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CIW: china online video market report for 2013
CIW: china online video market report for 2013
CIW: china online video market report for 2013
CIW: china online video market report for 2013
CIW: china online video market report for 2013
CIW: china online video market report for 2013
CIW: china online video market report for 2013
CIW: china online video market report for 2013
CIW: china online video market report for 2013
CIW: china online video market report for 2013
CIW: china online video market report for 2013
CIW: china online video market report for 2013
CIW: china online video market report for 2013
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CIW: china online video market report for 2013

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China online video market had been growing fast. In 2012, China online video market reached USD 1.47 billion, with 42.8% YoY increase. In Q2 2013, China online video market reached USD 497.26 …

China online video market had been growing fast. In 2012, China online video market reached USD 1.47 billion, with 42.8% YoY increase. In Q2 2013, China online video market reached USD 497.26 million,with 37.8% YoY increase and 38.1% QoQ increase.

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  • 1. China Online Video Market Report for 2013 REPLACE WITH IMAGE China Internet Watch Jan 8, 2014
  • 2. TABLE OF CONTENTS: Market Overview………………………………3 China Online Video Market Yearly and Quarterly Data…………………………………5 Chinese Netizens Online Video Watching Behavior Analysis ……………………………9
  • 3. CHAPTER 1: Market Overview China online video market had been growing fast in recent years. iResearch recently published China online video industry report from 2012-2013 In 2012, China online video market reached 8.96 billion yuan (USD 1.47 billion), with 42.8% YoY increase. In Q2 2013, China online video market reached 3.04 billion yuan (USD 497.26 million), with 37.8% YoY increase and 38.1% QoQ increase. The growing in Q2 2013 was mainly driven by advertising revenue due to advertisers increase. Market Segment Revenue In 2012, a large part of China online video revenue // Page 3
  • 4. CHINA ONLINE VIDEO MARKET REPORT FOR 2013 was from advertising, accounted for 73.2%. In Q2 2013, advertising revenue accounted for 77.7% of online video industry, with 4.1% QoQ increase. In 2012, copyright licensing revenue accounted for 11.3%, dropped 1.8% compared to 2011. In Q2 2013, copyright licensing revenue accounted for 9.3%, dropped 6.7% compared to that of 2012. User Data In June 2013, online video app monthly user coverage reached 130 million, increasing 64% compared to August 2012. PC-end monthly user coverage in June 2013 was 460 million, merely growing 3.7% compared to August 2012. In June 2013, online video effective using time in mobile end accounted for 11.8%, 7.4% higher than that of August 2012. // Page 4
  • 5. CHAPTER 2: China Online Video Market Yearly and Quarterly Data VISUAL HERE In 2012, China online video market reached 8.96 billion yuan (USD 1.47 billion), with 42.8% YoY increase. It slowed down compared to 2011’s 100.1% growth rate. There were two reasons why China online video market slowed down in 2012. First, Chinese online video enterprises became more reasonable towards // Page 5
  • 6. CHINA ONLINE VIDEO MARKET REPORT FOR 2013 copyright license purchase. In 2011, these enterprises showed great enthusiasm for copyright license, therefore, the price for video content copyright soared. In 2012, the price dropped accordingly. Second, in 2010 and 2011, the development of online games boosted some online video enterprises who operated online games on their sites. In Q2 2013, China online video market reached 3.04 billion yuan (USD 497.26 million), with 37.8% YoY increase and 38.1% QoQ increase. The growing in Q2 2013 was mainly driven by advertising revenue due to advertisers increase. With the popularity of // Page 6
  • 7. CHINA ONLINE VIDEO MARKET REPORT FOR 2013 smartphone, netizens gradually transferred from PCend to mobile end and mobile video became the focus strategy of many video enterprises. Advertising Revenue Accounted for 70% in 2012 In 2012, a large part of China online video revenue was from advertising, accounted for 73.2%. In 2012, copyright licensing revenue accounted for 11.3%. In the future, the market share of online video revenue would remain stable. // Page 7
  • 8. CHINA ONLINE VIDEO MARKET REPORT FOR 2013 Advertising was the Main Revenue, Copyright Licensing Percentage Dropped In Q2 2013, advertising revenue accounted for 77.7% of online video industry, with 4.1% QoQ increase. Copyright licensing revenue accounted for 9.3% in Q2 2013, with 6.7% YoY drop. The reasons for the dropping of copyright licensing were: first, online video industry experienced integration, and video enterprises bargaining power in copyright licensing increased; second, main video enterprises increased input in user generated content which in return slowed the growth of copyright licensing revenue. // Page 8
  • 9. CHAPTER 3: Chinese Netizens Online Video Watching Behavior Analysis Since January 2012, online video and search in PCend monthly user coverage took turns to lead, and they were two biggest online services. In June 2013, online video monthly user coverage reached 464.72 million and search monthly user coverage reached 456.85 million. // Page 9
  • 10. CHINA ONLINE VIDEO MARKET REPORT FOR 2013 Online Video Effective Using Time Accounted for 30% In June 2013, online video monthly effective using time accounted for 33.9%, 6.7% higher than that of June 2012. While social network market share dropped from 27.1% in June 2012 to 18.2% in June 2013. // Page 10
  • 11. CHINA ONLINE VIDEO MARKET REPORT FOR 2013 Online Video Mobile Penetration Increased In June 2013, online video app monthly user coverage reached 130 million, increasing 64% compared to August 2012. PC-end monthly user coverage in June 2013 was 460 million, merely growing 3.7% compared to August 2012. // Page 11
  • 12. CHINA ONLINE VIDEO MARKET REPORT FOR 2013 Online video Mobile app/PC rate went up from 17.9% in August 2012 to 28.3% in June 2013.” Online video Mobile app/PC rate went up from 17.9% in August 2012 to 28.3% in June 2013. The growing in mobile end were due to three reasons. First, the popularity of mobile devices (smartphone, tablet) kept growing. Second, major online video enterprises had improved mobile end watching experience. Third, mobile end video catered to the needs of making use of fragmented time. // Page 12
  • 13. China Internet Watch http://ciw.me/1cQ0JGI If you need more information, click the URL above.

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