In this webinar Helen McKenzie and Carmen de la O Millán explain how geospatial solutions can optimize telco operations and create new revenue streams, drawing on CARTO and Google Cloud’s collaborations with customers such as Telus and Vodafone.

1. Helen McKenzie | Carmen de la O Millán | CARTO
4 Ways Telecoms
are Using GIS &
Location
Intelligence

2. Helen McKenzie
Geospatial Advocate
Carmen de la O
Millán
Solutions Engineer

3. CARTO — Unlock the power of spatial analysis
Coming up!
1. What is Location Intelligence?
2. Spatial Data Science for Telcos
3. How does CARTO help
businesses solve spatial
problems?
4. CARTO Live!!

4. What is Location Intelligence?

5. CARTO — Unlock the power of spatial analysis
Most organizations are missing an
opportunity...
TREND
80%
of all data collected has a
location component
10%
used to power
business decisions

6. CARTO — Unlock the power of spatial analysis
The problem: I need to advise
whether we need to improve
broadband speeds in Washington, D.C.
The approach: I’m going to investigate
upload and download speeds for the
district.
With or without
Location
Intelligence?
Via Unsplash by Gabriel Sollmann

7. CARTO — Unlock the power of spatial analysis
The insights: Both upload and
download speeds are higher than
what is deemed “good.”
The outcome: We don’t need to
worry about service improvement in
Washington, D.C.
Without Location
Intelligence

8. With Location Intelligence

9. CARTO — Unlock the power of spatial analysis
The outcomes:
● D.C. actually could benefit with some
targeted service improvements as
many areas have below “good”
upload and download speeds.
● The next steps would be to enrich
this analysis with population,
workplace population and footfall to
work out where needs better service
(but Downtown would be a good bet!)
With Location
Intelligence

10. Spatial Data Science for Telcos

11. CARTO — Unlock the power of spatial analysis
Market-leaders in Telecom use CARTO:

12. Solving spatial problems for Telco
businesses
Network
Planning
Geomarketing Smart Cities &
IoT
Network
Monitoring

13. Aim: to modernize their geospatial tech stack to
manage large amounts of coverage data with a
solution that enabled self-service, up-to-date
analytics
● Seamlessly ingest and analyze a wide range of
wireless network data streams directly in the cloud
● Integrate their spatial analysis with existing software
and tools like BigQuery Tiler
● Scale their analysis and quickly deliver rich coverage
insights, saving hours of time each week

14. How does CARTO help
businesses solve spatial
problems?

15. CARTO — Unlock the power of spatial analysis
Why?
Why are there gaps in our customer
base? Does this relate to infrastructure,
service, demographics, marketing…
You need to use an LI Platform
Where?
Where are there gaps in our Telco
customer base?
You’re likely using a BI
platform

16. Before...
Data couldn’t be accessed on the cloud.
Organizations need to access via
specialized platforms and databases.
Analysis had to be performed via
typically desktop-based GIS software.
Therefore Location Intelligence has
been limited to specialists.

17. Enter
CARTO
CARTO is a cloud-native Location
Intelligence platform.
Our mission is to empower our
users with the best data and tools
to unlock the power of Geospatial.
We want to democratize access to
Location Intelligence, so it’s not just
for the specialists.

18. CARTO extends BigQuery, enabling Google Cloud customers to
unlock the power of spatial analysis - turning location data into
business outcomes for a wide range of use cases

19. CARTO Workspace
Dashboards & Data
Management
Data Observatory
Analytics Toolbox
React Maps
API Layer
(Import, Authentication, Maps, SQL,
Location Data Services)
Cloud Dataflow
+ geobeam
Application Layer
Application Development SDK
CARTO Solutions
Vertical Specific Solutions
Ingest data using GCP Tools
Lightweight API Layer
Complete Spatial Analytics &
Visualization Toolkit
BigQuery x CARTO
Leverage BigQuery’s native GIS
functions along with CARTO’s Analytics
Toolbox for tiling, location data
services, data enrichment, spatial
indexing, and more.
All computing happens in BigQuery.

20. Where CARTO Adds Value
Connectivity
CARTO connects to the
cloud data warehouse,
tools, and services you
already use to simplify
your workflow.
Premium Data
Access over 12k datasets
from our Data
Observatory! We vet
providers to provide you
with the highest-quality,
most accurate and
relevant data globally.
Build, Visualize &
Share
Browser-based analytics &
visualization platform.
In-app analysis with SQL
and no-code options
available; no prior GIS
experience needed!
Solve problems
Our Analytics Toolbox and
Python-based
CARTO-frames make fast,
automated and iterative
analysis of Big Data easy.
End-to-End
Offering
Get access to our
whole tech stack with
an Enterprise license:
APIs, connectors,
libraries, Python, SDKs,
location data services.

21. 
CARTO Live!

22. Rollout
&
Deployment
Monitoring
and
Management
Planning,
Optimization
and Strategy
● Maps used for site installation and
field work management
● Iterative coverage maps
● Seamless information sharing
between field team, planning staff
and management
● Detect poorly performing areas
and infrastructure, with
geolocation data enabling
optimized response
● Drive growth to new markets and
roll out new products
● Analyze and share data and
insights on coverage, site
information and demographics
● Geomarketing, Data Monetization
How can Location
Intelligence help
with Network
Management?

23. Remote rural areas: how many people are NOT covered by 5G ?
Network Planning & Strategy
Builder map
Workflows (Beta)

24. How can you handle large raster maps with cloud native
analytics?
Coming soon!

25. Get in touch!
hmckenzie@cartodb.com | @helenmakesmaps | comillan@cartodb.com