2. Who am i ?
10 years in the digital ecosystem as digital strategist !
Accor Group - E-marketing
Vitam - Digital Agency Co-founder
Danone Group - Head of digital
Mountainview agency - Co-founder

3. Today
Do you know the Belgian digital habits ? No ?
Then, how can you make effective digital content and campaigns ?

4. A revolution doesn’t happen when society adopts new tools, it happens when society adopts new
behaviors.
Clay Shirky, USNOW

5. CEDRIC/C
Today, only 40% of world population have access to internet

6. 1,2 billion people around the world
watched on average 18 hours each of online video in Feb 2012

7. 384 millions Europeans online
for 29,8 hours each month

8. Europe digital activities evolution

9. 7,1 Million
Belgian online
81% Belgian
are connected
13,6 hours
by week online

10. Percent composition of total internet visitors

11. Belgium digital activities evolution

12. Digital activities worldwide, europe and belgium

13. Average hours on social media
June 2011
June 2012
9
8,4
6,75
6,6
6
5,8
4,5
6
5,2
4,5
4,2
4,4
4,5
3,7
2,8
2,25
0
Total
15 - 24
25 - 34
35 - 44
45 - 54
55+

14. Social networks in belgium

15. Digital belgian habits about brands

16. Top website in Belgium

17. Each belgians are making
Search in Belgium
150
search every month

18. Search in Belgium

19. Belgium digital devices used in 2012

20. When belgian are connected on which device ?

21. 22%
of
smartphones
adoptions
in Belgium

22. 36%
of users make everyday search
on their smartphone

26. Influencers
Networkers
Communicators
Aspirers
Knowledge-Seekers
Functionals

28. Thank you
CEDRIC/C
Blog: www.cedricc.be
Twitter: @cedricc_be
Email: cedric@mountainview