With more and more companies adopting this technology, It is no doubt that touch screens are here to . But when the novelty wears off, how does your interactive application stack up? Find our from interactive experts, Horizon Display, what makes or breaks a compelling interactive customer experience. www.horizondisplay.com -------- Horizon Display is the market leader in interactive hardware. After years of deploying some of the best interactive displays in the industry, it was only a matter of time before our repertoire expanded to include software. On a quest to find the best solution for our customers, we started developing custom applications including projects for Chevron and Yamaha. Seeing what value these successful rollouts had for our customers, Horizon made a platform that everyone could enjoy, even without the expansive budget or software programmers. Find out how fuse can make an impact for your organization.

2. Ok, let us level with you.

3. Most of the touch screen experiences out there
flat out suck.
Ok, let us level with you.

4. And yes,
That statement applies to the
expensive ones too.

5. And yes,
That statement applies to the
expensive ones too.

6. What gives us the right
to make such a statement?

7. What gives us the right
to make such a statement? Here are our qualifications

8. Over 10,000 interactive monitors sold
Into every vertical you could imagine

9. spitality, aerospace, entertainment, nuclear, defens
vernment, simulation, automotive, transportatio
dustrial, blah, casinos, amusement parks, stadium
levision, retail, home builders, tradeshows & exhibit
rporate, restaurants, blah, house of worship, healthcar
ivate techy people, financial & banking, hotels, architect
nstruction, engineers, dentists, parks, blah profession
orts, logistics, manufacturing, marketing, golfing, no
ofit, government, television, private techy people, industria

10. We were building touchscreens
before the iphone

12. We have kickass customers
(you know who you are)

13. Here’s the problem…

14. businesses expect that by providing
their content on a touch enabled
device, they will magically
captivate the user in new and
exciting ways.

15. They are putting too much faith in the
Hardware itself.

16. Let me ask you this...

17. Let me ask you this...
You have a smart phone right?

18. Let me ask you this...
You have a smart phone right?
[Of course you do – how else could you breathe?]
#selfie

19. it’s pretty life-changing, isn’t it?

20. it’s pretty life-changing, isn’t it?
Now, delete ALL your apps.

21. it’s pretty life-changing, isn’t it?
Now, delete ALL your apps.
Watchu
talking
‘bout?

22. Of course you can’t do that!
I can’t even believe we would seriously ask you to
do something like that.

23. Because it’s all about the apps

24. If there weren’t apps to
serve your wants and
needs it wouldn’t matter
how technologically
advanced the phone was.
cool cat

25. Too often Businesses are focused on
touch hardware

26. Too often Businesses are focused on
touch hardware
with Software and application as an …

27. Too often Businesses are focused on
touch hardware
with Software and application as an …
Afterthought.

28. Here’s How to approach this…

29. Here’s How to approach this…

30. Define your
business Objective

31. define your
business Objective
and
be able to articulate it
to others.

32. This:

33. This:
"we are looking to provide an interface for our
customers to browse our different products and
services”

34. "we are looking to provide an interface for our
customers to browse our different products and
services”
This:
is Not a business objective.

36. there was no stated purpose.

37. We may be able to guess what the goal is

38. We may be able to guess what the goal is
but we're dancing around it.

39. The real business objective IS…

40. The real business objective IS…
"we want to sell more products and
services by providing an interface
for customers to browse through
them."

41. Know Love Your Audience

42. Know Love Your Audience

43. it's not enough that you know your
audience's demographics

44. you have to really
put yourself into their shoes

45. and give them the tools they want.

