LinkedIn Marketing SolutionsMarketing Solutions
The global connected professional network200,000,000 million members…       Canada                                        ...
LinkedIn’s position in the Social Media landscapeProfessional context…                                    Personal        ...
LinkedIn commercial propositionThe social space...    Social Display            Social Media   API        Marketing Soluti...
LinkedIn social displayPoll ads….                                                                                 User is ...
LinkedIn social mediaSocial Media opportunities…        Build                  Attract        Amplify                Engag...
Build/Attract      Marketing Solutions
Engage/Amplify                                             :Sample period                                               : ...
Engage/Amplify - Cross-platform social feed reachDistribute your content across multiple platforms from just one update.  ...
Engage                     Complete ownership of right                           hand rail. Full moderation               ...
LinkedIn off platformAPI opportunities. What are they..?                                           Desktop Sites & Apps   ...
LinkedIn off platformAPI opportunities…     Objective     Connect meeting planners with the     doubletree brand.     Brin...
LinkedIn off platformAPI opportunities…     Objective     Engage Marketing & Communications     professionals with IBM con...
LinkedIn off platformAPI opportunities…                               Text Link                                           ...
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LinkedIn - Commercial Social Media Opportunities

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Overview of commercial social media opportunities across the LinkedIn platform.

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LinkedIn - Commercial Social Media Opportunities

  1. 1. LinkedIn Marketing SolutionsMarketing Solutions
  2. 2. The global connected professional network200,000,000 million members… Canada Europe 38M 7M Pacific Rim 25M US UK 11M 74M Middle East 5M Central & India Africa 18M South America 8M Australasia 20M 4M Marketing Solutions
  3. 3. LinkedIn’s position in the Social Media landscapeProfessional context… Personal Professional Public Marketing Solutions
  4. 4. LinkedIn commercial propositionThe social space... Social Display Social Media API Marketing Solutions
  5. 5. LinkedIn social displayPoll ads…. User is driven to poll landing page. Fully branded by client. User is encouraged to discuss there opinions on landing page (Ideally client will provide contact to facilitate conversation here. Great way to start the soft sales process).Member is targeted with pollcreative designed to encourageinteraction. After member engages with the poll their network is notified of engagement and viral engagements are driven. Marketing Solutions
  6. 6. LinkedIn social mediaSocial Media opportunities… Build Attract Amplify Engage Marketing Solutions
  7. 7. Build/Attract Marketing Solutions
  8. 8. Engage/Amplify :Sample period : Free update impressions served :Average engagement rate % :Cost of impressions if served across platform Marketing Solutions
  9. 9. Engage/Amplify - Cross-platform social feed reachDistribute your content across multiple platforms from just one update. Marketing Solutions
  10. 10. Engage Complete ownership of right hand rail. Full moderation privileges to spark debate and engage with members Customise the experience with additional units to feed in relevant content, eg: blogs, tweets, news, video, polls etc. Gain insights & feedback by listening to peer to peer discussions Marketing Solutions
  11. 11. LinkedIn off platformAPI opportunities. What are they..? Desktop Sites & Apps Profile Company Groups Newsfeed APIs LinkedIn Data Mobile Sites & Apps Marketing Solutions
  12. 12. LinkedIn off platformAPI opportunities… Objective Connect meeting planners with the doubletree brand. Bring Doubletree reps to life in a relevant and engaging way. Solution Dedicated microsite. Log in with LinkedIn and see your nearest doubletree facility alongside ability to reach out to your dedicated Doubletree rep. http://doubletree.w1.friend2friend.com/ Marketing Solutions
  13. 13. LinkedIn off platformAPI opportunities… Objective Engage Marketing & Communications professionals with IBM content. Create conversation Solution Content Hub Microsite that pools articles from 3 news partners & tailors content to match profile data. Tailoring content depending on the individual visiting the page. http://www.lesclesdelavaleur.fr/ Marketing Solutions
  14. 14. LinkedIn off platformAPI opportunities… Text Link 160x600 300x250 728x90 InMail Marketing Solutions

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