2. www.ciaranfenton.com
Background
The principles I use in my leadership programmes come from my own life and leadership experiences and from
working with, and advising, scores of business leaders and professionals over many years. My experiences are
unique, even if similar to yours. We are all 1/7 billion in terms of our uniqueness. If leaders focus on this
individuality, their own and others, they will have a greater chance of success and fulfilment.
If, as individuals, we make small changes in our behaviour we can do, and be more. Changing just ten actions
out of every hundred is 10% change. That’s small change and, in aggregate, small changes can transform us,
our careers and our organisations. I have developed a model – The Fenton Model™ – and leadership
programmes to reflect this view of the world in seven typical contexts to deliver the personal and organisational
fulfilment.
Ciarán Fenton, May 2016
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My Leadership Programmes
7 contexts
• First 100 Days
• Start-up
• Rapid growth
• Complex change
• Earn-Out
• Career cross-roads/job finding
• Portfolio career
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3 formats
• 1-1
• 1- few (up to 15)
• 1- many (up to 100+)
1 model
• Experience The Fenton Model™
• Apply it to the context
• Hands-on support in
implementation
4. www.ciaranfenton.com
7 Contexts
• Complex change How to reframe relationships: “He got a 10/10 from me” David Eveleigh, on leading and
restructuring BT Plc’s Global Services Legal function
• Rapid growth How to deliver “stretching targets”: “Ciaran had a big impact on the whole team, on how we
get to the heart of customer needs, work together and structuring the business” Alex Hamilton, on growing
Radiant Law
• Start-up How to exploit the assets of everyone on the team: “We quickly saw in excess of the 10% benefit
he quoted” Martin Hall, on launching ZEO
• Career cross-roads/job finding How to decide on your next role and secure it against the competition:
“He helped define my objectives and a strategy that led me to securing the role I wanted” Nigel Lambe on his
move from Grampian Country Foods to Capita Plc.
• First 100 Days How to exceed expectations: “His work on helping me with new relationships was key”
Simon Chipperfield, on his First 100 Days at Capita Plc.
• Portfolio career How to avoid the 7 Deadly Sins of Nascent NEDs “Ciaran and his Model made a
significant difference to my approach, and to building my NED portfolio” Greg Tufnell, NED
• Earn-Out How to reduce the risks and maximise the opportunities: “He helped me de-risk the earn-out
period, significantly” Karl Weaver, on selling D2D to Dentsu Aegis Network
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3 Formats…
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• 1-1: CEOs, CXOs, NEDs, General Counsel, HRDs on one-day or six month
programmes
• 1- few (<15): Leaders and their Boards or Teams on one-Day, off-site or six
month programmes . Off-sites are one-three day programmes in hotels and
conference centres in UK, Ireland and mainland Europe
• 1- many (up to 100+): speaking engagements; annual conferences ; keynotes
7. www.ciaranfenton.com
7 Benefits
1. Good advice: sometimes robust, but always presenting choices
2. Break-through insights: revealing under-exploited talent, exploiting innovative
thinking
3. Accelerated change: progress, not just activity
4. Conflict resolution: truth and reconciliation; clear contracting of behaviours;
legislating for the breach
5. Learn how to sell yourself or an idea: clarifying need, demonstrating rather
than asserting competence; closing the gap
6. Better relationship management: Managing and fixing reds, exploiting the
greens ; networking skills
7. Purposeful business and career planning: business, organisational,
sales/marketing plans; CVs and Biographies: I know how to write them
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The 7 Principles of The Fenton Model™
1. People are not human capital assets - they are unique career businesses built
from individual experiences; people, not organisations, own their own career
assets
2. Organisations are joint ventures of these career businesses, for brief periods
3. Organisations use interviews to hire the least risky, not necessarily the best
4. Personal purpose, strategy and behaviour – which are linked to formative years
- and organisational purpose, strategy and behaviour are inter-dependent
5. Mediated agreement on behavioural change to achieve personal and
organisational purpose is a powerful way to overcome behavioural liabilities
within boards and teams
6. Legislating for the breach of behaviour agreements mitigates the risks of failure
and maximises the chances of success
7. Changing ten actions at work in every hundred is only 10% change - that’s small
change; people can change, if they are shown how
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The Fenton Model™: Component 1
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D.O.B. R.I.P.
Reactive decisions Proactive re-decision and
small changes in
behaviour
18/21
NOW
CV/Resumé
i.e. your
official CV
The solutions for your future depend on small changes in behaviour. What
changes do you need to make ?
