Setting up an automated way to capture leads is one of the most important things you can do for the online success of your business. And MailChimp is one of the most powerful list building tools currently available.
Join us for a step-by-step guide to creating a MailChimp mailing list for your business and a discussion around the various ways you can add and collect leads for your list.
5. IF YOU DO NOTHING ELSE…
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List-building cannot be overemphasized
Talk to your audience anytime (for free)
Understand your audience (ask questions)
Build your tribe
Biggest hindsight mistake (don’t make it)
The make-or-break
Get this right and everything else is just scale
(more traffic, more offers, partners, etc.)
11. SIGNUP FORMS
admin.mailchimp.com/lists
● General (separate page)
● Embedded (html snippets)
● Integrations (specific partner embeds)
● Pop-over or inline
● Above the fold
● Offer a fair trade (& over-deliver)
● Make a lasting first impression
12. CAMPAIGNS
admin.mailchimp.com/campaigns
● Use automated + broadcast
● Don’t look like spam (or act)
● Keep it simple (5th grade)
● Keep it short (~150 words)
● Think mobile (~40%)
● HTML + Plain Text
● Personalize it
● Always be testing (ABT)
● Always be improving (ABI)
20. RECAP
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Don’t miss opportunities
Make a “killer” first impression
Extend the interaction
Setup is easy
Message-to-audience match (segments)
Help them get where they want to go
Talk with friends (be friendly & upbeat)
Prove it, then automate it
23. COMING UP
Next Week:
● HOW-TO: Write Email Marketing Messages
That Get Opened & Read!
In 2 Weeks:
● HOW-TO: Craft a Compelling Sales
Message That Works Everywhere! (ads,
email, social media, direct mail, etc.)