With ad growth thrown into the mix, it’s apparent that every facet of the OTT market is expanding: advertising opportunities; popularity of OTT devices like Apple TV and Roku; and the amount of OTT content and services geared to break into the market.

1. OTT And The Future
of Connected TV

2. OTT Content is
geared to dominate
the market

3. The OTT Market is
expected to increase
fourfold by 2019
Source: Broadband TV News
x4

4. Forecasted revenue
from OTT
subscriptions in 2019
$31.6B
Source: Broadband TV News

5. Estimated number of
OTT subscribers by
the end of 2015
100 Million
Source: Broadband TV News

6. “With more content providers and networks planning to
introduce OTT services in 2015, consumers are
untethering from the couch and binging on content via
various screens and devices. Content owners and
providers must remain relevant in this on-demand world
and evolve their OTT offerings.”
Michael Fay
VP Product Management & Operations, Media
Akamai

7. New players will
continue to enter the
OTT market and
expand consumer
choice

8. Projected decline of
Netflix market share
by 2018 as more
content providers
break into the OTT
market
35%
Prospects for Premium OTT in the US, Ooyala & Vindicia

9. StreamingMedia.com
NBC, ABC, FOX,
Telemundo, and
Univision will all be
launching distinct
subscription OTT
services by 2016

10. Prospects for Premium OTT in the US
Ooyala & Vindicia
2015
“The SVOD market has been primarily dominated until
recently by Netflix, Hulu and Amazon - but 2015/16 will
see the launch of a wide range of new services, including
Dish Network’s Sling TV, Sony Playstation Vue, HBO Now,
CBS All Access and more.”

11. Niche services are predicted
to become more popular, with
new players breaking into the
OTT space

12. There will be a rise in
Sports, Ethnic,
Personality, Specialty
Film & TV, and Kids
OTT programming

13. With OTT growing, so is
advertising on OTT platforms…

14. OTT Devices are
showing the fastest
growth in video ad
viewing
Freewheel Video Monetization Report Q2 2015

15. Year-over-year growth
of ad viewing on OTT
devices
194%
Freewheel Video Monetization Report Q2 2015

16. Ad view market share
of OTT devices in Q2
2015
10%
Freewheel Video Monetization Report Q2 2015

17. Ad View Share By OTT Device
Freewheel Video Monetization Report Q2 2015

18. “…The merging of online and broadcast advertising
technologies and the ongoing hunger for true ‘Martini TV’
– any time, any place, anywhere – from the audience
offers significant incremental revenue opportunities.”
Ed Barton
Head of TV Research & Analysis
Ovum

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