20 best marketing books for smart businesses


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Marketing is both art and science. SMB marketing managers need to adapt to modern customer engagement techniques in order to attract and nurture the right kind of audience.

This is a curated list of 20 great marketing books which will be invaluable to a small businesses or any marketing manager. The list covers areas like referral marketing, email marketing, social media marketing, content marketing, persuasion and influence, and more.

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20 best marketing books for smart businesses

  1. 1. 20 BestMarketing Booksfor SmartBusinesses
  2. 2. 1 - Understanding Digital MarketingMarketing Strategies for Engaging the Digital GenerationAuthor Damian Ryan, Calvin JonesDescription This book helps you identify the best ways touse digital marketing. Marketing today needsto include different media. But traditionalresources like agencies and marketingprofessionals are not always clued in to whatis new and how to best use it. That’s whereyou need to turn to experts who can helpyou create marketing plans with newtechnologies and new platforms.Buy http://tinyurl.com/ozo77npPicture Source
  3. 3. 2 - Digital Marketing AnalyticsMaking Sense of Consumer Data in a Digital WorldAuthor Chuck Henman, Ken BurbaryDescription In this world of hyper connectivity and socialnetworks, collecting data is a naturalextension. Data collected is usuallyextensive. How your company uses this datacan be a distinguishing factor and give acompetitive edge. You need to be in aposition to translate that data into decisionsand actions. This book shows you how to dothat.Buy http://tinyurl.com/p9a8camPicture source
  4. 4. 3 - Web 3.0 StartupsOnline Marketing Strategies for Launching & Promoting any BusinessAuthor RL AdamsDescription Being relevant is a very important skill intoday’s competitive times. Just doing yourbusiness is never enough. You need differentmarketing strategies to ensure that you arenot only doing your business well but arealso being noticed. Correct customer profile,efficient targeting and concise messages, allare important cornerstones of a good digitalmarketing policy, especially when you are astart up. Find all that and more in this book.Buy http://tinyurl.com/onr3yb7Picture source
  5. 5. 4 - Email Marketing By the NumbersHow to Use the Worlds Greatest Marketing Tool to Take AnyOrganization to the Next LevelAuthor Chris BaggottDescription Gone are the days of flyers and leaflets.Today you reach out to your consumer overthe internet. But you can’t just compose amail and send it off. Who would you send itto? And how will you ensure the email isread? Such questions and many others areanswered in this book on email marketing.Buy http://tinyurl.com/oqwyounPicture Source
  6. 6. Author John ArnoldDescription Though the first edition is seven years old,the book is regularly updated with the maindo’s and don’ts that you would need to keepin mind for email marketing. From legaladvice to basic words to avoid, you can findall in this book. It’s been a bestseller for areason. Pick it up today!Buy http://tinyurl.com/qemquvbPicture Source5 - E-Mail Marketing for Dummies
  7. 7. 6 - Content RulesHow to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (andMore) That Engage Customers and Ignite Your BusinessAuthor Ann Handley, C. C. ChapmanDescription In the world of internet what to say trumpseverything else. Words, their context andsubtext and even their placing – all can play abig role in your company’s success. This bookhelps you put together effective andsuccessful properties. It will also discuss non-traditional approaches like when to put uppictures or how to include live chats. Thisbook will help you become a powerfulcommunicator.Buy http://tinyurl.com/p5pns4zPicture Source
  8. 8. 7 - Managing Content MarketingThe Real-World Guide for Creating Passionate Subscribers to Your BrandAuthor Robert Rose, Joe PulizziDescription Though an e-book, this book providesincredible insight into how you can structureand create content successfully. Whetheryou are a start up or a large company, beingcareful with words is necessary. One wrongturn of phrase can dissuade a potentiallyloyal customer. Pick the most effective stepsfrom this book.Buy http://tinyurl.com/qzjxl93Picture Source
  9. 9. 8 - Content ChemistryAn Illustrated Handbook for Content MarketingAuthor Andy CrestodinaDescription Content creation is important. But if yourcustomers don’t find the content or yourcompany online, what will be the use of thecorrect content? You also need effectiveblend of different methods like searchengine optimisation, direct marketingtechniques and social media strategies toensure that you stay relevant. This bookhelps you pick the relevant strategy.Buy http://tinyurl.com/pq5et4pPicture Source
  10. 10. 9 - 500 Social Media Marketing TipsEssential Advice, Hints and Strategy for BusinessAuthor Andrew MacarthyDescription In today’s hyper-connected world, socialmedia can be an ambiguous term. There areso many networks out there, each cateringto a different audience and customer profile.How do you pick a network and a strategy forit? That’s where this book comes in handy.You don’t want to miss out on those userswho can be converted to loyal customers.Here are some handy tips.Buy http://tinyurl.com/pqasjprPicture Source
