#CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   1
Creation   Distribution   Consumption                                                                                     ...
Creation   Distribution   Consumption                                                                          OTT        ...
350                                                                     300                                               ...
#CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   5
#CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   6
Provider systems                                      Videoscape Enabled Services                                         ...
Players                                                                                                                   ...
AT&T U-verse Online      Verizon FlexView     Bell TV Online                                           Disney Movies Onlin...
Content Sources                                                                   Content Management System               ...
Bundle            Sub Bundle(s)                Component            Common                       Common             Entity...
• Policies                                                                 Policy• DRM Profiles• Affiliates               ...
WMDRM        WMDRM              PlayReady     WMDRM          PlayReady          DRM X                                     ...
•   Generate ABR                                                           •   Retain high quality                        ...
Powering                                                           MLB.tv Premium VoD and Live Streaming                  ...
Powering                                                           Zune Marketplace on Xbox Live                          ...
Live Video                                                  Source     IP or SDI input                                    ...
Internet                                            ABR Encoder     Streaming                End Viewer                   ...
Instantaneous capacity to destination                                                                  0s   2s   4s    6s ...
ABR Encoder                                        iPad.m3u8   iPhone.m3u8                                                ...
Fragments   Non-Interleaved                                                                       Audio/VideoMedia Asset *...
Wire Format   Media Server        Index file          Client                                                           Fra...
Wire Format   Media Server        Index file          Client                                                           Fra...
Wire Format   Media Server        Index file          Client                                                           Fra...
Wire Format   Media Server          Index file          Client                                                           F...
Stream 1                                                                                                               Str...
Video Application Network (VoD Library, Live Encoder, Streaming Clients, EPG, Portal)                                     ...
Published                                                                                Programming                   Con...
• In-browser players in Flash &              Silverlight                         Trick play controls, playlist carousel, m...
• Service providers expand on-       demand/linear solution to       unmanaged devices• iOS & Android based tablets• Digit...
• Service providers expand on-       demand/linear solution to       unmanaged devices• Digital Media: TV Shows/Seasons,  ...
Provider systems                                      Videoscape Enabled Services                                         ...
#CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   33
#CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   34
Thank you.             #CNSF2011
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Extending the Media Experience by intelligently Linking the Cloud, Network and Device

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Delivering quality media experiences to managed devices within the home has typically been the strength of Service Providers and Broadcasters. As the number and type of media capable devices begin to expand exponentially those operators are faced with increasingly complex challenges in trying to satisfy consumers expectations on these "unmanaged" devices.

This session will outline the key differences in delivering media services across both managed and unmanaged networks and devices. It will examine how service providers and broadcasters can successfully provide both linear and on-demand services to devices with widely ranging form factors, network capabilities and presentation technologies. Key to this success is close cooperation and intelligent linkages between previously disparate elements of the media management and delivery ecosystem. We will examine how the core capabilities of the content management systems, content delivery networks, network services and client applications can be evolved not only to provide quality media delivery, but how new linkages between these systems can be leveraged to provide a consistent, unified and substantially enhanced media experience.

