MCUrgent
A Shared Emergency
Information Network
Getting the
word out with
social media

Carol A. Spencer, Web Manager
Morr...
M r i s Count y’ s Shar ed, M t i or
ul
j ur i sdi ct i onal
Em gency I nf or m i on Net wor k
er
at

What it is. How it w...
What is MCUrgent?
• An application that utilizes the power of social media to share
official emergency information during ...
Using Twitter to Share Information
Messages can be posted
from a desktop, laptop,
phone
Message can be retrieved
from a de...
What Twitter IS:
•A news service, a microblog
•Information-only notification methodology
•Technology dependent notificatio...
What Twitter is NOT:
•A formal, guaranteed notification system
– No guarantee that notices will be posted
– No guarantee o...
Our vision of MCUrgent
#MCParsip RT 46 WB between New Rd and Rt 202/Parsippany
Rd flooded. All lanes closed. 6:37 AM Mar 1...
Our vision of MCUrgent
Twitter
(MCUrgent)

Facebook

Parsippany

(MCUrgent)

Morris Twp
Denville
Riverdale
Dover

Towns cr...
Our vision of MCUrgent
Twitter
(MCUrgent)

Facebook

Parsippany

(MCUrgent)

Morris Twp
Denville
Riverdale
Dover

Twitter
...
Setting Up
Hootsuite
Log into Hootsuite.com with any browser

Username is the generic email used to set up Hootsuite:

MC+TownName+NJ@gmail.com...
Hootsuite Setup: Getting Started Tab
Hootsuite Setup: Locating social networks
Hootsuite Setup: Settings
Hootsuite Setup: Add info about you
Hootsuite Setup: Change password
Hootsuite Setup: Use https, uncheck items
Hootsuite Setup: pull in other information
Hootsuite Setup: RSS example

The RSS feed from CarolSpencerNJ on Twitter is “fed” to the MorrisTest
account. Each time Ca...
Hootsuite Setup: Social Networks viewable
Hootsuite Setup
Hootsuite Setup: Add your Town networks
Hootsuite Setup: Add your Town networks
Hootsuite Setup: Add your Town networks
Hootsuite Setup: Terminology
Social Networks
Tabs
Posts

Streams
Hootsuite Setup: Adding Tabs
Hootsuite Setup: Adding Tabs
Hootsuite Setup: Adding Streams
Hootsuite Setup: Adding Streams
Hootsuite Setup: Adding Streams
Hootsuite Setup is done!
Now, we’re ready to post.
Post to:

MorrisTest for Twitter
MyJurisdiction for Facebook
Hootsuite
Dashboard
Hootsuite Dashboard
Hootsuite Dashboard
Hootsuite Dashboard
Hootsuite Dashboard
Hootsuite Dashboard
Posting with
Hootsuite
Hootsuite Dashboard: Let’s try it…

1. Post to test accounts (MorrisTest, MyJurisdiction)
Click in the ‘Compose message…’...
Hootsuite Dashboard: Let’s try it…

2. Post to test accounts (MorrisTest, MyJurisdiction)
To see your draft posts, click ...
Before Posting

Double check before you post
Information is accurate
Information is authorized for public release
Post ...
A few more things…

Searching, deleting, filtering
To search Twitter, enter the search criteria in the search box and
cli...
Hootsuite
Tools
Hootsuite Tools
Click any Twitter
handle to get
information about
who they are, their
website, number of
followers / follo...
Hootsuite Tools
Hootsuite Tools
Hootsuite Tools: Scheduled Tweets
Hootsuite Tools:
Analytics
Hootsuite Tools: Interactions
Hootsuite Tools: Interactions
Hootsuite Tools: Applications
MCUrgent: What’s next?
•

Practice:

Use MorrisTest for Twitter and MyJurisdiction
for Facebook.
(You can only see these o...
Summary of MCUrgent
• What: Emergency notifications from
participating towns: MCUrgent
• Web:

MorrisCountyNJ.gov Twitter ...
Contact Information
Carol A. Spencer
Digital & Social Media Manager,
Morris County
Website :

MorrisCountyNJ.gov

Email :
...
MCUrgent
A Shared Emergency
Information Network
Getting the
word out with
social media

Carol A. Spencer, Web Manager
Morr...
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2013: MCUrgent Beginner - Building a Municipal Social Media Presence Series

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MCUrgent is Morris County NJ's multi-jurisdictional emergency communications network that utilizes social media during an emergency. It pulls together information from towns, publishing it in a single social stream. Disasters don't end at municipal borders so aggregating information into a single presence is important for citizen engagement and communication.

