How to Create & Maintain a Green Recruiting Program


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“Green” is all the rage these days. Green buildings. Green transportation. Green clothing. And yes, now there is even a way to “green” your recruiting program. Learn how to attract candidates by evolving interviewing and hiring into completely electronic processes in order to reduce your carbon footprint.

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How to Create & Maintain a Green Recruiting Program

  1. 1. How to Create & Maintain a “Green” Recruiting Program Contact Heather at
  2. 2. About Our Sponsor: Cachinko• Reduce administrative time and wastes by 60% or more• She can focus more time engaging the Talent Community and filling positions Contact Heather at 2
  3. 3. What is “Green” Recruiting?Employers committed to “Green Recruiting” recognize and embrace the broader issues of social responsibility, community involvement, environmental stewardship and sustainability of the environment and openly assess their results at all levels of the organization.They especially realize the importance of sharing their vision and actions with employees and candidates in order to attract, engage and influence the most talented candidates to come and stay. -- Gerry Crispin, CareerXroads Contact Heather at 3
  4. 4. How Important is Being “Green”?• 75% of consumers believe social responsibility is important• 55% of consumers said they would choose a product that supports a particular cause against similar products that don’t• Similarly, many potential employees will evaluate organizations based on their corporate responsibility and “green” initiatives• Particularly Gen Y or “Millennial” candidates – Gen Y ranks “working for a socially responsible company” 4th most important Contact Heather at 4
  5. 5. Why Go “Green”?According to a report by the Sustainable Business Networkof Washington (SB NOW), here are some reasons why acompany should go green:1. Increasing employee satisfaction, retention and productivity2. Improving operational efficiency and effectiveness3. Saving energy, water and raw materials4. Shielding yourself from escalating energy and water prices5. Branding the business and differentiating it from the competition6. Developing a positive, proactive relationship with local compliance inspectors7. Reducing pollution, waste and greenhouse gas emissions8. Avoiding fines and other sanctions green guide and certification Contact Heather at 5
  6. 6. Steps to Creating a “Green” Recruiting Program• Evaluate your organization & recruiting program – How important is social responsibility at your company? – Are you taking steps toward becoming more environmentally-friendly? – Have any employees left to work at a more socially responsible company? – Are “green” practices supported by upper management? – How are you communicating “green” efforts to candidates and consumers? Contact Heather at 6
  7. 7. Steps to Creating a “Green” Recruiting Program• Evaluate your organization & recruiting program (con’t) – Check out competitors’ sites to see how “green” they are – Read the latest “green” strategies to see where you could improve or what you could add – Gather all information about your organization and its “green” initiatives – Determine how socially responsible your current recruiting program is, including interview tactics, traveling, paper use, etc. Contact Heather at 7
  8. 8. Steps to Creating a “Green” Recruiting Program• Evaluate the employee lifecycle - Work force planning – Performance appraisals - Recruitment – Payment processes - Career fairs – Communications & PR - College focused events – Employment branding - Candidate interviews & – Reward & recognition selection programs - On boarding – Exit interviews - Distribution of benefit – Holiday parties & information celebrations - Open enrollment – Announcements of - Orientation program changes in benefits, - Retirement benefits policies, procedures Contact Heather at 8
  9. 9. Steps to Creating a “Green” Recruiting Program• Determine changes to be made – Where can your organization do better? – What processes can be streamlined? – Are there options to be more environmentally-friendly? – Particularly: How can your recruiting program take the lead in social responsibility? Contact Heather at 9
  10. 10. Steps to Creating a “Green” Recruiting Program• Make it clear through the company brand & messaging how important social responsibility is – Develop focused messaging to use throughout company efforts – Branding your organization as a “green” leader differentiates it from the competition – Recruitment and retention is based upon a candidate’s fit within the organization • Having transparent and clear messaging helps attract the “right” candidates from the beginning Contact Heather at 10
  11. 11. Steps to Creating a “Green” Recruiting Program• Social recruiting – Use social media and networking sites to communicate & interact with candidates • Twitter, Facebook, LinkedIn, blogs, YouTube, Flickr Tumblr, Reddit, etc. – Create talent communities and talent networks for organizing your potential candidates, alumni and current employees – Focus on creating great content for candidates in order to attract top talent Contact Heather at 11
  12. 12. Steps to Creating a “Green” Recruiting Program• Virtual interviewing – Attract top candidates from all areas with virtual interview options • Skype, GreenJobInterview – Reduce travel emissions and costs by using technology • Live virtual interviews save 628 kg of CO2 per interview. 60 interviews per month of CO2 reduction equals 120 cars off the road annually! (Source: “How To Create a Green Recruiting Practice” by Lizz Pellet) Contact Heather at 12
  13. 13. Great Examples of “Green”-Focused Companies• Proctor & Gamble – Focus on sustainability, environmental & social responsibility, product safety, heritage & employee engagement – Lots of info about each program, results, measurements and the company’s mission• Whole Foods – Focus on organic farming, sustainable agriculture, alternative energy, composting, etc. – They clearly understand the ideal candidate and describe their mission and values clearly to that candidate Contact Heather at 13
  14. 14. Great Examples of “Green”-Focused Companies• Nike – Focus on innovation and responsibility – Showing Nike is a thought leader in their industry by releasing its Environmental Apparel Design Tool and collaborating with other companies• Coca-Cola – 2020 Vision: Getting ready for tomorrow today – From the vision: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Contact Heather at 14
  15. 15. Maintaining a “Green” Recruiting Program• Continued support from all levels of the organization – Management, marketing, C-level, etc.• Clear, consistent messaging from recruiting to marketing to social media• Evolving efforts to corporate and social responsibility – What’s the next best thing? Contact Heather at 15
  16. 16. Thank you!Join us for our next employer webinar on:February 28, 2011: Creating a Proactive Recruiting Strategy to Target Passive Candidates Contact Heather at