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How Digital Marketing Saved My
Life
THIS IS ME FINISHING HIGHSCHOOL AT
JUST 16
I WENT TO COLLEGE TO STUDY
COMPUTING SCIENCE
STUDY??
MORE STUDY
MY LIFE PRIORTIES
LOSING DIRECTION
I DROPPED OUT OF UNIVERSITY, IT
WASN’T THE RIGHT PATH FOR ME.
BUT STILL KEPT LIVING THE UNIVERSITY
LIFE
I JUMPED FROM JOB TO JOB
AND HATED THEM ALL
I DIDN’T HAVE ANY PASSION, DIRECTION
OR DREAMS
I LOST WEIGHT AND BECAME VERY
UNHEALTHY
FINDING A PATH
“What would you do each day if
you didn’t need to earn money”

REACHED OUT TO MY BIG BRO FOR
ADVICE
IT GOT ME THINKING – “WHAT AM I
INTERESTED IN?”
I WAS ALREADY CREATING DIGITAL
CONTENT WITH MY FRIENDS
AND GOT INTRODUCED TO SEO SO I
COULD RANK IT.
I WAS STARTING TO FIND A PATH
I DECIDED TO COMPLETELY CHANGE MY
LIFE AND COMMIT TO THIS
THE CHANGES
I QUIT MY CURRENT JOB
I MOVED TO DUBLIN CITY TO
WORK & STUDY
Get a qualification in SEO
Get an SEO role with a leading digital
agency
Create and sell my own website

I SET MYSELF SOME...
THE WORK
I STARTED STUDYING A POST-GRAD IN
SEO
I BEGAN TO BUILD SITES THAT WERE GOING TO
MAKE ME ‘RICH QUICK’ 
I USED SOCIAL MEDIA TO BUILD
COMMUNITIES FOR MY SITES
I EVEN MADE MY FIRST SALE
ALL MY SITES FAILED BUT I DIDN’T CARE, I WAS
FASCINATED – DID I JUST FIND A PASSION?
I TAPPED INTO MY INTEREST IN FASHION AND
CREATED A MENS FASHION MAGAZINE
I CREATED VIDEO CONTENT,
GUIDES AND BLOG POSTS
I DISCOVERED OPPORTUNITES
WITHIN VIDEO CONTENT
I BUILT SOCIAL COMMUNITIES
I CONTINUED TO WORK & STUDY
AROUND THE CLOCK
I HIRED WRITERS TO CREATE ADDITIONAL
CONTENT
BRANDS BEGAN TO SEND ME FREE CLOTHES TO
REVIEW 
FOR A JOBLESS GUY I LOOKED PRETTY GOOD

I CLOSELY FOLLOWED & LEARNED
FROM INDUSTRY LEADERS
Get a qualification in SEO
Get an SEO role with a leading digital
agency
Create and sell my own website

I STARTED TO FEEL...
I KNEW I COULD DO BIGGER AND
BETTER THINGS
WHICH MEANT LOT’S MORE
WORK 
FOR ONCE IN MY LIFE I WAS
CONFIDENT IN WHAT I WAS DOING
THE REWARDS
“When you feel positive
and confident in what you
are doing the world will
reward you”

BROS HIT ME WITH A STATEMENT THAT ...
I SCORED A 3 MONTH INTERNSHIP WITH THE
BIGGEST DIGITAL AGENCY IN DUBLIN
THEY THEN TOOK ME ON AS A
SEARCH EXECUTIVE
I RECEIVED MY DIGITAL MARKETING
QUALIFICATION
I BECAME ADWORDS CERTIFIED
I BECAME ANALYTICS CERTIFIED
I BECAME INBOUND CERTIFIED
I WAS PROMOTED TO SEO MANAGER
I WANTED TO REPRESENT THIS
NEW DIRECTION IN MY LIFE
THE RESULTS
I EXCEEDED ALL THE GOALS I SET MYSELF
I FOUND A PASSION
HOLY CRAP !! I LOVE MY JOB
THE OPPORTUNITIES THAT
FOLLOWED
I WAS CONTACTED ABOUT ROLES IN
SYDNEY, PERTH AND THE STATES
I HOPPED ONTO A PLANE TO
AUSTRALIA
NOT BEFORE A QUICK FEW MONTHS IN ASIA
STARTED AS AN SEO SPECIALIST
UPON ARRIVAL IN OZ
THE LIFE I NOW LIVE
INSPIRED
MOTIVATED
HEALTHY - HIGHLY RECOMMEND
THANKFUL TO COLLEAGUES, AGENCIES &
INDUSTRY LEADERS
Quotes From Those Who Have
Influenced My Career
DANNY DOVER

