulting.org @anncoleson 45