15 WAYSTO THINK mischief
1. Juxtapose THINGS    Cross ideas that wouldn’tnormally cross. Hybrid something.         Blend imagery.
Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products. www.animal-lib.org.a...
Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products. www.animal-lib.org.a...
Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products. www.animal-lib.org.a...
2. PERSONALISE   Find your most unique feature      and tell people about it.Be sure you know your audience well.
3. FIND THE HUMAN TRUTH Don’t disguise compelling evidence   with fluff. Present it in the best            light possible.
4. DON’T TAKE YOUR CAUSE      TOO SERIOUSLYLighten a negative or sensitive message.          Humour is powerful.
5. LOOK IN UNEXPECTED        PLACES  Ideas, insight and inspiration    can come from anywhere.
7. MAKE A SYMBOLLook for symbols, icons and imagerythat tie in perfectly with your cause.
9. SEE THE BIG PICTURE Dig deep. Be analytical. Step back.        Take a wider angle.
11. CHOP THE PROBLEM UP   Tackle one problem at a time.   Aim long term, but start with         short term goals.
13. PUT YOURSELF IN        OTHER SHOESTell your story from another perspective.   Insights can come from anywhere.
Get Tested                                                                                                   LET’S TALK AB...
15. SEEK FEEDBACK     Test your ideas. Listen to your followers. Be open to their insights.
WANT TO MAKESOME SERIOUS  mischief TOGETHER?
About usCoalition of Mischief communicates ideas that revolutionise change.We offer communication strategies for social, h...
Let's Talk Mischief
Let's Talk Mischief
Let's Talk Mischief
Let's Talk Mischief
Let's Talk Mischief
Let's Talk Mischief
Let's Talk Mischief
Let's Talk Mischief
Let's Talk Mischief
Let's Talk Mischief
Let's Talk Mischief
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Let's Talk Mischief

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Behind every good campaign is an idea, cleverly constructed and carried out. Coalition of Mischief has assembled a collection of inspirational nuggets to spark your mischief-making. This slideshow takes you through messages told in powerful, captivating and engaging ways. It illustrates how you might similarly think about your campaigns and communications.

Happy to send you a copy of this presentation as a .pdf. Just e-mail the Mischief Crew at wassup@coalitionofmischief.com.

