1. CAROLINE DINSMORE
Featured on HGTV!
Featured on HGTV!
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650-773-2226 (Mobile)
650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
2. CERTIFICATION
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650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
4. WHY KELLER WILLIAMS
Keller Williams is not your traditional Real Estate
company. That is why it is not surprising that it is the
fastest growing real estate company in North America.
Our phenomenal growth is only part of the story:
•2nd largest independent real estate franchise
•A network of over 80,000 real estate consultants
•700+ offices in the US and Canada (50 Major Markets)
•Excellence in cutting-edge real estate training, real estate
coaching and real estate education
•Most Innovative Real Estate Company – Inman News
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
5. WELCOME
TO THE PROCESS
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
6. Reasons why a home does not sell
Marketing
Price
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
7. NAR PROFILE OF BUYERS & SELLERS
How buyers found their home
Open
Other
Houses
Signs and
Flyers
Online
Social
Media
Real Estate Agents
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
8. INFORMATION SOURCES USED IN HOME SEARCH
2010 2011
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
9. PRICE RIGHT - ATTRACT BUYERS
• Pricing your property competitively
will generate the most activity from agents
and buyers.
• Pricing your property too high may
make it necessary to drop the price below
market value to compete with new, well
priced listings.
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
10. PRICING MISCONCEPTIONS
• The value of your property is
determined by what a buyer is willing to
pay and a seller is willing to accept in
today’s market.
• Buyers make their pricing decision
based on comparing your property to
other properties SOLD in your area.
Historically, your first offer is usually
your best.
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
11. PRICE AHEAD OF THE MARKET
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
12. PRICE RIGHT - TIME ON THE MARKET WORKS AGAINST
YOU
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
13. PRICE COMPETITIVELY - THE FIRST 30 DAYS ARE
CRITICAL
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
14. Real Estate Agents
35% of sales
1 in 3 homes sold because of Real Estate Agents
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
15. REAL ESTATE AGENTS: Agent to Agent Marketing
Realtor and Office Meetings
Intranet Advertising
Broker Tour /
Our plan to market your home to other
agents also includes: virtual postcards,
Coldwell Banker Tour
brochures, virtual tours, realtor and office
meetings, broker tour and constant
communications with you the seller. Maintaining a positive and good relationship with
other agents is paramount
In this competitive market, homes are selling within days of being put
on the market. I had clients from England who wanted to buy a house
but they wouldn’t be in the area for a few more days. The house they
wanted went pending. I have a great relationship with the listing agent
so the moment it fell out of contract, the agent called me and my
clients were able to swoop in and buy the home before the agent put it
back on the market.
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
18. REAL ESTATE AGENTS: Virtual Tours
Tap Here Tap Here
Click Here to View Click Here to View
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
19. Online Marketing
37%
first found their home online
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
20. ONLINE MARKETING
Social Brokerage
Media Websites
Search National
Engines Portals
Your Property
Classified
Services
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
21. ONLINE MARKETING: Brokerage Websites
Tap Any to
View
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
22. ONLINE MARKETING: National Portals
Featured Positioning on America’s
Top Real Estate Websites
In addition to our powerful network of more than 600 websites, your property will also enjoy featured positioning
on the top six real estate websites today—AOL.com, MSN.com, Realtor.com, Trulia.com, Yahoo! Real Estate
and Zillow.com. Through our exclusive partnership with these websites, Coldwell Banker Residential Brokerage
listings:
• Will be shown higher in the search results on MSN.com, Realtor.com, Trulia.com, Yahoo! Real Estate and
Zillow.com
• Receive at least 50% more leads with agent branding
• Leads are routed directly to my work phone for immediate response
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
37. ONLINE MARKETING: Social Media
89%
Of all buyers used the internet to
search for homes
15%Of that activity was on a social
media channel
*Data from National Association of Realtors and Internet Marketing Specialist Designation
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
38. ONLINE MARKETING: Social Media
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
39. ONLINE MARKETING: Social Media
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
40. ONLINE MARKETING: Social Media
Tap Here
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
41. ONLINE MARKETING: Social Media
Tap Here
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
42. Signs and Flyers
15%
of sales
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
44. Open Houses
3%
of sales
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
45. STAGING
We want your home to be shown in the best
possible light to prospective buyers to get
you top dollar in the shortest amount of
time.
We will create a warm and inviting
environment focusing on the best
architectural features and selling points of
your home.
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
46. Other Sources
3%
of sales
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
48. Constant Communications
In terms of constant communications,
feedback is tracked and sent to you the seller
on a weekly basis through our Marketing
Activities and Feedback spreadsheet. I
always ask these questions:
•Did your buyer like the property? Are they
going to make an offer?
•Is there anything they would change about
the property?
•Is there a price that they would buy that
home for today? What other properties are
they interested in?
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
52. PERSONAL CONTACTS
Personal
Home Prep
Sphere of
Team
Influence
Appraisers Client Base
Caroline Dinsmore
Colleagues
Inspectors
Lenders
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
54. Is there anything that you think should
be added to our marketing plan that I
did not cover?
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
55. More Targeted Marketing
=
More Qualified Buyers Seeing Your
Home
=
More Offers
=
Getting the Highest Possible Price
Is there anything more important to you than getting the highest possible price?
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
56. WHAT MY CLIENT ARE SAYING
Tap Here
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
57. WHAT MY CLIENT ARE SAYING
Tap Here
650-773-2226 (Mobile) | 650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
58. Thank You
For This
Opportunity
CAROLINE DINSMORE
650-773-2226 (Mobile)
650-558-6818 (Office)
caroline@carolinedinsmore.com
www.CarolineDinsmore.com
