STC ASSOCIATES MAKING CENTSOF SOCIAL MEDIA(OR, YOU DON’T KNOW WHAT THE HELL YOU’RE TALKING  ABOUT. BUT THAT’S OKAY. NO ONE...
MAKING CENTS OF SOCIAL MEDIA VIDEO KILLEDTHE RADIO STAR       SPECIALIZING IN GLOBAL BRAND ENGAGEMENT  210 FIFTH AVENUE NE...
MAKING CENTS OF SOCIAL MEDIAVIDEO KILLED THE  RADIO STAR        SPECIALIZING IN GLOBAL BRAND ENGAGEMENT   210 FIFTH AVENUE...
MAKING CENTS OF SOCIAL MEDIA VIDEO MADE THERADIO STAR BIGGER        SPECIALIZING IN GLOBAL BRAND ENGAGEMENT   210 FIFTH AV...
MAKING CENTS OF SOCIAL MEDIA     WHY?     SPECIALIZING IN GLOBAL BRAND ENGAGEMENT210 FIFTH AVENUE NEW YORK NY 10010 / 1.21...
MAKING CENTS OF SOCIAL MEDIA I’LL TELLYOU WHY.      SPECIALIZING IN GLOABL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 1...
MAKING CENTS OF SOCIAL MEDIACONTENT IS KEY CONTENT IS WHAT THE USER WANTS TO FIND,      NOT THE OTHER WAY AROUND.         ...
MAKING CENTS OF SOCIAL MEDIA   Ad Copy Team                                     End User“Best-in-class towing             ...
MAKING CENTS OF SOCIAL MEDIA     GOING BEYONDTHE HEADLINE       SPECIALIZING IN GLOBAL BRAND ENGAGEMENT  210 FIFTH AVENUE ...
MAKING CENTS OF SOCIAL MEDIA  CONTENT HIERARCHY  ANALYZING SEARCH WORDS  KEY WORDS+ ANALYZINE INTENT BETTER USER EXPERIENC...
MAKING CENTS OF SOCIAL MEDIA“B2B CAN’T DOSOCIAL MEDIA”          SPECIALIZING IN BRAND ENGAGEMENT  210 FIFTH AVENUE NEW YOR...
MAKING CENTS OF SOCIAL MEDIA             B2B IS            BULLSHIT   BUSINESS-TO-REAL HUMAN BEINGS;JUST GIVE THE PEOPLE T...
MAKING CENTS OF SOCIAL MEDIA  SOCIALMEDIA—ASWE KNOW IT—DIED        SPECIALIZING IN GLOBAL BRAND ENGAGEMENT   210 FIFTH AVE...
MAKING CENTS OF SOCIAL MEDIAOMG I HAVE 13,000TWITTER FOLLOWRS             #DOUCHEBAG        SPECIALIZING IN GLOBAL BRAND E...
MAKING CENTS OF SOCIAL MEDIATWEETS, LIKES, AND VIEWS ARE A JOKE    THEY SHOW IMPRESSIONS,        NOT ENGAGEMENT.  YOU’RE M...
MAKING CENTS OF SOCIAL MEDIA(   COMMUNITY    INTERACTION                + NEW USERS       )                               ...
MAKING CENTS OF SOCIAL MEDIA DIFFERENT RECIPESBUILD DIFFERENT FORMULAS FOR MEASURING   DIFFERENT METRICS UPON SPECIFIC KPI...
MAKING CENTS OF SOCIAL MEDIA2010 GLOBAL MARKETING SPEND  $25B$25B                                                 Traditio...
MAKING CENTS OF SOCIAL MEDIAMOVE THAT $450B INTO DIGITALAND CUT YOURSELFA PIECE OF THAT PIE          SPECIALIZING IN GLOBA...
MAKING CENTS OF SOCIAL MEDIAA SHOT INTHE DARK     SPECIALIZING IN GLOBAL BRAND ENGAGEMENT210 FIFTH AVENUE NEW YORK NY 1001...
