The document provides tips for effectively communicating share plan objectives to employees. It recommends setting specific objectives that are measurable. Consider your employees' demographics, education levels, work locations when segmenting communications. Use varied communication channels that stand out compared to typical company communications in order to cut through noise. Know your company culture and tone of voice when creating communications.

1. TO GIVE YOUR
SHARE PLAN
COMMUNICATIONS
AN EDGE

2. SET YOUR SHARE PLAN
OBJECTIVES

3. THESE OBJECTIVES HELP YOU MEASURE
THESUCCESSOFYOURCOMMUNICATIONS
SET YOUR SHARE PLAN
OBJECTIVES

4. AN OBJECTIVE
COULD BE TO
INCREASE

5. PARTICIPATION
AN OBJECTIVE
COULD BE TO
INCREASE

6. OR
AN OBJECTIVE
COULD BE TO
INCREASE

7. EMPLOYEE
CONTRIBUTIONS
AN OBJECTIVE
COULD BE TO
INCREASE

8. OBJECTIVES HELP YOU
FOCUS YOUR

9. OBJECTIVES HELP YOU
FOCUS YOUR

10. OBJECTIVES HELP YOU
FOCUS YOUR
KEYMESSAGES

12. RATHER THAN
THROWING ALL
THE SMALL PRINT AT
YOUR EMPLOYEES

13. YOUR SHARE PLAN
OBJECTIVES
SHOULD BE

14. AS SPECIFIC
AS POSSIBLE
YOUR SHARE PLAN
OBJECTIVES
SHOULD BE

15. THAT WAY
YOU CAN...

16. MEASURE SUCCESS...

17. AND KEEP ON IMPROVING

18. REMEMBER TO
INCLUDE

19. ALL RELEVANT STAKEHOLDERS
REMEMBER TO
INCLUDE

20. ALL RELEVANT STAKEHOLDERS
WHEN DECIDING YOUR
SHARE PLAN OBJECTIVES

21. DECIDE ON YOUR
BUDGET

22. YOUR BUDGET
WILL LIKELY DEPEND ON
£
DECIDE ON YOUR
BUDGET

23. YOUR BUDGET
WILL LIKELY DEPEND ON
YOUR
OBJECTIVES
FOR THE PLAN
£

24. WHETHER YOU USE
YOUR INTERNAL
DESIGN TEAM...

25. OR AN
EXTERNAL
AGENCY

26. YOU NEED TO KNOW YOUR
COMMUNICATIONS BUDGET

27. YOUR BUDGET WILL HELP YOU
MAKE DECISIONS
? ? ? ? ? ?

28. AND FOCUS
YOUR MONEY

29. ON THE RIGHT
COMMUNICATION
MATERIALS

30. KNOW YOUR
EMPLOYEES

31. THINK ABOUT
WHO YOUR
EMPLOYEES ARE
KNOW YOUR
EMPLOYEES

32. DO THEY KNOW
ANYTHING ABOUT
SHARE PLANS?
THINK ABOUT
WHO YOUR
EMPLOYEES ARE

33. WHAT’S THEIR
EDUCATION OR
READING LEVEL?
THINK ABOUT
WHO YOUR
EMPLOYEES ARE

34. IS ENGLISH
THEIR FIRST
LANGUAGE?
THINK ABOUT
WHO YOUR
EMPLOYEES ARE
WHAT’S THEIR
EDUCATION OR
READING LEVEL?

35. THINK ABOUT
WHO YOUR
EMPLOYEES ARE
WHAT’S
THEIR AGE?

36. THINK ABOUT
WHO YOUR
EMPLOYEES ARE
WHAT’S
THEIR AGE?
WHAT
ARE THEIR
PRIORITIES?

37. DO THEY WORK IN
AN OFFICE, SHOP
OR WAREHOUSE?
THINK ABOUT
WHO YOUR
EMPLOYEES ARE

38. FOR
BEST
RESULTS

39. SEGMENT YOUR
COMMUNICATIONS...
FOR
BEST
RESULTS

40. FOR DIFFERENT
EMPLOYEE GROUPS
SEGMENT YOUR
COMMUNICATIONS...
FOR
BEST
RESULTS

41. SEGMENTATION
MEANS
SEGMENT YOUR
COMMUNICATIONS
FOR DIFFERENT
EMPLOYEE GROUPS

42. EVERYONE
RECEIVES THE
INFORMATION...
FOR DIFFERENT
EMPLOYEE GROUPS
SEGMENTATION
MEANS

43. IN THE BEST WAY
TO SUIT THEM
EVERYONE
RECEIVES THE
INFORMATION...
SEGMENTATION
MEANS

44. KNOW YOUR
COMPANY
CULTURE

45. WILL AFFECT THE WAY
YOU COMMUNICATE
WITH YOUR EMPLOYEES
YOUR
COMPANY
CULTURE.

46. MOST COMPANIES USE A

47. FRIENDLY
MOST COMPANIES USE A

48. INFORMAL
MOST COMPANIES USE A
FRIENDLY

49. MOST COMPANIES USE A
STYLE
WHEN COMMUNICATING
WITH EMPLOYEES
INFORMAL
FRIENDLY

50. BUT GET
HELP

51. BUT GET
HELP
FROM YOUR
MARKETING OR
COMMUNICATIONS
TEAM TO GET
CORRECT...

52. TONE OF VOICE

53. TONE OF VOICE
AND BRANDING

54. YOU COULD
ALSO USE THE
INFLUENCE

55. YOU COULD
ALSO USE THE
INFLUENCE

56. OF A
HIGH-PROFILE
MEMBER OF
THE BUSINESS

57. TO PROMOTE
THE PLAN

58. USE THE CORRECT