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  • {"2":"So, how did MCUrgent get started?\n","3":"So, how did MCUrgent get started?\n"}
  • 2013: MCUrgent Beginner - Building a Municipal Social Media Presence Series

    1. 1. MCUrgent A Shared Emergency Information Network Getting the word out with social media Carol A. Spencer, Web Manager Morris County NJ Building a Municipal Social Presence March 19, 2013
    2. 2. M r i s Count y’ s Shar ed, M t i or ul j ur i sdi ct i onal Em gency I nf or m i on Net wor k er at What it is. How it works.
    3. 3. What is MCUrgent? • An application that utilizes the power of social media to share official emergency information during an emergency with multi-jurisdictional impact. • Led by Morris County’s Office of Emergency Management, MCUrgent allows all 39 towns to post to a single Twitter feed and Facebook page. • Via a Twitter widget (a small piece of code your web person can grab and use), MCUrgent can be put on any web page. • Individual town emergency notices can be posted to a town’s website, Twitter feed or Facebook page at the same time.
    4. 4. Using Twitter to Share Information Messages can be posted from a desktop, laptop, phone Message can be retrieved from a desktop, laptop, phone Subscription-free access Fast Follow text messages AccessibleTwitter.com Twitter users can: Retweet (share) Search by #hashtag Share with RSS True social media use allows citizen contribution & sharing: Twitterers can add #hashtags to their own postings Twitterers can message MCUrgent
    5. 5. What Twitter IS: •A news service, a microblog •Information-only notification methodology •Technology dependent notification Server overload; “Fail whale” issues •140 characters only Very brief announcements or links to more information •Available on multiple media Computer, laptop, wireless, smartphone, sms, rss reader, ipad, and more •Available without registration
    6. 6. What Twitter is NOT: •A formal, guaranteed notification system – No guarantee that notices will be posted – No guarantee on uptime – No guarantee that applications that pull Twitter feed will function •The sole notification system – TV, radio, Twitter, Facebook, RSS feeds, SMS/text, reverse 9-1-1, email must all be used •Substitute for an official emergency notification service
    7. 7. Our vision of MCUrgent #MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded. All lanes closed. 6:37 AM Mar 15 via Twitter th Parsippany Morris Twp Denville Riverdale Dover Towns create a tweet #hashtag post
    8. 8. Our vision of MCUrgent Twitter (MCUrgent) Facebook Parsippany (MCUrgent) Morris Twp Denville Riverdale Dover Towns create a tweet #hashtag post
    9. 9. Our vision of MCUrgent Twitter (MCUrgent) Facebook Parsippany (MCUrgent) Morris Twp Denville Riverdale Dover Twitter Towns create a tweet #hashtag post (MorrisCountyNJ) Facebook (MorrisCountyNJ) Twitter (Town feed) Facebook (Town page)
    10. 10. Setting Up Hootsuite
    11. 11. Log into Hootsuite.com with any browser Username is the generic email used to set up Hootsuite: MC+TownName+NJ@gmail.com Password is: change#me
    12. 12. Hootsuite Setup: Getting Started Tab
    13. 13. Hootsuite Setup: Locating social networks
    14. 14. Hootsuite Setup: Settings
    15. 15. Hootsuite Setup: Add info about you
    16. 16. Hootsuite Setup: Change password
    17. 17. Hootsuite Setup: Use https, uncheck items
    18. 18. Hootsuite Setup: pull in other information
    19. 19. Hootsuite Setup: RSS example The RSS feed from CarolSpencerNJ on Twitter is “fed” to the MorrisTest account. Each time CarolSpencerNJ posts to Twitter, it also goes out on MorrisTest. Uses? Nat’l Weather Service, TransOptions, etc.
    20. 20. Hootsuite Setup: Social Networks viewable
    21. 21. Hootsuite Setup
    22. 22. Hootsuite Setup: Add your Town networks
    23. 23. Hootsuite Setup: Add your Town networks
    24. 24. Hootsuite Setup: Add your Town networks
    25. 25. Hootsuite Setup: Terminology Social Networks Tabs Posts Streams
    26. 26. Hootsuite Setup: Adding Tabs
    27. 27. Hootsuite Setup: Adding Tabs
    28. 28. Hootsuite Setup: Adding Streams
    29. 29. Hootsuite Setup: Adding Streams
    30. 30. Hootsuite Setup: Adding Streams
    31. 31. Hootsuite Setup is done! Now, we’re ready to post. Post to: MorrisTest for Twitter MyJurisdiction for Facebook
    32. 32. Hootsuite Dashboard
    33. 33. Hootsuite Dashboard
    34. 34. Hootsuite Dashboard
    35. 35. Hootsuite Dashboard
    36. 36. Hootsuite Dashboard
