SEO Proposal Presentation
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This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
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SEO Proposal Presentation
- 1. Search Engine Optimization Proposal and Overview for dtg.nl
- 2. Technical Pieces Current Status of DTG.nl Current Rankings Link Status Current Social Competition Overall Score: 80.1 Mobile Friendly: Yes Site Speed: .25 Sec Broken Links: None Flash Found: None Frames Found: None XML Sitemap: Found Robots.txt: Found Duplicate Title: 37 Duplicate MD: 18 Duplicate H1: 78 Dup Content: None
- 3. Current Status of DTG.nl Link Status Current Social CompetitionTechnical Pieces Current Rankings http://www.dtg.nl/producten/adverte ntieservices/googlecampagne.aspx http://www.dtg.nl/producten/websites ervices/website.aspx adwords 9 google adwords 9 adwords adverteren None adwords campagne 6 google adwords campagne 6 adword campagne 11 adwords campagne maken 9 adwords campagne optimaliseren None adwords campagne opzetten None google adwords campagne opzetten None websites 7 website laten maken 85 website maken 73 zakelijke website None site laten maken None These prove that your pages are relevant and just needs authority to help boost them!
- 4. Current Status of DTG.nl Social Status CompetitionTechnical Pieces Current Rankings Link Status Link Type Link Depth Anchor Text Ratio
- 5. Current Status of DTG.nl CompetitionTechnical Pieces Current Rankings Link Status Current Social Facebook Engagement Twitter Engagement Social Metrics Social Value Interaction Average by Industry
- 6. Current Status of DTG.nl Technical Pieces Current Rankings Link Status Current Social Competition Domains Trust / Power Power Trust Google Page Rank (PR) Alexa traffic rank Domain Popularity Backlinks to Domain .EDU Backlinks .GOV Backlinks dtg.nl 6 3 2 5 96,403 3,361 69,999 0 0 sdim.nl 12 3 4 3 451,415 224 20,850 0 0 orangevalley.nl 6 3 2 4 1,181,466 264 3,036 0 0 daarom.com 2 1 2 3 1,530,621 109 863 0 0 teamnijhuis.nl 9 3 3 4 901,816 324 21,772 0 0 Domains Retweets Facebook Shares Facebook Likes Facebook Comments Facebook Votes Google +1 dtg.nl n/a 213 96 140 449 75 sdim.nl n/a 14 18 11 43 189 orangevalley.nl 17 0 0 0 0 85 daarom.com 22 3 2 0 5 46 teamnijhuis.nl n/a 6 0 0 6 86 DTG is doing really well it seems only trust (relevance) is missing.
- 7. Campaign Next Steps Research Content Rankings TrafficOutreach UsabilityLink Created Social Bookmarking Directory Links Keyword Building Article Submissions Blog Submissions Guest Blog Posting Information Graphic 6 6 9 3 1 1 2 and or We feel a broad and diverse link building strategy yields a natural looking profile. Keep in mind that link building is not a guarantee some links will stick while others with not.
- 8. Campaign Expectations 7 - 9 Months 10 - 12 Months4 - 6 Months0 - 3 Months Offsite Goals Onsite Goals Search Results Branding Heavy Link Building Branding and Keyword Link Building Keyword Link Building Campaign Review Slight Modification of Website Review of Relevance and Progress Page Modification is Relevance is Needed Campaign Review Little to No Movement Slight to Good Movement Good and Halo Effect Movement Campaign Review
- 9. Campaign Planning http://www.dtg.nl/producten/adverte ntieservices/googlecampagne.aspx http://www.dtg.nl/producten/websites ervices/website.aspx The Page is really well done and is performing well. I do not recommend making any changes to the current page. The current page is lacking content related to desired keywords. 1. I would recommend adding more content. 2. We May consider changing the Title, Description, and H1 Tag.
- 10. Campaign Requirements SEO Hours Continue Blogging Continue Posting Socially Meeting Every 3 Months to Review Campaign and Needs Adapt as the Campaign Goes
Editor's Notes
- Technically speaking DTG is above par for the industry and competitors. The site is well done and has a lot of depth. The only issues if any were around duplicate title tags, duplicate Meta Descriptions, and H1 Tags. These most likely are blog related which is not a big deal.
- Current rankings are also great, especially for the adwords page where DTG is ranking on the first page for some pretty competitive terms. The website page is lacking in regards to content but that is about it. The only outstanding thing from DTG is around link building and help acquire relevant and authoritive links.
- Links initially seem abundant but it is apparent these are from sites sporting a link to DTG from a footer image. Fortunately a ‘no-follow’ tag has been placed on these. This will help deter a penguin penalty on future updates. Looking closer we can see the profile is cleaner than most competitors which is also good. We also see that current links are pointed toward deep pages which is also a good sign. We will want to focus on building some additional links to the home page that are branded with DTG to keep up a natural looking profile.
- Engagement seems high on Facebook and is a bit flat on twitter. Overall socially DTG is doing really well given the industry comparison. Naturally there is always more to do and it is suggested that social continue as is if not more so.
- When comparing DTG to other competitors there is a clear difference with DTG being the ‘big-dog’ in the comparison. Keep in mind that these factors do not discount a ‘no-follow’ link. The reality is DTG is on top but not as far as it may appear when it comes to links. This can be seen in the area of trust. This is something we can absolutely help increase.
- The process for link building usually works in the way shown. We research depending on the link-type where we should attempt to build a link. From there we do some outreach if necessary to contact the owner or editor. We produce some sort of content, this can be in various forms from an article, to sharing site information. Hopefully a link is created, this is more speculative with submission links while guest blog posts are more guaranteed. Usability can also be a factor with link building. This is in the sense of having a user click on your link to your site. All of these factors and more working together should produce rankings. With rankings the hope is to attract more traffic that is better qualified for your services. We feel a broad and diverse link building strategy yields a natural looking profile. Keep in mind that link building is not a guarantee some links will stick while others with not.
- Offsite Goals are around link-building and what we hope to achieve off the site. Onsite Goals are oriented around the site itself and any changes needed. Due to the site being so well optimized already there isn’t much need for the time being. After a few months into the campaign we will be able to better establish necessary site changes. Search Results are what we can expect to happen in regards to rankings and search engines. It is suggested that a campaign a minimum of 6-9 months to see desired results. Given the need to appear natural campaign should be an ongoing investment and should be considered a long-term strategy.
- http://www.dtg.nl/producten/advertentieservices/googlecampagne.aspx The Page is really well done and is performing well. I do not recommend making any changes to the current page. http://www.dtg.nl/producten/websiteservices/website.aspx The current page is lacking content related to desired keywords. I would recommend adding more content. We May consider changing the Title, Description, and H1 Tag.
- The campaign requirements are needed to ensure campaign performance. SEO Hours Commitment to Continue Blogging Commitment to Continue Social Posting Commitment to Meet Every 3 Months This helps cover performance and needs for the campaign. Commitment to Adapt to the Campiagn. This is if the need arises to modify a page or even campaign strategy. It is important to keep in mind that SEO is fairly fluid form of marketing and as such needs flexibility and adaption.