Online Express Quarterly Customer Webinar - Oct 20144. © 2014 Blackbaud
01 OVERVIEW
Simple Online Fundraising
• Design and Embed Forms
• Single / Recurring Gifts
• Corporate / Anonymous Gifts
• Honor / Memorial Gifts
• Self Service Support
• The Raiser’s Edge Integration
Smart Email Marketing
• Email Templates
• “Drag and Drop” Editing
• Dynamic List
Management
• Desktop/Mobile Friendly
• Collect email addresses
• The Raiser’s Edge
Integration
Modern Membership
• Purchase Memberships
• Gift of Membership
• Additional Donations
• Single Step Form
• Desktop/Mobile Friendly
• The Raiser’s Edge Integration
Integrated Event Registrations
• Single Event Registrations
• Free Event Registrations
• Anonymous Registrations
• Participant Attributes
• Additional Donations
• The Raiser’s Edge Integration
5. © 2014 Blackbaud THIS MATERIAL IS STRICTLY
01 ONLINE EXPRESS
ROADMAP
DONATIONS
Single Gifts
Recurring Gifts
Tribute Gifts
Anonymous Gifts
Corporate Gifts
Pledge Gifts
Split Gifts
UK Gift Aid
Support
Form Flexibility
Form Design
Confirmation
Screen
Confirmation
Email
CMS Friendly
Email Templates
Email Styling
Image Resizing
Layout Flexibility
Merge Fields
Donation
Tracking
Event Tracking
HTML Coding
Test Emails
Email Preview
List
Deduplication
List Refresh
Desktop Friendly
Mobile Friendly
EMAIL EVENTS
Single Events
Multiple Events
Ticketed Events
Free Events
RSVP Events
Donation Tracking
Anonymous Guests
Participant
Attributes
Form Flexibility
Form Design
Confirmation
Screen
Confirmation Email
CMS Friendly
Mobile Friendly
DASHBOARDS
Form Views
Form
Transactions
Form Revenue
Donation Rate
Average
Donation
Google Analytics
Email Opens
Email Clicks
Email
Conversions
Bounce Rate
Opt-Out Rate
List Performance
Hard Bounce
August 2012 Supported In Discovery Not
Supported
6. © 2013 Blackbaud THIS MATERIAL IS STRICTLY
01 ONLINE EXPRESS ROADMAP
DONATIONS EMAIL EVENTS MEMBERSHIP
October 2014 Supported In Discovery Not
Supported
Single Gifts
Recurring Gifts
Tribute Gifts
Anonymous Gifts
Corporate Gifts
Pledge Gifts
Split Gifts
UK Gift Aid
Support
Form Flexibility
Form Design
Confirmation
Screen
Confirmation
Email
CMS Friendly
Email Templates
Email Styling
Image Resizing
Layout Flexibility
Merge Fields
Donation
Tracking
Event Tracking
Sign-Up Form
Test Emails
Email Preview
List
Deduplication
List Refresh
Desktop Friendly
Mobile Friendly
Single Events
Multiple Events
Ticketed Events
Free Events
RSVP Events
Donation Tracking
Anonymous Guests
Participant
Attributes
Form Flexibility
Form Design
Confirmation
Screen
Confirmation Email
CMS Friendly
Mobile Friendly
Single Membership
Gift of Membership
Renewals
Additional
Donation
Discount Codes
Constituent Codes
Single Step Form
Magic Links
Form Flexibility
Form Design
Confirmation
Screen
Confirmation Email
CMS Friendly
Mobile Friendly
7. © 2014 Blackbaud THIS MATERIAL IS STRICTLY
01 Recent Product Improvements
General
Improved support for mobile devices
Added chat support from within Online Express
Donations
Donor friendly credit card selector
Donor friendly “Other” gift amount entry
Added additional fields to donation notifications
Ability to add gift attributes to a donation form
Email
Alert box before sending your email message
Improved reporting and ability to drill into email performance
Email confirmation for email sign-ups
Events
Add a description to an event pricing level
Set the capacity for an online event
Bulk processing for event transactions
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03
Membership
Allow you to accept online membership transactions
Recent Product Improvements
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01 YOUR FEEDBACK
Every 60 days we ask for your feedback
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01 YOUR FEEDBACK
Every 60 days we ask for your feedback
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03 COMING ATTRACTIONS
Auto Update
Look for more graphics to explain new Online Express features
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03 COMING ATTRACTIONS
Donation Forms
Allow you to set a goal and show donors the impact of their gift
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03 COMING ATTRACTIONS
Donation Forms
Allow you to set a goal and show donors the impact of their gift
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03 COMING ATTRACTIONS
Email Performance
Allow you to add email performance data to The Raisers’ Edge
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03 COMING ATTRACTIONS
Email Lists
Allow you to email to relationship records from The Raiser’s
Edge
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03 COMING ATTRACTIONS
Currently in Development
Allow organizations to register for events
Allow gift attributes as merge fields for acknowledgement email
and confirmation screen
Fix event participant guest accounting inconsistencies
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04 QUESTIONS & ANSWERS
bboxcommunity.blackbaud.com
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04 QUESTIONS & ANSWERS
http://tinyurl.com/bboxeoy
Editor's Notes There are lots of point solutions that allow you to register for an event. Evite, Eventbrite, Eventbee, Acteva, Amiando, RegOnline, and even Constant Contact. We knew that we had to provide some capabilities unique to nonprofits that other solutions couldn’t do.
One thing we learned in discovery was the important tie-in of email to promote events as well as communicating to registrants. This led to making sure we added an event registration widget to the email marketing functionality in Online Express. It automatically lights up when customers have at least one event registration form.