MAKING CENTS OF SOCIAL MEDIA   MEASURE BRAND    PERFORMANCEONLINE STORES ARE 10X MORE LIKELY TO MAKE A SALE      51% OF FO...
MAKING CENTS OF SOCIAL MEDIAGET THE CAMPAIGN     ON THE  FRONT DOOR BANNER ADS ARE WORTHLESS    EMAILERS ARE DEAD         ...
MAKING CENTS OF SOCIAL MEDIA FOCUS ON THECONVERSION RATE MICRO-TARGETING COOKIE POOLS      (I.E., iOS vs. ANDROID)  BUY SQ...
MAKING CENTS OF SOCIAL MEDIAPOST AND PRAYGOOD THINGS COME TO THOSE WHO  MAKE GOOD THINGS HAPPEN.YOU CANNOT JUST POST AND H...
MAKING CENTS OF SOCIAL MEDIANUTS AND BOLTS SOCIAL MEDIA STRATEGY        SPECIALIZING IN GLOBAL BRAND ENGAGEMENT   210 FIFT...
MAKING CENTS OF SOCIAL MEDIAREASONS PEOPLEUSE SOCIAL MEDIA            1. ELICIT JOY         2. CONNECTIONS         3. EXPL...
MAKING CENTS OF SOCIAL MEDIA     SOCIAL MEDIA       STRATEGY          1. DEFINE PROGRAM2. ISOLATE AND MEASURE (BASELINE vs...
MAKING CENTS OF SOCIAL MEDIASM PLATFORM                      INTERACTION                LISTENING PLATFORM  WEBSITE       ...
STC Associates - Social Media Presentation
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STC Associates - Social Media Presentation

  1. 1. STC ASSOCIATES MAKING CENTSOF SOCIAL MEDIA(OR, YOU DON’T KNOW WHAT THE HELL YOU’RE TALKING ABOUT. BUT THAT’S OKAY. NO ONE ELSE DOES EITHER.) SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  2. 2. MAKING CENTS OF SOCIAL MEDIA VIDEO KILLEDTHE RADIO STAR SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  3. 3. MAKING CENTS OF SOCIAL MEDIAVIDEO KILLED THE RADIO STAR SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  4. 4. MAKING CENTS OF SOCIAL MEDIA VIDEO MADE THERADIO STAR BIGGER SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  5. 5. MAKING CENTS OF SOCIAL MEDIA WHY? SPECIALIZING IN GLOBAL BRAND ENGAGEMENT210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  6. 6. MAKING CENTS OF SOCIAL MEDIA I’LL TELLYOU WHY. SPECIALIZING IN GLOABL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  7. 7. MAKING CENTS OF SOCIAL MEDIACONTENT IS KEY CONTENT IS WHAT THE USER WANTS TO FIND, NOT THE OTHER WAY AROUND. SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  8. 8. MAKING CENTS OF SOCIAL MEDIA Ad Copy Team End User“Best-in-class towing “Truck that getscapacity with ample good gas mileage” fuel economy” SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  9. 9. MAKING CENTS OF SOCIAL MEDIA GOING BEYONDTHE HEADLINE SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  10. 10. MAKING CENTS OF SOCIAL MEDIA CONTENT HIERARCHY ANALYZING SEARCH WORDS KEY WORDS+ ANALYZINE INTENT BETTER USER EXPERIENCE (TA-DA! YOU ARE NOW RELEVANT) SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  11. 11. MAKING CENTS OF SOCIAL MEDIA“B2B CAN’T DOSOCIAL MEDIA” SPECIALIZING IN BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  12. 12. MAKING CENTS OF SOCIAL MEDIA B2B IS BULLSHIT BUSINESS-TO-REAL HUMAN BEINGS;JUST GIVE THE PEOPLE THE ANSWERS THEYWANT IN A CONTEXTUALLY RELEVANT WAY. SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  13. 