1. Customer Preference and Insights Research
Using MaxDiff
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2. Customer Preference Research
optimizing products and services for market success
Carbonview’s MaxDiff research methodology helps planners, strategists and product specialists predict
which product or service features will impact branding and purchase decisions - through the eyes of the
consumer.
Accurately predict what product or service attributes drive
purchase decisions.
Optimize product or service concepts, marketing offers
and messaging.
Test logos and images to take offers to market that resonate.
Find the winner among multiple marketing messages.
Understand product or service benefit perceptions to drive
customer-optimized offerings.
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3. From Concept to Creation
What attributes are the most important in driving purchase behavior?
Which ad resonates with your target audience?
Which services or product features offer the greatest value?
Which features are most desirable?
test tag lines test features test logos
Find definitive winners and losers among only a few or many items. Develop products, service
offerings, or messaging that will drive your business.
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4. How Does a MaxDiff Question Work?
Respondents are asked to identify the most and least important items in several sets of
attributes. MaxDiff measures customer preference and attribute importance through trade-off
analysis instead of typical rating scales and, therefore, provides greater discrimination between
attributes.
*product image for example
purposes only
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5. Potential Use Cases
LogoTesting: Target your customers with the most effective logo, sign or image.
Call to ActionTesting: Optimize call-to-action messaging and improve marketing ROI for
web, print,TV and more.
Refine Existing Products: Understand which product or brand attributes are most desirable
to potential and existing customers. Adjust marketing and strategy to meet the needs of
the customer value curve.What is the “value curve”?
Advertising: Determine the winning ads among a few or many.
Customer Needs: Identify which product or brand attributes are the most critical as well as
those that can be sacrificed.
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6. Bring us Concepts Test Concepts Get Research Results FAST!
Across Key Demographics
You asked and we listened! Carbonview Research has built an efficient operations process that allows us to
deliver the highest quality research in time tables that are traditionally unheard of in the industry. Let us
understand your needs and exceed your research expectations.
Research Designed to Meet Your Needs
Contact Carbonview Research Today
consumer-preference@carbonview.com
US: 1.866.340.7204
UK: +44 (0) 203.239.4642
Most Important
Least Important
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