Games and booming Latin American market
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Presentation from my speech at Quo-Vadis 2014 Berlin
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Games and booming Latin American market
- 1. QUALITYQUALITYQUALITYQUALITY PERFORMANCE MARKETINGPERFORMANCE MARKETINGPERFORMANCE MARKETINGPERFORMANCE MARKETING FORFORFORFOR GAMESGAMESGAMESGAMES & GAMES AND THE BOOMING LATIN AMERICAN MARKET What you need to know to monetize and retain gamers
- 2. OUR FIRST FAMILY COMPUTER LOOKED LIKE THIS (1994)… GAMES AND THE BOOMING LATIN AMERICA MARKET
- 3. AND THAT´S HOW THE NEW GENERATION LOOKS LIKE GAMES AND THE BOOMING LATIN AMERICA MARKET
- 4. WE LOVE TO SURF..... TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USER ON THE INTERNET GAMES AND THE BOOMING LATIN AMERICA MARKET
- 5. WE ARE BECOMMING MOBILE MOBILE PENETRATION BY COUNTRY GAMES AND THE BOOMING LATIN AMERICA MARKET
- 6. WE HAVE THE YOUNGEST PEOPLE THE NEXT GENERATION OF LATIN AMERICAN DIGITAL CONSUMERS PRESENTS A HUGE OPPORTUNITY FOR BRANDS A VERY YOUNG AUDIENCE. AGE AND GENDER DIVIDE | BRAZILIAN GAMERS GAMES AND THE BOOMING LATIN AMERICA MARKET
- 7. AND WE ALSO LOVE SOCIAL MEDIA TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS GAMES AND THE BOOMING LATIN AMERICA MARKET
- 8. WE ARE THE FUTURE MARKET FOR GAMES POPULATION VS. GAMERS 2013 GAMES AND THE BOOMING LATIN AMERICA MARKET
- 9. 40 COUNTRIES WITH DIFFERENT CULTURES, THEY ARE NOT THE SAME …CHOOSE ONE TO START WITH. GAMES AND THE BOOMING LATIN AMERICA MARKET
- 10. BRAZIL – THE BIG PICTURE BRAZILIAN GAMES MARKET 2013 | PER SEGMENT GAMES AND THE BOOMING LATIN AMERICA MARKET
- 11. BRAZILIANS ALREADY PLAY MORE CASUAL THAN GERMANS FREQUENCY OF PLAYING SOCIAL GAMES BRAZILIAN VS. GERMAN GAMERS 36% OF BRAZILIANS PLAY SOCIAL GAMES AT LEAST ONCE A WEEK, COMPARED TO 19% OF GERMANS GAMES AND THE BOOMING LATIN AMERICA MARKET
- 12. BUT IF ALL THIS MARKET IS THERE WHAT DO I NEED TO DO IN ODER TO ACQUIRE AND MONETIZE GAMERS ??? GO LOCAL !!!!! BE CREATIVE !!!! GAMES AND THE BOOMING LATIN AMERICA MARKET
- 13. 1 –THE BASICS: LANGUAGE AND PAYMENT GAMES AND THE BOOMING LATIN AMERICA MARKET
- 14. 2- UNDERSTAND THE COMMUNITY GET CLOSER TO THE GAMER GAMES AND THE BOOMING LATIN AMERICA MARKET
- 15. 3 - USE THE ADVANTAGE OF AN EXTREME SOCIAL COMMUNITY POPULARITY OF SOCIAL NETWORKS ALMOST ALL BRAZILIAN ONLINE POPULATION ACTIVELY USES FACEBOOK AND 40% USES TWITTER GAMES AND THE BOOMING LATIN AMERICA MARKET
- 16. 4- BE CREATIVE FIND NEW WAYS TO MONETIZE YOUR GAME WHILE THE ARPU OF THE REGION ARE NOT THAT HIGH GAMES AND THE BOOMING LATIN AMERICA MARKET
- 17. WRAPING UP There is an exciting and new potential market in LATAM But the challenges of the region are different than the ones from developed countries Understand your market and get creative on how approach to retain and study new ways to monetize GAMES AND THE BOOMING LATIN AMERICA MARKET
- 18. THANK YOU! AND QUESTIONS ? GAMES AND THE BOOMING LATIN AMERICA MARKET
- 19. QUALITY PERFORMANCE MARKETING FOR GAMES CONTACT US: michelle.pereira@crobo.com +49 (0) 30 208 9841-148 emma@newzoo.com +31 (0) 20 663 5816