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Extending the Media Experience by intelligently Linking the Cloud, Network and Device

  1. 1. #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  2. 2. Creation Distribution Consumption #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  3. 3. Creation Distribution Consumption OTT #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  4. 4. 350 300 250 Worldwide Users (Millions) 200 150 100 50 0 2009 2010 2011 2012 2013 2014 Source: Generator Research, Internet Television 2010-2014 OTT will be 3rd largest video delivery method, after Terrestrial and CATV #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  5. 5. #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  6. 6. #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  7. 7. Provider systems Videoscape Enabled Services Subscriber Live / Linear On-Demand Cloud DVR Billing Mgmt Cross Screen Companion … … Videoscape Home TV Schedules EPG/Catalog Media Suite Legacy RF STB Unified CMS Store Front Legacy Entitlement IPTV STB Unmanaged VOD Publisher Virtual STB Content Distribution (Cloud UI) Media Videoscape GW IP STB Edge Cable, Workflow Control Routing & xDSL, Caching Connected Service / Proximity Routing FTTH, 4G TV, PC & Media Acquisition Tier Managed VOD Tablet CDN Tier Soft Client AS Series CDN Tier IP Video (Data Center) (Core / Aggr OTA/Sat/Network Media Compression Routing) CDS Processors Linear TV Streamer On the Go Cisco Virtual Transcode Origin Notebook & Manager Services Tablet CDS Content 3G/4G Acquirer CDS Cache ASR9K & WiFi Soft Client Encapsulator / ABR Packager (Video Unknown Service Smartphone/ ASR5K Module) Tablet Mobile Content Mobile Soft Client Adaptation Engine Video GW Advanced Reporting Recommen Social Advertising & Analytics dations Networks Conductor Session Connection Device Client Alert Manager Manager Manager Manager Frameworks #CNSF2011 End to End System Management© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  8. 8. Players And Widgets CMS Entitlement Publisher API’s/Web Services OSS/BSS Content Client Entitlement Publishing Management Technologies • Multiple content formats • Product/Offer rules creation • Feed aggregation & • Player Framework • Sophisticated content harmonization & Widgets • Subscription, rental, EST, bundling ad-supported models • Multipoint catalog • Streaming & Download • Customizable metadata supported publishing • License acquisition model • Category management • Custom entitlement checks • Library management • Metadata normalization prior to authorization • Playlist publishing • Ad Network integration • Extensible workflow • Multi-DRM framework • Search and Rating • Transcoding & encryption • Customer Care functionality • Metering & reporting • Distribution to delivery network #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  9. 9. AT&T U-verse Online Verizon FlexView Bell TV Online Disney Movies Online Paramount Media Store Onet TV Catch Up #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  10. 10. Content Sources Content Management System Field Extract, Mapping Parser Metadata Filter, Next-Gen STB Normalize Metadata Feed Mgr Publisher XSLT Offer CRUI Server Parser Metadata Management Content Management Parser Metadata Repository/ Storage PC/Mobile/Tablet Portal Server Storage and Client-specific Metadata Parse Multiple metadata Search Engine feed formats and Transform sources VOD and Linear EPG data combined for unified search & recommendation #CNSF2011 XSLT = Extensible Stylesheet Language Transformations CRUI = Cloud Rendered User Interface© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  11. 11. Bundle Sub Bundle(s) Component Common Common Entity Entity Component Common Common Entity Entity #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  12. 12. • Policies Policy• DRM Profiles• Affiliates Policy Definition• Accounts / Users• Entitlement Chains DRM Profile• Policy Profiles• Rights Locker• Customer Support Entitlement Profile• Feeds #CNSF2011 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  13. 13. WMDRM WMDRM PlayReady WMDRM PlayReady DRM X Player Player Player Player Player Player Entitlement Entitlement System Entitlement System System Interoperable Domain WMDRM WMDRM PlayReady WMDRM PlayReady DRM X Single DRM Multiple DRMs Interoperable Domain #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  14. 