    37. 37. Hootsuite Dashboard
    38. 38. Posting with Hootsuite
    39. 39. Hootsuite Dashboard: Let’s try it… 1. Post to test accounts (MorrisTest, MyJurisdiction) Click in the ‘Compose message…’ box Enter a test message. Use abbreviations, hash tags. Check off MorrisTest first. Note the number of characters remaining. Check off MyJurisdiction. Note the number of characters remaining. Click the calendar icon. Schedule for 5 minutes from now. Note that the ‘Send Now’ button became ‘Schedule’. Click ‘View date in Publisher’ to see what happens. Click on the floppy drive icon to see that that does. Save your tweet as a draft.
    40. 40. Hootsuite Dashboard: Let’s try it… 2. Post to test accounts (MorrisTest, MyJurisdiction) To see your draft posts, click the down arrow next to the floppy drive icon If you see the post you want to send, click on it. Check the social networks to which you want this to go. If you were to check off one of the MCUrgent social networks, you would get a confirming slider to prevent accidental posting to this account. Click the calendar icon. Schedule for 5 minutes from now. Note that the ‘Send Now’ button became ‘Schedule’. Click Schedule. If you still have the ‘Publisher’ calendar open, see your tweet.
    41. 41. Before Posting Double check before you post Information is accurate Information is authorized for public release Post is 140 characters or less Spelling is accurate Link is accurate Copy it into a new browser window to be sure it goes where you want Date and time are correct if scheduling into the future Selected social networks are the correct ones Once it’s out there, you can delete it but anyone who has read it, has read it. To delete in Hootsuite, hover over the tweet in the ‘sent tweets’ stream and click the x.
    42. 42. A few more things… Searching, deleting, filtering To search Twitter, enter the search criteria in the search box and click the magnifying glass. To create a stream of a particular search term, click “+Add Stream”. Choose a search term or use logic as per examples To create a stream of keywords, enter the terms. Tweets using any of the keywords will be returned. To use hashtags so your comments will be included in a stream using that term, precede your term with a #. Example: #MCLibrary; #Jan25; #gov20; #superbowl, #poltwt To be sure your tweet ends up in someone’s mentions stream, use @ before their Twitter handle.
    43. 43. Hootsuite Tools
    44. 44. Hootsuite Tools Click any Twitter handle to get information about who they are, their website, number of followers / following and more….
    45. 45. Hootsuite Tools
    46. 46. Hootsuite Tools
    47. 47. Hootsuite Tools: Scheduled Tweets
    48. 48. Hootsuite Tools: Analytics
    49. 49. Hootsuite Tools: Interactions
    50. 50. Hootsuite Tools: Interactions
    51. 51. Hootsuite Tools: Applications
    52. 52. MCUrgent: What’s next? • Practice: Use MorrisTest for Twitter and MyJurisdiction for Facebook. (You can only see these on Hootsuite.com when you’re logged in. These are not live accounts.) • Post: Post to MCUrgent only in a multi-jurisdictional declared emergency OR when whatever has happened impacts multiple towns. For example: Route 46 closed in rush hour • Remember: • MCUrgent on Twitter goes to phones as text messages. Post judiciously. • The public considers weather & major highway closures as emergencies. • If you post that it’s closed, post when it’s open. • Go Mobile: Come to the advanced class when we schedule it to learn how to post from an iPad, tablet or smartphone.
    53. 53. Summary of MCUrgent • What: Emergency notifications from participating towns: MCUrgent • Web: MorrisCountyNJ.gov Twitter widget Town info on town website if they want • Social: Twitter.com/MCUrgent MCUrgent.org / .net / .com / .info Facebook.com (Morris County Office of Emergency Management) • SMS: text follow MCUrgent to 40404
    54. 54. Contact Information Carol A. Spencer Digital & Social Media Manager, Morris County Website : MorrisCountyNJ.gov Email : CSpencer@co.morris.nj.us or CarolSpencerNJ@gmail.com Facebook : Facebook.com/MorrisCountyNJ Facebook : Facebook.com/MCUrgent Twitter : Twitter.com/MorrisCountyNJ Twitter : Twitter.com/MCUrgent (or MCUrgent.com)
    55. 55. MCUrgent A Shared Emergency Information Network Getting the word out with social media Carol A. Spencer, Web Manager Morris County NJ Building a Municipal Social Presence March 19, 2013

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