COMMUNICATION
CHANNELS

59. IF CREATING THE
COMMUNICATIONS
YOURSELF...
USE THE CORRECT
COMMUNICATION
CHANNELS

60. IF CREATING THE
COMMUNICATIONS
YOURSELF...
ASK YOUR
MARKETING TEAM
FOR HELP...

61. WITH THE AVAILABLE
COMMUNICATION
CHANNELSASK YOUR
MARKETING TEAM
FOR HELP...

62. WITH THE AVAILABLE
COMMUNICATION
CHANNELSASK YOUR
MARKETING TEAM
FOR HELP...

63. WITH THE AVAILABLE
COMMUNICATION
CHANNELSASK YOUR
MARKETING TEAM
FOR HELP...

64. WITH THE AVAILABLE
COMMUNICATION
CHANNELSASK YOUR
MARKETING TEAM
FOR HELP...

65. WITH THE AVAILABLE
COMMUNICATION
CHANNELSASK YOUR
MARKETING TEAM
FOR HELP...

66. YOU SHOULD ALSO THINK
ABOUTYOUR

67. OBJECTIVES
YOU SHOULD ALSO THINK
ABOUTYOUR

68. OBJECTIVES
CORPORATE
CULTURE
YOU SHOULD ALSO THINK
ABOUTYOUR

69. OBJECTIVES
EMPLOYEES
CORPORATE
CULTURE
YOU SHOULD ALSO THINK
ABOUTYOUR

70. WHEN DECIDING WHICH
CHANNELS TO USE
OBJECTIVES
EMPLOYEES
CORPORATE
CULTURE

71. THINK ABOUT THE
BEST CHANNELS
TO REACH EMPLOYEES...

72. THINK ABOUT THE
BEST CHANNELS
TO REACH EMPLOYEES...

73. THINK ABOUT THE
BEST CHANNELS
TO REACH EMPLOYEES...

74. THINK ABOUT THE
BEST CHANNELS
TO REACH EMPLOYEES...

75. WORKING IN DIFFERENT
LOCATIONS
THINK ABOUT THE
BEST CHANNELS
TO REACH EMPLOYEES...

76. WORKING IN DIFFERENT
LOCATIONS
AND DIFFERENT
TYPES OF WORKPLACE
THINK ABOUT THE
BEST CHANNELS
TO REACH EMPLOYEES...

77. USE CONTACTS
IN OTHER OFFICES

78. LOCAL
USE CONTACTS
IN OTHER OFFICES

79. LOCAL
AND
GLOBAL
USE CONTACTS
IN OTHER OFFICES

80. LOCAL
AND
GLOBAL
TO HELP YOU
ORGANISE
USE CONTACTS
IN OTHER OFFICES

81. LOCAL
AND
GLOBAL
THE DISTRIBUTION OF
MATERIALS
USE CONTACTS
IN OTHER OFFICES

82. CUT THROUGH
THE NOISE

83. CUT THROUGH
THE NOISE

86. IT’S HARD TO GET
YOUR MESSAGE
SEEN BY
EMPLOYEES...

87. WHEN THERE
IS SO MUCH

88. NOISE

89. COMPETING
FOR THEIR
ATTENTION

90. STAND
OUT

91. BY USING
COMMUNICATION
CHANNELS...

92. BY USING
COMMUNICATION
CHANNELS...

93. BY USING
COMMUNICATION
CHANNELS...

94. BY USING
COMMUNICATION
CHANNELS...

95. BY USING
COMMUNICATION
CHANNELS...

96. WHICH ARE
RARELY USED IN
YOUR COMPANY

97. IF EMAIL IS A
MAJOR PART OF
YOUR COMPANY’S
COMMUNICATIONS...

98. IF EMAIL IS A
MAJOR PART OF
YOUR COMPANY’S
COMMUNICATIONS...

99. YOU SHOULD TRY

100. PRINTED
MATERIALS
YOU SHOULD TRY

101. YOU SHOULD TRY
PRINTED
MATERIALS
INFORMATION
POSTERS

102. YOU SHOULD TRY
PRINTED
MATERIALS
INFORMATION
POSTERS
ARRANGING
PRESENTATIONS

103. YOU SHOULD TRY
PRINTED
MATERIALS
INFORMATION
POSTERS
ARRANGING
PRESENTATIONS
LEAFLETS IN
COMMUNAL AREAS

104. DON’T TRY TO
COMPETE

105. DON’T TRY TO
COMPETE

106. DON’T TRY TO
COMPETE
WITH

107. DON’T TRY TO
COMPETE
WITH IMPORTANT
INTERNAL
COMMS

108. SCHEDULE
INSTEAD
YOU SHOULD

109. YOUR
COMMUNICATIONS
SCHEDULE

110. FOR A
DIFFERENT
DATE
SCHEDULE
Launch Campaign!!

111. TO GET NOTICED YOU
SHOULD TRY MAKING

112. TO GET NOTICED YOU
SHOULD TRY MAKING
YOUR
COMMS

113. LOOK
DIFFERENT TO
YOUR
COMMS
TO GET NOTICED YOU
SHOULD TRY MAKING

114. LOOK
DIFFERENT TO
YOUR
COMMS
WHAT
EMPLOYEES
USUALLY
SEE
TO GET NOTICED YOU
SHOULD TRY MAKING

115. OF COURSE YOU COULD JUST
GET IN TOUCH WITH US

116. IF YOU STILL SEE
COMMUNICATING
YOUR SHARE PLAN...

117. AS A DAUNTING
CHALLENGE

118. WE CAN HELP

119. EMAIL US FOR MORE INFORMATION
AND FIND OUT HOW WE CAN HELP YOU
communicationservices@computershare.co.uk

120. www.computershare.co.uk
CERTAINTY INGENUITY ADVANTAGE