“WHY ARE YOU HERE? THE SINGLE MOST
IMPORTANT QUESTION YOU CAN ASK YOURSELF”
RAND FISHKIN

“TELL A STORY, MAKE IT TRUE, MAKE IT
COMPELLING AND MAKE IT RELEVANT”
AVINASH KAUSHIK

“TO GUARENTEE SUCCESS, SPEND 95% OF YOUR TIME DEFINING
THE PROBLEM AND 5% OF YOUR TIME SOLVING IT”
KIERAN FLANAGAN

LEARN BY GETTING SHIT DONE, THE WORST THING
TO HAPPEN IS THAT YOU WILL LEARN SOMETHING!
“FIND YOUR PASSION AND WORK
HARD, THE REWARDS COME IN MAY
FORMS AND COULD SAVE YOUR LIFE”

@colmflanagan24
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How Digital Marketing Saved My Life

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After hitting a low in my life I stumbled upon SEO & the digital landscape. I was infatuated by it and in quite a short period of time, and a lot of work, I managed to completely change my life around - here is my story.

Published in: Marketing, Business, Technology
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How Digital Marketing Saved My Life

  1. 1. How Digital Marketing Saved My Life
  2. 2. THIS IS ME FINISHING HIGHSCHOOL AT JUST 16
  3. 3. I WENT TO COLLEGE TO STUDY COMPUTING SCIENCE
  4. 4. STUDY??
  5. 5. MORE STUDY
  6. 6. MY LIFE PRIORTIES
  7. 7. LOSING DIRECTION
  8. 8. I DROPPED OUT OF UNIVERSITY, IT WASN’T THE RIGHT PATH FOR ME.
  9. 9. BUT STILL KEPT LIVING THE UNIVERSITY LIFE
  10. 10. I JUMPED FROM JOB TO JOB
  11. 11. AND HATED THEM ALL
  12. 12. I DIDN’T HAVE ANY PASSION, DIRECTION OR DREAMS
  13. 13. I LOST WEIGHT AND BECAME VERY UNHEALTHY
  14. 14. FINDING A PATH
  15. 15. “What would you do each day if you didn’t need to earn money” REACHED OUT TO MY BIG BRO FOR ADVICE
  16. 16. IT GOT ME THINKING – “WHAT AM I INTERESTED IN?”
  17. 17. I WAS ALREADY CREATING DIGITAL CONTENT WITH MY FRIENDS
  18. 18. AND GOT INTRODUCED TO SEO SO I COULD RANK IT.
  19. 19. I WAS STARTING TO FIND A PATH
  20. 20. I DECIDED TO COMPLETELY CHANGE MY LIFE AND COMMIT TO THIS
  21. 21. THE CHANGES
  22. 22. I QUIT MY CURRENT JOB
  23. 23. I MOVED TO DUBLIN CITY TO WORK & STUDY
  24. 24. Get a qualification in SEO Get an SEO role with a leading digital agency Create and sell my own website I SET MYSELF SOME PROPER GOALS
  25. 25. THE WORK
  26. 26. I STARTED STUDYING A POST-GRAD IN SEO
  27. 27. I BEGAN TO BUILD SITES THAT WERE GOING TO MAKE ME ‘RICH QUICK’ 
  28. 28. I USED SOCIAL MEDIA TO BUILD COMMUNITIES FOR MY SITES
  29. 29. I EVEN MADE MY FIRST SALE
  30. 30. ALL MY SITES FAILED BUT I DIDN’T CARE, I WAS FASCINATED – DID I JUST FIND A PASSION?
  31. 31. I TAPPED INTO MY INTEREST IN FASHION AND CREATED A MENS FASHION MAGAZINE