14. • Generate ABR • Retain high quality • Synchronize streams • Add metadata • Multi-format Encapsulation #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  15. 15. Powering MLB.tv Premium VoD and Live Streaming At a Glance MLBAM is extending its services beyond baseball to other organizations, handling the technology infrastructure and customer support for the nearly 3,500 events each year, including the 2009 and 2010 March Madness on Demand (MMOD) for CBS, NBA games, World Cup soccer matches, Grand Slam tennis tournaments, and college football games. By The Numbers 8.3 million: Number of unique visitors for the 2010 CBS NCAA MMoD. $37 million: Online advertising revenue during the 2010 tournament #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  16. 16. Powering Zune Marketplace on Xbox Live At a Glance Microsoft transcodes tens of thousands of titles available in the Zune Marketplace on the Xbox gaming console. By The Numbers 18: Percentage of revenue Zune Marketplace has in the digital video content delivery, up 50-percent YOY. 20: Number of countries for which VidLab Group prepares content. #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
  17. 17. Live Video Source IP or SDI input IP output Adaptive Transport Streams Stream 1 1280x720 3000 Kbps Stream 2 960x540 2400 Kbps A variety of Stream 3 848x480 1800 Kbps different Stream 4 848x480 1200 Kbps resolutions, Stream 5 702x400 800 Kbps qualities and Stream 6 512x288 500 Kbps frame-rates Stream 7 400x224 200 Kbps Stream 8 400x224 110 Kbps ABR Encoder #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  18. 18. Internet ABR Encoder Streaming End Viewer Media Server #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
  19. 19. Instantaneous capacity to destination 0s 2s 4s 6s 8s 10s 12s 14s 16s 3M 2.5M 2M 1.5M 1.2M 800k 600k 400k #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
  20. 20. ABR Encoder iPad.m3u8 iPhone.m3u8 HTTP Server 00:00 00:10 00:20 00:30 00:40 1600k Stream1.m3u8 1200k Stream2. m3u8 800k Stream3. m3u8 400k Stream4. m3u8 200k Stream5. m3u8 110k Stream6. m3u8 #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
  21. 21. Fragments Non-Interleaved Audio/VideoMedia Asset * NProfiles #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
  22. 22. Wire Format Media Server Index file Client Fragmented Windows IIS Manifest Silverlight MP4 Server (.ism, .ismv, .isma) Player #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
  23. 23. Wire Format Media Server Index file Client Fragmented Windows IIS Manifest Silverlight MP4 Server (.ism, .ismv, .isma) Player RTMP Adobe Flash SMIL Flash Server Player #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
  24. 24. Wire Format Media Server Index file Client Fragmented Windows IIS Manifest Silverlight MP4 Server (.ism, .ismv, .isma) Player RTMP Adobe Flash SMIL Flash Server Player Transport Web Server Master M3U8 iDevices Stream Stream M3U8s segments #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
  25. 25. Wire Format Media Server Index file Client Fragmented Windows IIS Manifest Silverlight MP4 Server (.ism, .ismv, .isma) Player RTMP Adobe Flash SMIL file Flash Server Player Transport Web Server Master M3U8 iDevices Stream Stream M3U8s segments Android, Blackberry RTSP Darwin Server SDP file #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
  26. 26. Stream 1 Stream 2 Stream 3 Stream 4 Stream 5 Stream 6 Stream 7 Video Transport Streams Stream 8 Stream 1 Source Stream 2 Stream 3 Stream 1 Stream 4 Fragmenter/ Stream 5 Stream 2 Encoding Stream 6 Stream 3 Stream 7 Encapsulator Stream 4 Stream 8 Stream 5 Stream 6 Stream 7 Stream 8 Stream 3 Stream 4 Stream 5 Stream 6 Stream 7 Stream 8 Stream 1 1280x720 3000 Kbps Stream 2 960x540 2400 Kbps Stream 1 Stream 3 848x480 1800 Kbps Stream 4 848x480 1200 Kbps Stream 5 702x400 800 Kbps MPEG2 TS Stream 6 512x288 500 Kbps Archive Stream 7 400x224 200 Kbps Stream 8 400x224 110 Kbps #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
