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How Digital Marketing Saved My
Life
THIS IS ME FINISHING HIGHSCHOOL AT
JUST 16
I WENT TO COLLEGE TO STUDY
COMPUTING SCIENCE
STUDY??
MORE STUDY
MY LIFE PRIORTIES
LOSING DIRECTION
I DROPPED OUT OF UNIVERSITY, IT
WASN’T THE RIGHT PATH FOR ME.
BUT STILL KEPT LIVING THE UNIVERSITY
LIFE
I JUMPED FROM JOB TO JOB
AND HATED THEM ALL
I DIDN’T HAVE ANY PASSION, DIRECTION
OR DREAMS
I LOST WEIGHT AND BECAME VERY
UNHEALTHY
FINDING A PATH
“What would you do each day if
you didn’t need to earn money”

REACHED OUT TO MY BIG BRO FOR
ADVICE
IT GOT ME THINKING – “WHAT AM I
INTERESTED IN?”
I WAS ALREADY CREATING DIGITAL
CONTENT WITH MY FRIENDS
AND GOT INTRODUCED TO SEO SO I
COULD RANK IT.
I WAS STARTING TO FIND A PATH
I DECIDED TO COMPLETELY CHANGE MY
LIFE AND COMMIT TO THIS
THE CHANGES
I QUIT MY CURRENT JOB
I MOVED TO DUBLIN CITY TO
WORK & STUDY
Get a qualification in SEO
Get an SEO role with a leading digital
agency
Create and sell my own website

I SET MYSELF SOME PROPER GOALS
THE WORK
I STARTED STUDYING A POST-GRAD IN
SEO
I BEGAN TO BUILD SITES THAT WERE GOING TO
MAKE ME ‘RICH QUICK’ 
I USED SOCIAL MEDIA TO BUILD
COMMUNITIES FOR MY SITES
I EVEN MADE MY FIRST SALE
ALL MY SITES FAILED BUT I DIDN’T CARE, I WAS
FASCINATED – DID I JUST FIND A PASSION?
I TAPPED INTO MY INTEREST IN FASHION AND
CREATED A MENS FASHION MAGAZINE
I CREATED VIDEO CONTENT,
GUIDES AND BLOG POSTS
I DISCOVERED OPPORTUNITES
WITHIN VIDEO CONTENT
I BUILT SOCIAL COMMUNITIES
I CONTINUED TO WORK & STUDY
AROUND THE CLOCK
I HIRED WRITERS TO CREATE ADDITIONAL
CONTENT
BRANDS BEGAN TO SEND ME FREE CLOTHES TO
REVIEW 
FOR A JOBLESS GUY I LOOKED PRETTY GOOD

I CLOSELY FOLLOWED & LEARNED
FROM INDUSTRY LEADERS
Get a qualification in SEO
Get an SEO role with a leading digital
agency
Create and sell my own website

I STARTED TO FEEL CONFIDENT IN MY
ABILITY TO HIT GOALS.
I KNEW I COULD DO BIGGER AND
BETTER THINGS
WHICH MEANT LOT’S MORE
WORK 
FOR ONCE IN MY LIFE I WAS
CONFIDENT IN WHAT I WAS DOING
THE REWARDS
“When you feel positive
and confident in what you
are doing the world will
reward you”

BROS HIT ME WITH A STATEMENT THAT STUCK
I SCORED A 3 MONTH INTERNSHIP WITH THE
BIGGEST DIGITAL AGENCY IN DUBLIN
THEY THEN TOOK ME ON AS A
SEARCH EXECUTIVE
I RECEIVED MY DIGITAL MARKETING
QUALIFICATION
I BECAME ADWORDS CERTIFIED
I BECAME ANALYTICS CERTIFIED
I BECAME INBOUND CERTIFIED
I WAS PROMOTED TO SEO MANAGER
I WANTED TO REPRESENT THIS
NEW DIRECTION IN MY LIFE
THE RESULTS
I EXCEEDED ALL THE GOALS I SET MYSELF
I FOUND A PASSION
HOLY CRAP !! I LOVE MY JOB
THE OPPORTUNITIES THAT
FOLLOWED
I WAS CONTACTED ABOUT ROLES IN
SYDNEY, PERTH AND THE STATES
I HOPPED ONTO A PLANE TO
AUSTRALIA
NOT BEFORE A QUICK FEW MONTHS IN ASIA
STARTED AS AN SEO SPECIALIST
UPON ARRIVAL IN OZ
THE LIFE I NOW LIVE
INSPIRED
MOTIVATED
HEALTHY - HIGHLY RECOMMEND
THANKFUL TO COLLEAGUES, AGENCIES &
INDUSTRY LEADERS
Quotes From Those Who Have
Influenced My Career
DANNY DOVER

“WHY ARE YOU HERE? THE SINGLE MOST
IMPORTANT QUESTION YOU CAN ASK YOURSELF”
RAND FISHKIN

“TELL A STORY, MAKE IT TRUE, MAKE IT
COMPELLING AND MAKE IT RELEVANT”
AVINASH KAUSHIK

“TO GUARENTEE SUCCESS, SPEND 95% OF YOUR TIME DEFINING
THE PROBLEM AND 5% OF YOUR TIME SOLVING IT”
KIERAN FLANAGAN

LEARN BY GETTING SHIT DONE, THE WORST THING
TO HAPPEN IS THAT YOU WILL LEARN SOMETHING!
“FIND YOUR PASSION AND WORK
HARD, THE REWARDS COME IN MAY
FORMS AND COULD SAVE YOUR LIFE”

@colmflanagan24

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How Digital Marketing Saved My Life

Editor's Notes

  1. www.slideshare.net/krhen2/a-digital-strategy-for-lindsay-lohan?from_search=1
  2. DESIGN – LISDAY LOHAN DECK
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  7. Changed by kieran
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  9. DESINGER??
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  11. DESIGNER?? CREATLY DESIGN ?
  12. Heading
  13. Image from the course I did
  14. Sites, money, dollar signs
  15. Changed by kieran
  16. DESIGNER
  17. Changed by kieran
  18. www.itsnotforgirls.com
  19. DESIGNER?
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  23. Changed by kieran
  24. DESIGNER?? CREATLY DESIGN ?
  25. Changed by kieran
  26. Changed by kieran
  27. DESIGNER
  28. Changed by kieran
  29. Changed by kieram
  30. Company logo..
  31. DESIGNER
  32. DESIGNER?
  33. DESIGNER?
  34. DESIGNER? WHAT IMAGE?
  35. DESIGNER
  36. Changed by kieran
  37. Changed by kieran
  38. DESIGNER??
  39. DESIGNER?
  40. Changed by kieran
  41. DESGNER?
  42. DESIGNER
  43. DESIGNER
  44. Focus on comment / Reprise logo
  45. Heading
  46. DESIGNER - I now live each day inspired
  47. DESIGNER - I now live each day motivated
  48. DESIGNER
  49. DESIGNER - I am continually thankful to the above
  50. Heading
  51. DESIGNER - Name, title, company then quote
  52. DESIGNER - Name, title, company then quote
  53. DESIGNER - Name, title, company then quote
  54. DESIGNER - Name, title, company then quote
  55. DESIGNER – SAME IMAGE AS KIERANS