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Let's Talk Mischief

  1. 1. 15 WAYSTO THINK mischief
  2. 2. 1. Juxtapose THINGS Cross ideas that wouldn’tnormally cross. Hybrid something. Blend imagery.
  3. 3. Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products. www.animal-lib.org.auAnimalWatch Press_A2.indd 1 7/4/08 11:11:11 AM
  4. 4. Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products. www.animal-lib.org.auAnimalWatch Press_A2.indd 2 7/4/08 11:11:20 AM
  5. 5. Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products. www.animal-lib.org.auAnimalWatch Press_A2.indd 3 7/4/08 11:11:29 AM
  6. 6. 2. PERSONALISE Find your most unique feature and tell people about it.Be sure you know your audience well.
  7. 7. 3. FIND THE HUMAN TRUTH Don’t disguise compelling evidence with fluff. Present it in the best light possible.
  8. 8. 4. DON’T TAKE YOUR CAUSE TOO SERIOUSLYLighten a negative or sensitive message. Humour is powerful.
  9. 9. 5. LOOK IN UNEXPECTED PLACES Ideas, insight and inspiration can come from anywhere.
  10. 10. 6. BRING your cause TO LIFE Breath life into your subject. Animate it. Move it. Feed it. Play with it.
  11. 11. 7. MAKE A SYMBOLLook for symbols, icons and imagerythat tie in perfectly with your cause.
  12. 12. 8. CHALLENGE THE RULES Be provocative and audacious. Venture into uncharted territory.
  13. 13. 9. SEE THE BIG PICTURE Dig deep. Be analytical. Step back. Take a wider angle.
  14. 14. 10. EMBRACE NEW MEDIAWhen you hit a roadblock, take a detour. Tell your story in new, emerging channels.
  15. 15. 11. CHOP THE PROBLEM UP Tackle one problem at a time. Aim long term, but start with short term goals.
  16. 16. 12. USE THE 5 SENSES The more human sensesyou activate, the more your story will be remembered.
  17. 17. 13. PUT YOURSELF IN OTHER SHOESTell your story from another perspective. Insights can come from anywhere.
  18. 18. 14. SEE THE POSITIVES Try to look at happy outcomes.Hope is a stronger human emotion than failure.
  19. 19. Get Tested LET’S TALK ABOUT IT Think ahead! Take care and look Do you have different sexual partners? after yourself and your partners The more partners you have, the more by communicating what you want often you should get tested for HIV and other and what your limits are. sexually transmitted infections (STIs). Respect yourself, your desires, Every 3 – 6 months is a good idea if you and your limits. are having casual sex. By knowing your sexual health status, You have the right to say no. you and your partners can make informed choices about the sex you want. You have the right to say yes! Did You Know? It is FREE to get tested for HIV and other STIs in NSW sexual health clinics if you are a gay man. For more information, look at our directory at the end of this book. Know Your Status MODEL: JOSé. Image by SAM LIM. UNDERWEAR: 2EROS MODEL: KEVIN & PETER. Image by SAM LIM. SWIMWEAR: 2EROSCHRISTOPHER DYANI was born in Malaysia. My parents are both I wanted to make a show that I grew up in a small town called Ipoh in MalaysiaMalaysian-born Chinese also. My mother was any gay person could relate to. and moved to Sydney when I was 19 to pursueborn in a small village and my father was born my music career.in Ipoh. My family moved to Melbourne in The series has won the award for Best LGBT Film1989 when I was 3 years old. Unfortunately, at the New Media Film Festival San Francisco Since then I’ve released a 4 track EP, completedI do not speak any other languages but English. Bay Area 2011. It was also a finalist in the an Australian tour last year and recently released ALSO Foundation’s ‘Take Care Out There my debut single and music video.I consider myself Chinese Australian. Film Festival’ in Melbourne’s MidsummaWhen people ask where I am from, festival this year. I have always been quite musical. I startedI answer, “I was born in Malaysia. “ playing the piano and violin when I was 7 andOverseas, I answer “Australia.” I moved to Sydney to obtain a role in the film since I moved to Sydney I fell in love with indie- industry. I currently work for a company pop and electronic music. That’s how I got intoGrowing up here, I have been blessed to that bonds film and television shows. I have writing and recording my first EP.experience both Eastern and Western cultures. also started my own independent productionEvery year my family celebrates Chinese company, ‘Kameo Media’. I’m a proud Asian hipster who is not afraidNew Year, and by attending schools in of being seen out and outrageous in publicAustralia I experienced Christmas and Easter. I want to show my parents that I don’t need with a bottle of Tequila. to have a boring and stable job to be successful.My parents always wanted me to finish I think the world would be a betterhigh school, go to uni, get a stable job, I can lead a fulfilled life and succeedmake money and work till the day I die. place if we stop over-analysing things by following my dreams. and just have fun with the things we do.I know my parents mean well,but I grew up in a generation wherewe were encouraged to try new things.To do what we love.They came from a generation where you neededa good job to live. After I graduated high schoolI wanted to study media, while my parents wantedme to do a business degree. So I compromised.I did a business arts degree and majored inMarketing and Media.I have always been interested in films. Like mostchildren I grew up in front of the television.But what I found fascinating were the stories.I love a strong narrative, being able to tell thesame story in a different and unique way.That’s what filmmakers do. The first thing thatgot me any recognition in the media world wasreleasing my web series “Friends and Benefits”.This 21-part web series tells the story a younggay man named Ben who lives in Melbourneand goes online dating looking for love. Image by EDMUND EDWARDS Image by EDMUND EDWARDS
