Our SlideShare proposal for SXSW 2017!

1. #FansFirst: How Copa America Centenario
Turned Sports Digital On Its Head
Presented by
Christianne Harder (Copa America 2016 LOC), Justin Jewett (BKWLD), Billy Collins
(Punchkick Interactive), and Zach Henault (Copa America 2016 LOC)

2. THE OLDEST CONTINENTAL SOCCER TOURNAMENT
IN SOUTH AMERICA…HOSTED IN THE UNITED STATES?
16 TEAMS
10 CITIES
23 DAYS

3. FOR THE 100TH ANNIVERSARY OF THE COPA AMERICA CENTENARIO,
WE KNEW WE HAD TO PRESENT A TOURNAMENT UNLIKE ANY OTHER.
The biggest names in international soccer
NFL stadiums hosting games on prime time TV
Website and mobile app that looked like
nothing in the sports digital space
Text

4. OUR MANTRAS
1
Put the fan
experience first
2
Give them enough
information to be
dangerous

5. THE RESULT
• 3 million social followers with a consistent
5+% engagement rate
• 1 million app downloads in less than a month
• 200+k daily active users to CA2016.com and
the app
• 50 million+ page views
And that doesn’t account for all of the
special features we included on web, mobile,
and social…

6. COPA AMERICA CENTENARIO
DIGITAL WANTS TO IMPART…
Why you should make
the fan the #1 driver
of the digital strategy.

7. How you make investing in a
mobile app valuable, when
mobile focused websites could
accomplish the same goal.

8. How you maintain interest in
the entire tournament after the
Group Round, when half the
teams have been eliminated,
and their fans no longer have
skin in the game.

9. How you stand out from all the
other powerful voices that are
talking about your tournament
(broadcasters, teams, fans).

10. TEAM WORK MAKES THE DREAM WORK
WEBSITE: MOBILE APP: SOCIAL: VISUALS:

11. CREATE A UNIQUE SUITE
OF DIGITAL OFFERINGS

12. ONCE IN A LIFETIME SPORTING EVENTS DESERVE
ONCE IN A LIFETIME DIGITAL EXPERIENCE

13. SEE YOU AT SXSW IN 2017!
#FansFirst