The real estate market is extremely competitive and to be successful in it, you must learn how to generate laser targeted leads that you can convert into buyers. This article give you 7 of the most powerful secrets to skyrocket your inbound real estate buyer leads.

1. 7 Powerful Secrets Skyrocket Your Real Estate Buyer Leads
1. Conversion Optimize Your Website/ Landing Pages
Many people think that to generate more leads, that they need to drive more traffic to their
website which is partially true, however before spending money to drive targeted traffic to your
website, you should first ask yourself the question….how can I convert more of my existing
inbound website traffic into leads and sales? This is what is known as conversion optimization.
While conversion optimization can truly take time and money driving traffic to test and optimize
your landing pages converting at peak efficiency, it is by far the most important thing you can
do, because otherwise you would be wasting your money on marketing and advertising if there
were things you could change on your landing pages to make them convert 20% better.

2. A/B Test Your Landing Pages
A/B testing your landing pages is a surefire way to narrow down/ optimize your page using the
process of elimination. The diagram below shows how this works. You basically create multiple
versions of your landing pages with different headlines, colors, and layout combinations. You
then drive an equal amount of traffic from the same traffic source to the multiple landing pages
to see which one is the winner. You then take the winner, and you can either use it, or continue
to make more variation of the winner to split test again to make it convert even better.
Install An MLS Search Form On Your Website
A guaranteed proven way to generate more real esatet buyer leads is to install an MLS search
form on your website so visitors can easily and quickly search for a home. Once they do a
search, you get a notification informing you that a new lead was added to your database. You
can then followup with that prospect and see if there is anything you can do to help them.

3. 2. Use Video Marketing To Generate Real Estate Leads
Plaforms like youtube and vimeo are a goldmine of free traffic and high quality buyer leads.
People nowdays have a short attention span and sometimes they would rather watch a video
that read an article when it comes to finding what they are looking for online. Youtube gives you
massive leverage because it is free, and if you choose the right keywords, you can easily rank
on the first page overnight which can get you a tons of traffic which converts into phone calls,
contact form submissions and ultimately buyers. Additionally, video converts higher than many
other forms of advertising because of its audible and visual stimulation.

4. 3. Email Marketing Averages 4,425% ROI
Email marketing without a doubt yields one of the highest ROI’s compared to other marketing
channels. The main reason for this, is once you get subscribers on your email list, you can
continue to advertise to them until they convert into a client. ​Research has shown that people
are 80% more likely to make a buying decision after being exposed to your brand 5­12
times.​ Email marketing is perfect for this because you can send them value packed newsletters
adding to your credibility, value, and it helps build rapport, and trust with your prospects which
we all know highly contributes to sales conversions.
Sending your prospects links to your most recent blog posts, how to videos, etc can gain you a
ton of credibility and position you as the expert in the eyes of your prospects. Additionally, it give
you the opportunity to give them additional incentives to meet with you about discussing the
home they are looking for, and it’s perfect for when you want to notify your leads of a new open
house that is taking place. As you can see, email marketing really gives you the ability to nurture
your leads to convert as many of them as possible into clients.

5. 4. Make Your Website More Socially Shareable
Social media is even more powerful than every before. Not only do social shares directly
increase the traffic to your website from click thrus, but it also influences your Google ranking.
Google now puts lots of emphasis on social signals when it comes to organic SEO rankings.
They know that when people share your content on social media, and it gets reshares over and
over, that it must be popular, therefore people like it. So you can see how making your blog
posts, videos, and other content on your website more shareable by adding social share buttons
to all the main pages of your website as well as individual blog posts.
In addition to making your site more shareable, when you create new content like videos, you
should also give users a call to action to follow you on social media because when they
subscribe to you on social media, they will see more of your content in the future.

6. 5. Blog Frequently About Real Estate Topics
Creating how to articles, and useful information related to topics that your potential buyers
search for prior to purchasing a home is a very effective way to generate traffic and lead to your
website. There are 2 different ways to blog, and I recommend you use both. The first way is to
blog on your own website. This is good because it provides your potential prospects with value,
and it adds to your credibility by showing that you are an expert in real estate. You will generate
some traffic and leads with those types of blog post depending on your current google rank, and
social media following.
The 2nd method is called guest blogging which involves blogging on other more well
established blogs that already have massive readerships, and social media followings. This can
be tricky finding someone who accept guest blogs posts, however I have the perfect alternative
for you that has worked wonders for generating leads and sales for my real estate clients, and
it’s called​ ​Active Rain​. This is a high traffic blogging platform specifically for real estate agents
looking to generate more leads. It has a great alexa ranking, and the posts you make on active
rain can get a tons of traffic because it already has a huge following.

7. 6. Take Advantage Of Remarketing Pixels
If you are a realtor, im sure you are no stranger to using Google adwords for generating search
traffic to your website. What you may not be aware of is the fact that google offers a solution
called “remarketing” also known as “retargeting”, that allows you continue to advertise to visitors
who visited your site and left. Im sure you have experienced the buyer side of this advertising
method one day when you did a search for something on google, and noticed you saw ads
banner ads directly related to that search when you went on facebook, youtube, and other
various websites.
The way it works is, a tracking pixel is installed in their browser when they visit your site, then it
displays dynamic banner ads to them on other sites they visit. The results are much higher lead
to sales conversion ratios, directly increasing your ROI. As mentioned above in the email
marketing section I covered, people are 80% more likely to make a buying decision after the 5th
to 12th exposure.

8. 7. Utilize SEO strategies To Get Organic Search Traffic
Organic SEO search traffic from Google is by far one of the most powerful and targeted
solutions to generating high quality qualified real estate buyer leads because the leads
generated are real time internet users searching for terms like “Tampa Florida Real Estate
Agent”, or “homes for sale in Mufreesboro Tennessee”. When you combine this with a high
converting landing page, capture leads, make your content shareable and utilize remarketing,
you gain massive leverage and have plenty of scalability in your business, marketing budget,
and ultimately your profits.
SEO is a combination of “on page” optimization (implementing target keywords into text, image
alt tags, meta tags, etc with 2­4% keyword density, making sure site is mobile friendly, speed
optimized, socially shareable….etc, and offpage optimization (backlinks from relevant content
such as blog posts, videos, infographics, local directory submissions, forum backlinks, social
media profile links, social signals such as share, tweets, likes, comments, reblogs, repins,
Google+1’s, etc). This can take some time to rank because you must earn your spot on Google
for keywords with great SEO rich content that is relevant, popular, and shareable, but unlike
paid traffic like google adwords, you get free traffic from google’s search engine so you don’t
have to pay for each click, you only pay for the time and money you put into building up your
ranking.

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http://chrismitchellmarketing.com