Build on "Believe-Bash-Build", a hands-on, learn-by-doing approach to innovation in which you create a culture of belief that innovation drives growth, bash ideas on an innovation project and develop real-world solutions. http://www.cim.co.uk/courses/innovation-bootcamp/

1. INNOVATION
BOOTCAMP
Course Overview
Cesar Lastra
October 2015
bash+build

2. Test and Learn. Iterate!
Rapid prototyping improves
speed to market. Building
innovation capability
makes it stick.
Ideas collide to fuel
innovation. Collaboration
and environment are
needed for ideas to collide
and form even bigger ideas.
Bash.
Innovation is a culture of
belief. Not a job description.
Innovation drives growth. It is
in your strategy and fed by
insights.
Believe.
Build.

3. Masterclass / Award
Innovation Bootcamp
A “hands on” masterclass developing innovative solutions to real-world situations,
based on innovation principles, interactive sessions and transferable industry examples.
Six-day experiential innovation course to be run in-company or through CIM.
Believe Bash Build
Day 1:
Getting
Started
Day 2:
Your
Challenge
Day 3:
Bashing
Ideas
Day 4:
Building
Platforms
Day 5:
Making It
Happen
Day 6:
Making It
Stick
• New World
Context
• Innovation
Growth
• Innovation
Types
• Insights for
Innovation
• Be The
Change!
• Innovation
Teams
• Innovation
Agenda
• Defining the
Challenge
• Strategic
Ideas
• Eureka
Moment!
• From “Me”
To “We”
• Select and
Combine
• Innovation
Platforms
• Concept
Writing
• Pitching
Your Ideas!
• Innovation
Pipeline
• Rapid
Prototyping
• Taking Ideas
To Market
• Funding
Innovation
• Post-Launch
Support
• Building
Culture
• Where to
Innovate?
• Agency
Partners
• Innovation
Metrics

4. Changing Perspectives

5. Live Polls

6. Online Debriefs

7. Prototyping Exercise

8. bash+build
Why Innovation Bootcamp?
What you’ll learn
• Understand how innovation works and
overcome common pitfalls
• Use a roadmap for innovation that will
help you drive change
• Define the innovation problem that
you will be solving for.
• Develop and implement a new
innovation project
• Capture, develop and combine ideas
that will fuel your innovation project.
• Understand your individual innovation
style and the impact it has on team
building
• Be quick to prototype potential
solutions and develop an innovation
pipeline
• How to embed change and develop a
culture of innovation that sticks.
Benefits to you
• Confidence that innovation is within
your reach.
• Apply a simple, yet robust roadmap
(e.g. Believe-Bash-Build)
• Kickstart innovation within your
organisation.
• Demonstrate how innovation drives
growth
• Be the catalyst to drive a culture of
innovation.
Who should attend
• No previous innovation experience is
required.
• Leading innovation or support
looking to actively take part in the
innovation process

9. bash+build
About
Advertising
Insights and strategy
Marketing capability
Brand positioning
New product development
Portfolio assessment
Innovation
B2B marketing
Growth opportunities
Expertise :
Clients:
@forrestgumping
/cesarlastra
http://bashbuild.com
• 22 years global marketing and capability experience
• 6 years collaborating with the CIM – as a client, freelancer and course director
• Lived and worked in Buenos Aires, Ecuador, New York, Miami, Paris, Moscow, London
• Founder, Bash and Build, Ltd.
Experience:
Cesar Lastra

10. bash+buildbashbuild.com | cesar@bashbuild.com | +447825223769
Founded by Cesar Lastra. 2015.
Registered company number: 09528024
Bash and Build, Ltd.
6-8 Bonhill Street
London
EC2A 4BX