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Qualtrics and MaxDiff Analysis: Understanding True Customer Preference Rankings


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MaxDiff analysis is the premiere survey strategy for uncovering how respondents feel about attributes or offerings. When using Qualtrics as a vehicle for running MaxDiff studies, your analysis becomes easier, more effective and better than ever.

Join us for a free webinar as we highlight how Qualtrics technologies makes Maxdiff modeling easier and more intuitive. We’ll be sharing best practices and tips to make sure you’re getting the most out of your survey analysis opportunities.

Published in: Marketing
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Qualtrics and MaxDiff Analysis: Understanding True Customer Preference Rankings

  1. 1. MaxDiff Analysis SM How MaxDiff can lead to better business decisions  
  2. 2. Qualtrics Professional Services 7 years, 100s of projects Google, Nike, JetBlue, PGA image! Craig Lutz
  3. 3. Types of Advanced Experimental Design CONJOINT MAXDIFF TURF
  4. 4. MaxDiff
  5. 5. Most Least
  6. 6. What is the MaxDiff Analysis? o  Understanding the rank order of a set of items o  Select the Most & Least for a list of items o  Best-Worst Scaling
  7. 7. Why MaxDiff Analysis? o  Humans are good at polars o  Not as good at middle-ground o  Very easy for respondents o  Not as many moving parts as conjoint o  No scale bias
  8. 8. When MaxDiff Analysis? o  List of items to understand o  All attributes are on the same plane o  No nested hierarchy
  9. 9. MaxDiff Analysis Process o  Select items to be tested o  Design of how items will displayed together o  Survey respondents and ask Most/Least o  Analyze data set o  Prepare reports
  10. 10. MaxDiff Example
  11. 11. MaxDiff Example
  12. 12. MaxDiff Results
  13. 13. How Do I Do It? o  Qualtrics OOB: MaxDiff question type o  Qualtrics Professional Services: Can run projects from start to finish o  Qualtrics the engine behind it all Qualtrics platform can power any of these advanced designs:
  14. 14. Q&A
  15. 15. Ready to Get Started? Craig Lutz