How Digital Marketing Saved My Life

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After hitting a low in my life I stumbled upon SEO & the digital landscape. I was infatuated by it and in quite a short period of time, and a lot of work, I managed to completely change my life around - here is my story.

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  • www.slideshare.net/krhen2/a-digital-strategy-for-lindsay-lohan?from_search=1
  • DESIGN – LISDAY LOHAN DECK
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  • Image from the course I did
  • Sites, money, dollar signs
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  • www.itsnotforgirls.com
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  • Company logo..
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  • DESIGNER? WHAT IMAGE?
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  • DESGNER?
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  • DESIGNER - I now live each day inspired
  • DESIGNER - I now live each day motivated
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  • DESIGNER - I am continually thankful to the above
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  • DESIGNER - Name, title, company then quote
  • DESIGNER - Name, title, company then quote
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  • DESIGNER – SAME IMAGE AS KIERANS
  • How Digital Marketing Saved My Life

    1. 1. How Digital Marketing Saved My Life
    2. 2. THIS IS ME FINISHING HIGHSCHOOL AT JUST 16
    3. 3. I WENT TO COLLEGE TO STUDY COMPUTING SCIENCE
    4. 4. STUDY??
    5. 5. MORE STUDY
    6. 6. MY LIFE PRIORTIES
    7. 7. LOSING DIRECTION
    8. 8. I DROPPED OUT OF UNIVERSITY, IT WASN’T THE RIGHT PATH FOR ME.
    9. 9. BUT STILL KEPT LIVING THE UNIVERSITY LIFE
    10. 10. I JUMPED FROM JOB TO JOB
    11. 11. AND HATED THEM ALL
    12. 12. I DIDN’T HAVE ANY PASSION, DIRECTION OR DREAMS
    13. 13. I LOST WEIGHT AND BECAME VERY UNHEALTHY
    14. 14. FINDING A PATH
    15. 15. “What would you do each day if you didn’t need to earn money” REACHED OUT TO MY BIG BRO FOR ADVICE
    16. 16. IT GOT ME THINKING – “WHAT AM I INTERESTED IN?”
    17. 17. I WAS ALREADY CREATING DIGITAL CONTENT WITH MY FRIENDS
    18. 18. AND GOT INTRODUCED TO SEO SO I COULD RANK IT.
    19. 19. I WAS STARTING TO FIND A PATH
    20. 20. I DECIDED TO COMPLETELY CHANGE MY LIFE AND COMMIT TO THIS
    21. 21. THE CHANGES
    22. 22. I QUIT MY CURRENT JOB
    23. 23. I MOVED TO DUBLIN CITY TO WORK & STUDY
    24. 24. Get a qualification in SEO Get an SEO role with a leading digital agency Create and sell my own website I SET MYSELF SOME PROPER GOALS
    25. 25. THE WORK
    26. 26. I STARTED STUDYING A POST-GRAD IN SEO
    27. 27. I BEGAN TO BUILD SITES THAT WERE GOING TO MAKE ME ‘RICH QUICK’ 
    28. 28. I USED SOCIAL MEDIA TO BUILD COMMUNITIES FOR MY SITES
    29. 29. I EVEN MADE MY FIRST SALE
    30. 30. ALL MY SITES FAILED BUT I DIDN’T CARE, I WAS FASCINATED – DID I JUST FIND A PASSION?
    31. 31. I TAPPED INTO MY INTEREST IN FASHION AND CREATED A MENS FASHION MAGAZINE
    32. 32. I CREATED VIDEO CONTENT, GUIDES AND BLOG POSTS
    33. 33. I DISCOVERED OPPORTUNITES WITHIN VIDEO CONTENT
    34. 34. I BUILT SOCIAL COMMUNITIES
    35. 35. I CONTINUED TO WORK & STUDY AROUND THE CLOCK
    36. 36. I HIRED WRITERS TO CREATE ADDITIONAL CONTENT
    37. 37. BRANDS BEGAN TO SEND ME FREE CLOTHES TO REVIEW 
    38. 38. FOR A JOBLESS GUY I LOOKED PRETTY GOOD 
    39. 39. I CLOSELY FOLLOWED & LEARNED FROM INDUSTRY LEADERS
    40. 40. Get a qualification in SEO Get an SEO role with a leading digital agency Create and sell my own website I STARTED TO FEEL CONFIDENT IN MY ABILITY TO HIT GOALS.
    41. 41. I KNEW I COULD DO BIGGER AND BETTER THINGS
    42. 42. WHICH MEANT LOT’S MORE WORK 
    43. 43. FOR ONCE IN MY LIFE I WAS CONFIDENT IN WHAT I WAS DOING
    44. 44. THE REWARDS
    45. 45. “When you feel positive and confident in what you are doing the world will reward you” BROS HIT ME WITH A STATEMENT THAT STUCK
    46. 46. I SCORED A 3 MONTH INTERNSHIP WITH THE BIGGEST DIGITAL AGENCY IN DUBLIN
    47. 47. THEY THEN TOOK ME ON AS A SEARCH EXECUTIVE
    48. 48. I RECEIVED MY DIGITAL MARKETING QUALIFICATION
    49. 49. I BECAME ADWORDS CERTIFIED I BECAME ANALYTICS CERTIFIED I BECAME INBOUND CERTIFIED
    50. 50. I WAS PROMOTED TO SEO MANAGER
    51. 51. I WANTED TO REPRESENT THIS NEW DIRECTION IN MY LIFE
    52. 52. THE RESULTS
    53. 53. I EXCEEDED ALL THE GOALS I SET MYSELF
    54. 54. I FOUND A PASSION
    55. 55. HOLY CRAP !! I LOVE MY JOB
    56. 56. THE OPPORTUNITIES THAT FOLLOWED
    57. 57. I WAS CONTACTED ABOUT ROLES IN SYDNEY, PERTH AND THE STATES
    58. 58. I HOPPED ONTO A PLANE TO AUSTRALIA
    59. 59. NOT BEFORE A QUICK FEW MONTHS IN ASIA
    60. 60. STARTED AS AN SEO SPECIALIST UPON ARRIVAL IN OZ
    61. 61. THE LIFE I NOW LIVE
    62. 62. INSPIRED
    63. 63. MOTIVATED
    64. 64. HEALTHY - HIGHLY RECOMMEND
    65. 65. THANKFUL TO COLLEAGUES, AGENCIES & INDUSTRY LEADERS
    66. 66. Quotes From Those Who Have Influenced My Career
    67. 67. DANNY DOVER “WHY ARE YOU HERE? THE SINGLE MOST IMPORTANT QUESTION YOU CAN ASK YOURSELF”
    68. 68. RAND FISHKIN “TELL A STORY, MAKE IT TRUE, MAKE IT COMPELLING AND MAKE IT RELEVANT”
    69. 69. AVINASH KAUSHIK “TO GUARENTEE SUCCESS, SPEND 95% OF YOUR TIME DEFINING THE PROBLEM AND 5% OF YOUR TIME SOLVING IT”
    70. 70. KIERAN FLANAGAN LEARN BY GETTING SHIT DONE, THE WORST THING TO HAPPEN IS THAT YOU WILL LEARN SOMETHING!
    71. 71. “FIND YOUR PASSION AND WORK HARD, THE REWARDS COME IN MAY FORMS AND COULD SAVE YOUR LIFE” @colmflanagan24

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