Digital television is the upcoming trend for indonesia's media industry. The change from analog to digital TV is going to have an impact to advertising industry, content developer, retail and SMEs. The document provide a quick view into what we can expect for the post-digital TV era.

1. © Canvassco 2015. All Rights Reserved.
DIGITAL TELEVISION
INDONESIA
By Ira Sustrini
INDUSTRY TRENDS UPDATE
MAY 2015

2. © Canvassco 2015
DIGITAL TELEVISION INDONESIA
2
Digital television era in Indonesia was
started in 2007 with the forming of a DTTB
steering committee and working group.
STARTED IN 2007…

3. © Canvassco 2015
DIGITAL TELEVISION INDONESIA
3
Starting in 2012, Indonesia is on transition
phase from analog to digital broadcasting
system.
ANALOG TO DIGITAL

4. © Canvassco 2015
DIGITAL TELEVISION INDONESIA
4
On the Roadmap for the transition from
analog to digital terrestrial television
broadcasting, the government plans to
analog switch-off (ASO) in 2018
ANALOG SWITCH-OFF

5. © Canvassco 2015
DIGITAL TELEVISION INDONESIA
5
Trial for DTV was soft launched on Aug
13, 2008 which was followed by the grand
launching on May 20, 2009. Several
phases have been through after that
including implementation regulations.
THE TRIAL OF DIGITAL TV

6. © Canvassco 2015
DIGITAL TELEVISION INDONESIA
6
By end of 2014, Indonesian Broadcasting
Commission - Jakarta announced that 18
private operators will start the trial of digital
television broadcasting in 2015.
THE TRIAL OF DIGITAL TV

7. © Canvassco 2015
DIGITAL TELEVISION - INDONESIA
7
ASO target during 2012 - 2018
Java & Riau Islands2012
Java, Riau Islands, N Sumatra & E Kalimantan2013
Java, Sumatra & E Kalimantan2014
Java, Sumatra, Kalimantan (exc S Kal), N Sulawesi & S Sulawesi2015
Java, Sumatra, Kalimantan & Sulawesi2016
Java, Sumatra, Kalimantan, Sulawesi, Maluku & Papua2017
Nationwide - Analog Switch Off2018

8. © Canvassco 2015
To have smooth migration, Indonesia
still has to address some major
challenges…
8

9. © Canvassco 2015
DIGITAL TELEVISION INDONESIA
9
HIGH INVESTMENT
High investment especially for operators e.g
transmission equipment cost, new/more
contents development

10. © Canvassco 2015
DIGITAL TELEVISION INDONESIA
10
ECONOMICAL ASPECT
SES AB was less than 30% of total population in
2012. Consumer need to purchase set-top box
and television units as the system is different

11. © Canvassco 2015
DIGITAL TELEVISION INDONESIA
11
REGULATION BARRIERS
Current regulations on DTV were only
managed by the Ministry of Communications
and Informatics. More powerful regulation is
needed by all stakeholders post ASO

12. © Canvassco 2015
DIGITAL TELEVISION INDONESIA
12
SOCIAL ASPECT
More channels for viewers will lead to more
complicated supervision from violent content up
to copy-right issues. Even with current system,
some of related issues are still be one of the
weaknesses within the industry.

13. © Canvassco 2015
Migration to digital system will surely lead to
the growth on the other supporting industries
13

14. © Canvassco 2015
DIGITAL TELEVISION INDONESIA
14
MORE SME INVOLVEMENT
Consumers need resellers of the set-top box
during transition phase, especially in the
secondary cities

15. © Canvassco 2015
DIGITAL TELEVISION INDONESIA
15
BOOSTER FOR CREATIVE
AND CONTENT INDUSTRIES
As DTV provides more channels for consumer, it will lead
creative industry (including advertising sector) to have
more involvement in the broadcasting industry.
It will also lead to more involvement of digital content
providers into the broadcasting industry.

16. © Canvassco 2015
DIGITAL TELEVISION INDONESIA
16
INCREASE CONSUMER
SPENDING
Consumer spending will increase as the
impact of more advertising broadcasted and
they will be led to purchase DTV units to be
able to enjoy optimised image quality.

17. CONTACT US
FOR MORE INFORMATION
email: indonesia@canvassco.com
Tel: +6221 2985 8088
www.canvassco.com
CANVASSCO IN INDONESIA
Ira Sustrini
Account Director