Your Timeline
Next three years?
Your “real" CV;
the story
behind your
story
Formative years
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The Fenton Model™: Component 2
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How will
your CV,
PR, & EI
change
over the
next
three
years, if
at all?
Your career equity
NOW
+ 3
years
Key:
Reputation (PR)
Experience & Skills (CV)
Emotional Intelligence (EI)
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The Fenton Model™: Component 3
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Purpose, Strategy & Behaviour – PSB
Inter-
dependent
Personal PSB Plan
• Purpose,
• Strategy
• Behaviour
Organisational PSB Plan
• Link with Personal PSB
• Org Purpose
• Org Strategy
• Org Behaviours
• Market Need
• The Opportunity
• Marketing Plan (4Ps)
• Operations Plan (TOM)
• People Plan
• Finance Plan
• SWOT
• Mitigation
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The Fenton Model™: Component 4
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Your Intangible Balance Sheet and P&L Account
Assets
A: Latent skill, competence,
passion
B: Brilliant at?
C: Domain knowledge
Liabilities
D: Outstanding behavioural
weakness at work
E: Contextual
F: Contextual
A comes
from D Soft revenue
A: With whom?
B: Doing what?
C: In what context?
Soft costs
D:Culture
E: Stress
F: Travel
Surplus/Deficit?
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The Fenton Model™: Component 6
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Your Relationship Grid - Changing reds and reframing greens
Relationship Vision of
Success
Vision of Failure Status: Red,
Green, Amber
100, 300, 1000
Days
You
My family
My boss
Peer #1
Peer #2
Report #1
Report #2
Client #1
Client #2
Are you in
“Red” with
yourself?
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The Fenton Model™: Component 7
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Your career options/strategy
1. Stay where you are and make it better
2. Start-up
3. Join a start-up
4. Join a growth business
5. Join a mature business
6. The Zambezi Option (Downshift)
7. Exploit unexploited assets (e.g. Family)
…a bottle of champagne, if you come up with an 8th.
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Approach
I focus on Purpose, Strategy and Behaviours (PSB) in all my programmes.
They are designed afresh for each new client to address their specific challenges.
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Leaders need:
• A personal purpose
• A personal strategy
• Behaviour plans to execute that strategy
Organisations need:
• An organisational purpose
• An organisational strategy
• Behaviour plans to execute that strategy
“The PSB approach has given us a language we didn’t have before”
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Process
• Unpack, Review, Assess
– Telephone reference
interviews with third
parties; essay on personal
history
– “Away Day” 1-1 session to
work on the first draft of
the PSB Plans
– Review Skills and
Experience (CV);
Emotional Intelligence
(EI); Reputation (PR)
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• Write the Purpose, Strategy
and Behaviour (PSB) Plans
– Personal PSB Plan, and
for each senior team
member where
appropriate
– Organisational PSB Plan,
even if you are a sole
trader
– Alignment of Personal and
Organisation Plans
• Support their
implementation
– Plenary sessions
– 1-1s
– Facilitations and
mediations
18. www.ciaranfenton.com
Ciarán Fenton Leadership & Change Consultant
For more than a decade, Ciarán Fenton has helped CEOs and professionals improve their
leadership performance, working relationships and to accelerate business and behavioural
change. During his early career he held senior business leadership roles at Hachette, ITN,
Pearson, and The Guardian Media Group. He has worked with scores of individuals and
organisations including BT, HSBC, Capita, Radiant Law, and Unilever, using his tried and tested
model - The Fenton Model™ - an innovative approach to self-management that provides senior
leaders with the thinking and tools to achieve a step change in their own behaviour and that of
each member of their senior leadership team.
Ciarán is a mentor at London Business School, a Senior Adviser with the Blueprint for Better
Business charity and a regular speaker, writer and pamphleteer on leadership issues. Pamphlets
include The GC-CEO Relationship post Global Financial Crash: Flourish or Flounder and The 7 Deadly
Sins of Nascent NEDs. He is writing a book about behavioural change in the work context, entitled
Small Change expected to be published in 2017. He holds a business degree, B.Com (Hons.) from
The National University of Ireland, Cork and he lives in Brighton. He is married to writer Marian
Garvey and they have two children.
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[pron: kee-rawn]
19. Ciaran Fenton Limited
145 - 157 St John’s Street, London, EC1V 4PW | t +44 (0) 207 754 0335 m 07966168874 f +44 (0) 871 4336145
website www.ciaranfenton.com | blog http://ciaranfenton.wordpress.com/ | twitter @ciaranfenton