  32. 32. I CREATED VIDEO CONTENT, GUIDES AND BLOG POSTS
  33. 33. I DISCOVERED OPPORTUNITES WITHIN VIDEO CONTENT
  34. 34. I BUILT SOCIAL COMMUNITIES
  35. 35. I CONTINUED TO WORK & STUDY AROUND THE CLOCK
  36. 36. I HIRED WRITERS TO CREATE ADDITIONAL CONTENT
  37. 37. BRANDS BEGAN TO SEND ME FREE CLOTHES TO REVIEW 
  38. 38. FOR A JOBLESS GUY I LOOKED PRETTY GOOD 
  39. 39. I CLOSELY FOLLOWED & LEARNED FROM INDUSTRY LEADERS
  40. 40. Get a qualification in SEO Get an SEO role with a leading digital agency Create and sell my own website I STARTED TO FEEL CONFIDENT IN MY ABILITY TO HIT GOALS.
  41. 41. I KNEW I COULD DO BIGGER AND BETTER THINGS
  42. 42. WHICH MEANT LOT’S MORE WORK 
  43. 43. FOR ONCE IN MY LIFE I WAS CONFIDENT IN WHAT I WAS DOING
  44. 44. THE REWARDS
  45. 45. “When you feel positive and confident in what you are doing the world will reward you” BROS HIT ME WITH A STATEMENT THAT STUCK
  46. 46. I SCORED A 3 MONTH INTERNSHIP WITH THE BIGGEST DIGITAL AGENCY IN DUBLIN
  47. 47. THEY THEN TOOK ME ON AS A SEARCH EXECUTIVE
  48. 48. I RECEIVED MY DIGITAL MARKETING QUALIFICATION
  49. 49. I BECAME ADWORDS CERTIFIED I BECAME ANALYTICS CERTIFIED I BECAME INBOUND CERTIFIED
  50. 50. I WAS PROMOTED TO SEO MANAGER
  51. 51. I WANTED TO REPRESENT THIS NEW DIRECTION IN MY LIFE
  52. 52. THE RESULTS
  53. 53. I EXCEEDED ALL THE GOALS I SET MYSELF
  54. 54. I FOUND A PASSION
  55. 55. HOLY CRAP !! I LOVE MY JOB
  56. 56. THE OPPORTUNITIES THAT FOLLOWED
  57. 57. I WAS CONTACTED ABOUT ROLES IN SYDNEY, PERTH AND THE STATES
  58. 58. I HOPPED ONTO A PLANE TO AUSTRALIA
  59. 59. NOT BEFORE A QUICK FEW MONTHS IN ASIA
  60. 60. STARTED AS AN SEO SPECIALIST UPON ARRIVAL IN OZ
  61. 61. THE LIFE I NOW LIVE
  62. 62. INSPIRED
  63. 63. MOTIVATED
  64. 64. HEALTHY - HIGHLY RECOMMEND
  65. 65. THANKFUL TO COLLEAGUES, AGENCIES & INDUSTRY LEADERS
  66. 66. Quotes From Those Who Have Influenced My Career
  67. 67. DANNY DOVER “WHY ARE YOU HERE? THE SINGLE MOST IMPORTANT QUESTION YOU CAN ASK YOURSELF”
  68. 68. RAND FISHKIN “TELL A STORY, MAKE IT TRUE, MAKE IT COMPELLING AND MAKE IT RELEVANT”
  69. 69. AVINASH KAUSHIK “TO GUARENTEE SUCCESS, SPEND 95% OF YOUR TIME DEFINING THE PROBLEM AND 5% OF YOUR TIME SOLVING IT”
  70. 70. KIERAN FLANAGAN LEARN BY GETTING SHIT DONE, THE WORST THING TO HAPPEN IS THAT YOU WILL LEARN SOMETHING!
  71. 71. “FIND YOUR PASSION AND WORK HARD, THE REWARDS COME IN MAY FORMS AND COULD SAVE YOUR LIFE” @colmflanagan24

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