Presentation on Fundraising Story-telling for Non Profits

1. Story-telling
For
Non Profits
Copyright: Chetna Sharma

2. Quiz
Just communicate the great work you do, with
facts, figures and faces, money will start coming
forever!
-AGREE or DISAGREE?
Copyright: Chetna Sharma

3. Change your words, change your
world
Let’s watch this:
The Power of Words.mp4
Copyright: Chetna Sharma

4.  To create context for your donors to understand facts and
numbers that you tell them
 Stories build a bridge from where your donors are to
where you want them to be in their understanding of your
organisation
Copyright: Chetna Sharma
Why tell a story

5. Fundraising Story
Points to keep in mind while framing the story:
 Show impact of your programme (what your work
achieves)
 Show change in the lives of beneficiaries
Copyright: Chetna Sharma

6. Fundraising Story
Essential elements:
 Before – After (situation of beneficiary before the programme intervention and
after)
 Emotional connect
 Show need (for continued support). And ask
 Engage the donor – your support, your generous contributions
Copyright: Chetna Sharma

7. Creating a story strategy
#Know your Goal – can be raise money, raise awareness
#Know your audience – who is your audience?
#Your message – what do you want them to feel, remember as a result of
your story and what do you want them to do?
#Create a calendar – organise yourself by creating a calendar. Decide
what stories you’ll be telling at different times of the year. Complement this
with campaigns if you are running
Copyright: Chetna Sharma

8. Compelling Images
Do you think Photos tell a story?
Copyright: Chetna Sharma

9. Does this say something?

10. Images tell your story
 Use photos to help tell your story - think about
what your organisation does. How can you
capture that in an image.
 Use natural photos, avoid staged photos
Copyright: Chetna Sharma

11. Photos capturing your work

12. Photos with emotional impact
 Use photos that create an emotional impact
(human faces are the best)
 Collecting and capturing images should be part
of your regular communications plan
Copyright: Chetna Sharma

13. Human Faces with emotional impact

14. Photo story
 Choose photos that show before and after

15. Story exercise
Based on following hints, please make your own story:
A single mother with three children and no source of
income. Describe her situation - where she lives, difficulties
she faces. Introduce your programme – skill generation,
how this has helped her. What she is doing now - her
income, living standard, situation of her children, why she
needs your continued support?
Copyright: Chetna Sharma

16. Thank You!
Dhanyavaad!
Chetna Sharma:
chetnasos1@gmail.com