The document outlines MintTwist's Throwback Thursday social media campaign which will run from April 16-23. It will feature baby photos of MintTwist staff on Facebook each day along with bios. On Twitter, teasers will be tweeted leading up to a blog post reveal identifying the baby photos. The campaign aims to generate audience interest and drive traffic to MintTwist's social media and blog. It will feature on Facebook and Twitter and include an accompanying blog article providing background on the campaign and staff.

1. MintTwist Throwback Thursday Social Campaign
© 2015 MintTwist Limited. All rights reserved.
MINTTWIST THROWBACK
THURSDAYSOCIAL CAMPAIGN
EXECUTIVE SUMMARY
Purpose of Campaign
 The campaign will focus on generating audience interest in MintTwist,
showcasing the team and business through a more relatable and transparent
lens.
 The campaign will encourage traffic to MintTwist social pages – specifically
Facebook and the MintTwist blog.
Platforms
The campaign will cross over MintTwist social platforms:
 Facebook
 Twitter
Additionally, there will be an accompanying blog article to outline the campaign
and give a brief history of how throwback Thursday was developed and how it has
evolved.
Budget
 N/A
Approximate Estimated Reach
 2,300  Through Facebook
 17,000+  To all Twitter followers and potentially to their followers
THROWBACKTHURSDAYSOCIAL
CAMPAIGN
The below outlines the MintTwist Throwback Thursday Social Campaign that can be
hosted on MintTwist’s social media platforms, promoted between April 16 – April

2. MintTwist Throwback Thursday Social Campaign
© 2015 MintTwist Limited. All rights reserved.
23, run over a week long period to encourage engagement and traffic to the
MintTwist’s Blog and Social Media platforms.
BLOG ARTICLE
Create blog article to bring the social media campaign to a close, divulging the
answer to who’s baby picture belongs to whom and giving a brief background about
each staff members position and a short personal statement as well as a history of
Throwback Thursday.
Additionally, creating a blog article, which will be optimised for the appropriate,
relevant keywords, will assist in promoting MintTwist for SEO purposes.
FACEBOOK
On Facebook, a new photo album will be created and each day +/- 2 images
(depending on how many staff members decide to participate) of staff baby
pictures will be added to it with a short description/bio attached so viewers can
start to get to know the staff before they are revealed in the blog.
DATES AND BUDGET
 Date: 16th April – 23rd April
 Budget per day: N/A
 Lifetime Budget: N/A
 Total budget max: N/A
AUDIENCES
 SocialMedia Base
o Location: World Wide (based on global following)
o Age: 20 - 50 +
o Interests: MintTwist, Social Media, Throwback Thursday
o Estimated Reach: 500 – 2,300

3. MintTwist Throwback Thursday Social Campaign
© 2015 MintTwist Limited. All rights reserved.
The below displays the hours when MintTwist Facebook followers are most
engaged. Based on Facebook insights, between 15pm and 18pm, there are roughly
3,121 MintTwist Fb fans online.
Based on FB location field, the majority of MintTwist FB fans are primarily based in
London.
TWITTER
On Twitter, schedule in tweets the week leading up to the reveal of the TBT blog
post in order to engage viewer interest.
Pilot post will outline the Throwback Thursday initiative as well as the first
Depending on the amount of staff choosing to participate, it will be determined
how many baby pictures are released each day and how frequently.
The final day of the campaign will consist of blog article promotion.

4. MintTwist Throwback Thursday Social Campaign
© 2015 MintTwist Limited. All rights reserved.
DATES & BUDGET
 Date: 16th April – 23rd April
 Budget per day: N/A
 Lifetime Budget: N/A
 Total budget max: N/A
AUDIENCES
 Twitter Followers
o Location: World Wide (based on following)
o Age: 20-50+
The below image displays the number of Twitter followers geographically for
MintTwist. This shows that there is a fan base that already knows MintTwist and
would engage with the campaign.

5. MintTwist Throwback Thursday Social Campaign
© 2015 MintTwist Limited. All rights reserved.
As mentioned previously, 6pm is still the hour when MintTwist Twitter followers
are most active, so it is recommended to tweet at 3pm and at 6pm to promote the
Throwback Thursday campaign.
However, (as shown in the below image) even though MintTwist Twitter followers
are most active at 6pm, MintTwist’s highest outreach is at 10am.

6. MintTwist Throwback Thursday Social Campaign
© 2015 MintTwist Limited. All rights reserved.
Twitter activity can be improved upon at 6pm. For this Twitter aspect of the
campaign, and for future Twitter campaigns, scheduling tweets on Hootsuite for
10am and 6pm is ideal.