Brand Positioning for Financial Services

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Brand positioning spec strategy for a financial services consultancy

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Brand Positioning for Financial Services

  1. 1. Wealth Management: Creating a New Brand Case Study - Version A
  2. 2. The Culture of Stars
  3. 3. The is the most visible icon in the universe.
  4. 4. Its energy provides vision as we seek our future in new frontiers.
  5. 5. Man has used the sky to conquer the world, to get from A to B.
  6. 6. By looking upward he progressed.
  7. 7. Constellations are ancient strategic mapping systems of stars, designed to aid decision making.
  8. 8. The most powerful stars are clusters. Patterns formed by the most prominent stars in the galaxy.
  9. 9. Their tremendous energy is created by mutual gravitational power.
  10. 10. Today, Constellation Sports Marketing has created a new galaxy for human stars to burn brighter and longer than ever…
  11. 11. A wealth management advisory for the professional celebrity, with a singular vision: future potential.
  12. 12. Our investment strategies discover eternal investment horizons for future financial security.
  13. 13. With 10 billion trillion stars in the universe, only Constellation advises the most prominent.
  14. 14. We’ve aligned the stars to create the brightest constellation of human and financial potential in the universe.
  15. 15. Advising the Modern Celebrity 3 Truths
  16. 16. 1. Money Does Not Come with a Manual.
  17. 17. 2. You Have More to Lose than the ‘Other’ Guy.
  18. 18. 3. Your True Earning Ability is Concentrated.
  19. 19. Advising the Modern Celebrity 1 Reality
  20. 20. Relative Earning Potential Time
  21. 21. Advising the Modern Celebrity Proof
  22. 22. $2.9MM/5.6 Seasons $3.4MM/4.7 Seasons $1.8MM/3.5 Seasons $2.1MM/5.5 Seasons Within 3.5 years of post-retirement almost 50% of NBA and NFL players are under financial duress.
  23. 23. Variable Variable Variable Variable Pay-for-Performance professional are only as good as their last competition. There are no guarantees.
  24. 24. Planning for the future is not the current focus, playing the game is…
  25. 25. Advising the Modern Celebrity 4 Classic Mistakes
  26. 26. 1. Ill-advised Investments in Start-Ups.
  27. 27. 2. Ponzi Schemes & Money for Nothing.
  28. 28. 3. Lack of Business Acumen and Competency.
  29. 29. 4. Investing in Illiquid Assets.
  30. 30. Advising the Modern Celebrity Hall of Fame
  31. 31. 10 9 8 7 6 John Arne Riis Kenny Anderson Scotty Pippen Mushin Muhammad Marion Jones ELTE: $20MM ELTE: $60MM ELTE: $120MM ELTE: $20MM ELTE: $20MM Bankruptcy: 2007 Bankruptcy: 2005 Seeking Employment Selling home on eBay Incarcerated: 2007 5 4 3 2 1 Latrell Sprewell Michael Vick Dick “Night Train” Lane George Best Mike Tyson ELTE: $50MM ELTE: $130MM ELTE: $5MM ELTE: $100MM ELTE: $400MM Foreclosure: 2008 Bankruptcy: 2008 Died in 2002 broke Drunk and broke Net Worth <$5MM

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