  27. 27. Video Application Network (VoD Library, Live Encoder, Streaming Clients, EPG, Portal) Content Streamer Content Acquirer Service Router CDS Manager IP Network (Core, Aggregation, Access, Wireline, WiFi, 3G, 4G) Content Streamer Content Acquirer Service Router CDS Manager • VoD Streaming • Ingest to Hierarchical CDN • Content Request Routing • Centralized Element Mgmt • Live Streaming • VoD Library Ingest • Global Load Balancing • WebGUI and HTTP API’s • Concurrent Multi-Protocol • Live Streams Ingest • HTTP, RTMP, RTSP, DNS • VoD Delivery Service Mgt • Stream HTTP, RTSP, RTMP • VoD Prepositioning • Content and Load Aware • Live Delivery Service Mgt • HTTP Download & PDL • Vod Dynamic Cache-Fill • Subscriber & Network Aware • System Monitoring • High Performance • Live Dynamic Stream Split • Integrates with BGP, OSPF • Capacity Monitoring • Detailed Reporting • HTTP, FTP, CIFS, RTSP • AAA Server Integration #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
  28. 28. Published Programming Content Internet Content Acquires Content in Multiple Formats from Multiple Sources, Live and On- Demand Centralized Ingest and Content Library / Acquirer Arrays Storage Independent Scalability of Content Delivery Functions – Adapts to Any Caching Nodes Network Topology Caching Nodes Massively Scalable Service Very Low Latency Content Router Caching Layer Propagation for On-Demand and (CDN) Real-Time applications Streamer Highly Arrays optimized Guarantees non-stop Service Edge Availability through Advanced Streaming Resiliency Features Intelligent Service Routing for Global Network Routing and Service Extensions Entertainment Services Entertainment Services On-Net Off-Net #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
  29. 29. • In-browser players in Flash & Silverlight Trick play controls, playlist carousel, multi- resolution (std, full, widescreen) Social / Viral – email a friend, embed code for bloggers, post to social networks (MySpace, Facebook, etc.) Video playback, ad insertion & metering DRM support • Catalog & channel browser widgets for embedding • Download app provides offline experience • Full SDK for customization #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
  30. 30. • Service providers expand on- demand/linear solution to unmanaged devices• iOS & Android based tablets• Digital Media: TV Shows/Seasons, Movies/vDVDs, Music, Apps etc.• Linear, On-Demand, “My Digital Locker”• State/history/ personalization in the cloud “iPad Companion App” enhances collaboration between STB/Gateway and 3rd Party devices• Enhanced social networking integration• Full SDK to allow for both light & deep customization #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
  31. 31. • Service providers expand on- demand/linear solution to unmanaged devices• Digital Media: TV Shows/Seasons, Movies/vDVDs, Music, Apps etc.• Linear, On-Demand, “My Digital Locker”• State/history/ personalization in the cloud “iPad Companion App” enhances collaboration between STB/Gateway and 3rd Party devices• Enhanced social networking integration• Full SDK to allow for both light & Android deep customization iOS #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Windows Phone 7 Cisco Confidential 31
  32. 32. Provider systems Videoscape Enabled Services Subscriber Live / Linear On-Demand Cloud DVR Billing Mgmt Cross Screen Companion … … Videoscape Home TV Schedules EPG/Catalog Media Suite Legacy RF STB Unified CMS Store Front Legacy Entitlement IPTV STB Unmanaged VOD Publisher Virtual STB Content Distribution (Cloud UI) Media Videoscape GW IP STB Edge Cable, Workflow Control Routing & xDSL, Caching Connected Service / Proximity Routing FTTH, 4G TV, PC & Media Acquisition Tier Managed VOD Tablet CDN Tier Soft Client AS Series CDN Tier IP Video (Data Center) (Core / Aggr OTA/Sat/Network Media Compression Routing) CDS Processors Linear TV Streamer On the Go Cisco Virtual Transcode Origin Notebook & Manager Services Tablet CDS Content 3G/4G Acquirer CDS Cache ASR9K & WiFi Soft Client Encapsulator / ABR Packager (Video Unknown Service Smartphone/ ASR5K Module) Tablet Mobile Content Mobile Soft Client Adaptation Engine Video GW Advanced Reporting Recommen Social Advertising & Analytics dations Networks Conductor Session Connection Device Client Alert Manager Manager Manager Manager Frameworks #CNSF2011 End to End System Management© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32
  33. 33. #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33
  34. 34. #CNSF2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34
  35. 35. Thank you. #CNSF2011

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