46. Is the information you are providing
something they want to hear?

47. Is the information you are providing
something they want to hear?

48. HOW MUCH DO THEY CARE ABOUT YOUR BIO’S &
STANDARD OPERATING PROCESS? WHAT’S
IMPORTANT TO YOU, MAY NOT BE IMPORTANT TO
THEM

49. IDENTIFY HOW TO
MEASURE SUCCESS

50. THIS IS NOT A BILBOARD, OR A MAGAZINE AD.

51. IT IS A TWO-WAY CONVERSATION WITH YOUR CUSTOMER
done with 16gb of memory to capture and record
valuable information.

52. Now that you know
What you want to achieve

53. Now that you know
Who your audience is and
what they want to hear

54. Now that you know
How to measure your success

55. It’s time to talk about
software options

56. It’s time to talk about
software options
(It’s what will determine
if your project
is a success)

57. Off the shelf custom

58. Off the shelf custom
PROS

59. Off the shelf custom
• Costs
less
• Deploys
quickly
• Modular
PROS

60. Off the shelf custom
• Costs
less
• Deploys
quickly
• Modular
PROS
CONS

61. Off the shelf custom
• Costs
less
• Deploys
quickly
• Modular
• No
flexibility
• Limited
features
• No
customiza<on
• Looks
generic
PROS
CONS

62. custom
• Costs
less
• Deploys
quickly
• Modular
• No
flexibility
• Limited
features
• No
customiza<on
• Looks
generic
PROS
CONS
PROS
Off the shelf

63. custom
• Costs
less
• Deploys
quickly
• Modular
• No
flexibility
• Limited
features
• No
customiza<on
• Looks
generic
PROS
CONS
• Message,
Culture,
Branding
all
align
• Specialized
Features
• Can
deliver
personal
content
• Fully
customizable
PROS
Off the shelf

64. custom
• Costs
less
• Deploys
quickly
• Modular
• No
flexibility
• Limited
features
• No
customiza<on
• Looks
generic
PROS
CONS
• Message,
Culture,
Branding
all
align
• Specialized
Features
• Can
deliver
personal
content
• Fully
customizable
PROS
CONS
Off the shelf

65. custom
• Costs
less
• Deploys
quickly
• Modular
• No
flexibility
• Limited
features
• No
customiza<on
• Looks
generic
PROS
CONS
• Message,
Culture,
Branding
all
align
• Specialized
Features
• Can
deliver
personal
content
• Fully
customizable
• Expensive
• Barrier
for
entry
$30K+
PROS
CONS
Off the shelf

66. Want the best of both options?

67. You can’t
have your cake and eat it too

68. You can’t
have your cake and eat it too
CAN

69. Enter the
kind of custom,
kind of off the shelf
software application

70. Fuse is an interactive touch screen
Application that allows companies
To create their own
immersive experiences.

71. The fully built backend is the foundation of fuse.

72. The fully built backend is the foundation of fuse.
(that’s the off the shelf aspect)

73. the cms allows for multiple users with various permissions
For optimal content management.
In addition, deploy changes on
a schedule or manually

74. This creates a simple way to share your content
With your audience on a fully developed infrastructure.

75. The front end (the part the user sees and interacts with)
Is customized for your business.

76. Our creative team will go to work creating a
beautiful Front end masterpiece that aligns with
your vision and Brand.
mirroring the look and quality of
high-end custom software.

77. The result

78. The result
an economical means to getting an application
that caters to the objectives, culture, branding of your business.

79. Um, that makes too much sense,
why isn’t everyone doing this?

80. Um, that makes too much sense,
why isn’t everyone doing this?
Good Question

81. As a leader in interactive
hardware, we have been
exposed to thousands of
customers wants and
needs.

82. Other software
developers are typically
niche and do not see
nearly the volume that we
have over the years..

83. This has allowed us to
take a very educated
inventory of the features
and functions people want.

84. Most companies are looking for
the same features and functions
the only major difference is
the way they want it presented

85. Most of the software companies offer either
Off-the-shelf or fully custom solutions.

86. Most of the software companies offer either
Off-the-shelf or fully custom solutions.
High volume
With little
to no effort
OTS

87. Most of the software companies offer either
Off-the-shelf or fully custom solutions.
High volume
With little
to no effort
High price tag,
low volume
OTS CUSTOM

88. since Horizon’s primary
business is selling the
hardware, we are able to
invest resources into
doing special things that
others are not.

89. since Horizon’s primary
business is selling the
hardware, we are able to
invest resources into
doing special things that
others are not.
special

90. Think fuse might be the perfect fit for your company?