  11. 11. 10 - Digital Marketing MadnessSocial Media Marketing Strategy at Super Low CostAuthor David Michael LedesmaDescription This book guides you toward the mostappropriate social media approach yourcompany needs to take. ‘Going viral’ is not arandom act and needs to be choreographedproperly. You will find social media agenciesto orchestrate your campaign but this bookwill help identify the basics.Buy http://tinyurl.com/pbum8wwPicture Source
  12. 12. 11 - Likeable Social MediaHow to Delight Your Customers, Create an Irresistible Brand, and BeGenerally Amazing on FacebookAuthor Dave KerpenDescription It’s important to be able to effectively useyour web presence to generate revenue andturn customers into brand ambassadors. Theinability of being able to capture the powerof social media in time could lead to lostopportunities. This book helps you turn‘Likes’ into something more tangible.Buy http://tinyurl.com/nkfnrjPicture Source
  13. 13. 12 - Social Media Marketing For DummiesAuthor Shiv Singh, Stephanie DiamondDescription This book will bring together the basics ofentering the world of brand management inthe age of social media. It will help you findand hone the brand’s voice, while showingyou the different methods you can use tomake it successful.Buy http://tinyurl.com/nh9hlklPicture Source
  14. 14. 13 - Positioning: The Battle for Your MindHow to be seen and heard in the overcrowded marketplaceAuthor Al Ries, Jack TroutDescription A classic book but is still relevant even today.It helps you communicate effectively, cuttingout flab and improving communication. Thebook helps you identify your niche market,create an effective marketing strategy andpick the most efficient medium to get there.Buy http://tinyurl.com/q4a8zytPicture Source
  15. 15. 14 – InfluenceThe Psychology of PersuasionAuthor Robert CialdiniDescription Another classic but very relevant in today’sconnected times as well. You not only needto be clear in what you say but also in howyou say it. This book helps you get themessage out clearly, in a world that is usedto a lot of noise. Become a powerfulpersuader with this book.Buy http://tinyurl.com/ovye3myPicture Source
  16. 16. 15 – Influence MarketingHow to Create, Manage, and Measure Brand Influencers in Social MediaMarketingAuthor Danny Brown, Sam FiorellaDescription Influence is a powerful tool in this social-media driven world. How do you identifywhich opinion should matter. This book helpsyou to shape opinions of your readers orusers in a fashion beneficial to you. It helpsyou identify the voice and form you wantyour customers to have.Buy http://tinyurl.com/nrs2pqtPicture Source
  17. 17. 16 – Return On InfluenceThe Revolutionary Power of Klout, Social Scoring, and InfluenceMarketingAuthor Mark SchaeferDescription This book helps you convert your socialmedia popularity into tangible benefits. Howto ensure that your voice is heard in thecacophony known as the social media?Social networks have a scoring model toindicate popularity. This book can guide youand help you improve your standing with thehelp of your ‘scores’.Buy http://tinyurl.com/o3xujlvPicture Source
  18. 18. 17 – Guerrilla Social Media Marketing100+ Weapons to Grow Your Online Influence, Attract Customers, andDrive ProfitsAuthor Jay Conrad Levinson, Shane GibsonDescription This book provides a step-by-step process toexecuting your social media strategies. Getready to shed scary buzzwords and statisticsthat are taking root. These experts will makeconquering the social media scene, a breeze.Buy http://tinyurl.com/pxr68hdPicture Source
  19. 19. 18 – The Referral EngineTeaching Your Business to Market ItselfAuthor John JantschDescription You are already aware of what referralmarketing is but are not sure how to get theball rolling? This is the book for you! How tokeep your existing customers happy andconvert them into brand champions – thisbook shows you the way. Service is vital forexisting and potential customers.Buy http://tinyurl.com/ph33ssoPicture Source
  20. 20. 19 – 29 Powerful Referral Marketing SecretsAuthor Len FosterDescription For a complete digital marketing policy, youneed to use all tools possible. Word-of-mouth publicity is one such tool. There areother similar tools that are useful in referralmarketing that you may be missing out on.This book provides you with 29 simpletechniques that will help you implement agood referral policy.Buy http://tinyurl.com/o8wt6p4Picture Source
  21. 21. 20 – Word of Mouth MarketingHow Smart Companies Get People TalkingAuthor Andy SernovitzDescription This book brings together all advice onreferral marketing. It highlights reasonspeople want to talk to you. It points out thebest ways to get people talking. The bookhelps you create a buzz about your brand orcompany. Pick this book up to get the mostout of your customers.Buy http://tinyurl.com/of9eppgPicture Source
  22. 22. About CanvassPowerful All-in-One Marketing SoftwareSeveral marketing campaigns from a single, easy to usedashboardhttp://canvass.in | info@canvass.in | @GetCanvass