  20. 20. GAM, Alert by Shinen WongI have been talking a lot with White people speaks of the Double Consciousness of being black through the values of the “straight” world; One that sees the potential of union between This Double Consciousness Also: I am an Asian man as Other Than Australian, So I am bitter, YesAnd I need to decolonise myself and American, “Hetero-centric” values: I have been inculcated with This Male and Male is both a blessing as well as the eternal curse And an Australian citizen, in an Australian society And being uncertain, therefore As medicine...To write about my experience of being A “sense of always looking at one-self Seeing the world through a lens riddled with ideas of Masculine and Masculine of never being able to truly represent myself in a way that sees me as of what right I have to be here, I do not carry with me any false humility, No...A Gay Asian man through the eyes of others, Male and Female Yang and Yang that will ever come close to a mainstream International student; Though rights be so granted by powerful abstractions I have known strength and power and privilegeWithout reflecting all of myself Of measuring one’s soul by the tape of a world that Masculine and Feminine understanding of Authenticity. Eternal immigrant; Such as nation-state or local jurisdiction... and love and acceptance and equality and respectIn their eyes. looks on in amused contempt and pity.” Yin and Yang Or that there is the inherent “Both-ness” within myself I have only this Dance between lenses… No matter my ancestry nor my descendants… The power and freedom to get jobs and retain them and True humility. In heterosexual union… That I can be Masculine and Feminine I inhabit multiple worlds without fear of deportationThis is “Double Consciousness”… As a gay man, But I also have the unique consciousness Mummy’s boy and Daddy’s girl From business boardroom to public toilet While that may change yet, and has indeed changed While occasionally wondering if We may continue to struggle for awhile yet..W. E. B. Du Bois, I have the Double Consciousness of knowing and of my own homosexual development... Muscle Stud and Drag Queen... Family gathering to sex club for so many Asian communities in Australia before I will be seen truly as Me Fingers crossed; I forge aheadAn African American writer and philosopher understanding and being able to see the world And all the way, I bring with me me and since, And not interchangeable by name with some other until this Truth is easily uncoverable again by All of us the Fear and the Triumph There is this Double Consciousness Asian colleague. For all the fog of a history Of being so split. Of seeing the world as an Australian, That is still being written. yet being seen by other Australians Image by Simon le. UNDERWEAR BY MARCUSE. MODELS: KIRK, KIM & KIEN. Image by Simon leOn sexual racism MODEL (L-R):KIEN, BONY, KIRK, TIM, LEO, KARL (JAROON), REI, PETER. ImageS by SIMON LE. UNDERWEAR & SWIMWEAR: MARCUSE. “No Asians please” or “Racist, seeks same”
  21. 21. 15. SEEK FEEDBACK Test your ideas. Listen to your followers. Be open to their insights.
  22. 22. 15 WAYSTO THINK mischief1. Juxtapose Things 9. See the big picture2. Personalise 10. Embrace new media3. Find the human truth 11. Chop the problem up4. Don’t take your cause too seriously 12. Use the 5 senses5. LOOK IN UNEXPECTED PLACES 13. Put yourself in other shoes6. Bring your cause to life 14. See positives7. Make a symbol 15. SEEK feedback8. Challenge the rules
  23. 23. WANT TO MAKESOME SERIOUS mischief TOGETHER?
  24. 24. CHAT WITH the MISCHIEF CREW CApTAIN KEVIN O’MAYHEM MADAME ZARA DE’bauchery kevin@coalitionofmischief.com zara@coalitionofmischief.com
  25. 25. About usCoalition of Mischief communicates ideas that revolutionise change.We offer communication strategies for social, humanitarian, cultural andenvironmental causes. Through community engagement campaigns,Coalition of Mischief achieves fundraising and communication goals byadopting alternative as well as traditional methods We help not-for-profitsand socially aware organisations achieve their social and financial objectives.ACKNOWLEDGEMENTCosmetic Testing No Tankers Egg MachineCredits: Animal Liberation Credits: The Dogwood Initiative Credits: NOAH, Germany & Rethink CommunicationsPauline Pantsdown Tails For WhalesCredits: Simon Hunt Burma Installation Credits: Republic of Everyone Credits: Human Rights Watch & IFAWSave The Children & JWT, New YorkCredits: DDB, Sydney Mystery Package Shared experience of absurdity Credits: Royal National LifeboatA-MEN Credits: Carlie Todd & Proximity (London)Credits: ACON NSW & Improv Everywhere Tan Hong MingBig Apple Self Promotion Trillion Dollar Campaign Credits: Leo Burnett (Malaysia)Credits: Javier David Credits: TBWA South Africa & Petronas Malaysia & The ZimbabweanSpread the TedX Anti-SmokingCredits: TEDX & Ogilvy Buenos Aires United Breaks Guitars Credits: Ogilvy & Mather Bangkok Credits: Dave Carroll & Thai Health Promotion Foundation

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