13. MAKING CENTS OF SOCIAL MEDIA SOCIALMEDIA—ASWE KNOW IT—DIED SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  14. 14. MAKING CENTS OF SOCIAL MEDIAOMG I HAVE 13,000TWITTER FOLLOWRS #DOUCHEBAG SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  15. 15. MAKING CENTS OF SOCIAL MEDIATWEETS, LIKES, AND VIEWS ARE A JOKE THEY SHOW IMPRESSIONS, NOT ENGAGEMENT. YOU’RE MARKETING TO ZOMBIES. SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  16. 16. MAKING CENTS OF SOCIAL MEDIA( COMMUNITY INTERACTION + NEW USERS ) V E BA SE LI NE ABO SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  17. 17. MAKING CENTS OF SOCIAL MEDIA DIFFERENT RECIPESBUILD DIFFERENT FORMULAS FOR MEASURING DIFFERENT METRICS UPON SPECIFIC KPI BRAND MINDSHARE BOOST SALES INTERACTION SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  18. 18. MAKING CENTS OF SOCIAL MEDIA2010 GLOBAL MARKETING SPEND $25B$25B Traditional marketing spend Digital search $450B Email, web, and digital SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  19. 19. MAKING CENTS OF SOCIAL MEDIAMOVE THAT $450B INTO DIGITALAND CUT YOURSELFA PIECE OF THAT PIE SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  20. 20. MAKING CENTS OF SOCIAL MEDIAA SHOT INTHE DARK SPECIALIZING IN GLOBAL BRAND ENGAGEMENT210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  21. 21. MAKING CENTS OF SOCIAL MEDIA MEASURE BRAND PERFORMANCEONLINE STORES ARE 10X MORE LIKELY TO MAKE A SALE 51% OF FOLLOWERS ARE LIKELY TO BUY 74% OF FOLLOWERS ARE LIKELY TO RECOMMEND SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  22. 22. MAKING CENTS OF SOCIAL MEDIAGET THE CAMPAIGN ON THE FRONT DOOR BANNER ADS ARE WORTHLESS EMAILERS ARE DEAD SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  23. 23. MAKING CENTS OF SOCIAL MEDIA FOCUS ON THECONVERSION RATE MICRO-TARGETING COOKIE POOLS (I.E., iOS vs. ANDROID) BUY SQL OR KPI POOLS RATHER THAN IMPRESSIONS SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  24. 24. MAKING CENTS OF SOCIAL MEDIAPOST AND PRAYGOOD THINGS COME TO THOSE WHO MAKE GOOD THINGS HAPPEN.YOU CANNOT JUST POST AND HOPE YOUR MESSAGE SPREADS. SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  25. 25. MAKING CENTS OF SOCIAL MEDIANUTS AND BOLTS SOCIAL MEDIA STRATEGY SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  26. 26. MAKING CENTS OF SOCIAL MEDIAREASONS PEOPLEUSE SOCIAL MEDIA 1. ELICIT JOY 2. CONNECTIONS 3. EXPLORATION 4. PRIDE 5. IMPACT SOCIETY SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  27. 27. MAKING CENTS OF SOCIAL MEDIA SOCIAL MEDIA STRATEGY 1. DEFINE PROGRAM2. ISOLATE AND MEASURE (BASELINE vs. UPLIFT)3. EVALUATE EFFECTIVENESS (BENCHMARKING)4. DETERMINE ATTRIBUTION (EXTERNAL EVENTS)5. ANALYZE KEY DRIVERS (TOPICS AND TRENDS) SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900
  28. 28. MAKING CENTS OF SOCIAL MEDIASM PLATFORM INTERACTION LISTENING PLATFORM WEBSITE MINDSHARE/ ANALYTICS AND BRAND GOALS RELEVANT CONTENTBOOST SALES SPECIALIZING IN GLOBAL BRAND ENGAGEMENT 210 FIFTH AVENUE NEW YORK NY 10010 / 1.212.725.1900

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