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How to build your Non-Exec Portfolio
Programme purpose & strategy:
To maximise participants’ potential,
by reframing their view of
themselves
2
Programme deliverables:
• A plan and tools to decide on personal
purpose, strategy and behaviours in
the context of building a Non-Exec
Portfolio over the next three years
The Institute of Directors,
Multiple Dates
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Programme Strand 1
Preparation for the Programme:
Purpose: to ensure that the needs of
each participant are clear in advance
and no time is wasted on the day
3
Advance actions:
• 1-1 calls or video calls with each participant
• Sharing, to the extent approved, of participants’
details
• Preparatory homework and stimulus material
(sic)
Preparation before calling
the session to order…
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Programme Strand 1
Welcome, ice-breaker, rules 0900-
100:
Purpose: to get the Programme off
to a good start
4
Steps
• Welcome
• Each Participant comes prepared to speak
for three minutes on themselves: 1.The
past 2.The future 3. An interesting fact
• Housekeeping incl. Chatham House Rules
A good start to the day…
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Programme Strand 2
Theory,Tools & Plan 1000-1100: Personal purpose
5
Steps
• Theory:What is purpose and why
does it matter to building a Non-Exec
Portfolio?
• Tools: How to decide on your new
purpose and to articulate it to target
Boards
• Plan: How to build this into your Non-
Exec Portfolio Business Plan
Agreement
on your personal purpose
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Programme Strand 2
Theory,Tools & Plan 1115-1215: Strategy
6
• Theory:What is strategy in the context of
building a Non-Exec Portfolio? Why does this
link to your formative years and your USP
which you can claim, honestly, for the first
time?
• Tools:What are your options and how to
decide on an appropriate Non-Exec Portfolio
strategy for you
• Plan: How to build strategy into your Non-
Exec Portfolio Business Plan
How to stand
out, using a stand
out strategy
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Programme Strand 2
Theory,Tools and Plan 1215-1300: Behaviours Part 1
7
• Theory:Generically, what behaviours
might you need to learn or change to
implement strategy to achieve your
purpose?
• Tools: How to you apply this theory to
yourself?
• Plan: How to build behaviours into
your Non-Exec Portfolio Business Plan
Behaviours are formed
in formative years
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Programme Strand 3
Practice 1400 - 1530: Behaviours Part 2 – a tool kit
8
An interactive session on specific behaviours and behavioural “small change’
• Marketing behaviours
• Demonstrating, rather than asserting, competence
• Sales (interview) behaviours
• How to become the least risky candidate
• Delivery behaviours
• How to keep your promise with the Board
• How “small change” works with these using Case Studies…
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Drafting your Non-Exec Portfolio Business Plan: 1545-1645
• Purpose
• Strategy
• Marketing Plan
– Segmentation
– Targeting
– Positioning
– Product
– Price
– Place
– Promotion
10
Your personal Purpose, Strategy and
Behaviour Plan – PSB Plan – forms the
foundation for your Non-Exec Portfolio
Business Plan
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Wrap up and next steps 1645-1700
Tick boxes?
11
You?:
• A personal purpose?
• A personal strategy?
• Behaviours and a plan to
execute that strategy?
Your Non-Exec Portfolio
Business:
• An organisational purpose?
• An organisational strategy?
• Behaviours and a plan to execute that
strategy?
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The 7 Principles ofThe Fenton Model™
1. People are not human resources, they are small, unique, career businesses
2. Organisations are coalitions of these small businesses, for increasingly brief periods
3. Organisations hire the least risky, not necessarily the best
4. Personal purpose and organisational purpose are inter-dependent
5. Mediated agreement on behaviours to achieve personal and organisational purpose is essential
6. Legislating for the breach of these behavioural agreements mitigates the risks
7. Changing ten actions or communications in every hundred is only 10% change - that’s small
change, but the sum is greater than the parts
14
“The Fenton Model works” RG
15. Ciaran Fenton Limited
145 - 157 St John’s Street, London, EC1V 4PW | t +44 (0) 207 754 0335 m 07966168874 f +44 (0) 871 4336145
website www.ciaranfenton.com | blog http://ciaranfenton.wordpress.com/ | twitter @ciaranfenton
