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HOW-TO: Create a Mailing List (A Mailchimp Story)
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HOW-TO: Create a Mailing List (A Mailchimp Story)

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Setting up an automated way to capture leads is one of the most important things you can do for the online success of your business. And MailChimp is one of the most powerful list building tools …

Setting up an automated way to capture leads is one of the most important things you can do for the online success of your business. And MailChimp is one of the most powerful list building tools currently available.

Join us for a step-by-step guide to creating a MailChimp mailing list for your business and a discussion around the various ways you can add and collect leads for your list.


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  • 1. HOW-TO: Create an Automated Email System That Sells For You 24/7 +Chris Mohritz | chris@mohritz.co | #IdeaToOperations
  • 2. OUR JOURNEY ● ● ● ● ● The Importance The Players The Basics Demo Preview We’ll jump right in Feel free to ask about my background after session
  • 3. MY GOAL Everyone leaves today with a view into why lists are critical to your business, and concrete steps to create a list
  • 4. LIST IS JOB #1 Don’t Leave Leads on the Table
  • 5. IF YOU DO NOTHING ELSE… ● ● ● ● ● List-building cannot be overemphasized Talk to your audience anytime (for free) Understand your audience (ask questions) Build your tribe Biggest hindsight mistake (don’t make it) The make-or-break Get this right and everything else is just scale (more traffic, more offers, partners, etc.)
  • 6. CONSIDERATIONS campingforfoodies.com comidadelosdioses.com ● In-App vs. Service Provider ● Blacklists ● Autoresponders vs. RSS Mailers ● List Exports ● List Imports ● Broadcast Mailings
  • 7. THE OPTIONS Focus on Autoresponders
  • 8. PLENTY OF PLAYERS ● ● ● ● ● ● ● ● ● MailChimp.com * Aweber.com ConstantContact.com GetResponse.com VerticalResponse.com InfusionSoft.com Salesforce.com (CRM) HubSpot.com Custom
  • 9. THE BASICS Terminology & Stuff
  • 10. LISTS admin.mailchimp.com/lists ● Can have one or multiple ● Can segment each list (sending) ● Can include groups (subscribing) ● Single or double optin
  • 11. SIGNUP FORMS admin.mailchimp.com/lists ● General (separate page) ● Embedded (html snippets) ● Integrations (specific partner embeds) ● Pop-over or inline ● Above the fold ● Offer a fair trade (& over-deliver) ● Make a lasting first impression
  • 12. CAMPAIGNS admin.mailchimp.com/campaigns ● Use automated + broadcast ● Don’t look like spam (or act) ● Keep it simple (5th grade) ● Keep it short (~150 words) ● Think mobile (~40%) ● HTML + Plain Text ● Personalize it ● Always be testing (ABT) ● Always be improving (ABI)
  • 13. DEMO Easy as Pie
  • 14. SETUP & INSTALL ● ● ● ● mailchimp.com Wordpress Blogger Magento
  • 15. THINK LIKE A SHERPA Creating Content That Gets Read
  • 16. THE CONTENT ● Optin Offer (“free report”, etc.) ● Autoresponder series ● Sales messages
  • 17. YOUR AUDIENCE HAS A GOAL
  • 18. HOW MOST PEOPLE FEEL
  • 19. GIVE THEM ACHIEVABLE CHUNKS
  • 20. RECAP ● ● ● ● ● ● ● ● Don’t miss opportunities Make a “killer” first impression Extend the interaction Setup is easy Message-to-audience match (segments) Help them get where they want to go Talk with friends (be friendly & upbeat) Prove it, then automate it
  • 21. GOAL CHECK ● List building is critical? ● Ready set it up?
  • 22. The Mobile Minute holhocollection.com gizmag.com/holho-smarphone-3dprojector/28645/pictures#1 gizmag.com/holho-smarphone-3dprojector/28645/pictures#8
  • 23. COMING UP Next Week: ● HOW-TO: Write Email Marketing Messages That Get Opened & Read! In 2 Weeks: ● HOW-TO: Craft a Compelling Sales Message That Works Everywhere! (ads, email, social media, direct mail, etc.)
  • 24. Questions? Feedback? chris@mohritz.co