Kate Rubin Stem Tecna Presentation 03.19.09 (2)

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A commitment to STEM …
a focus on connections

TECNA
March 19-20, 2009

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION 1

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The Teacher
She needs help in a number of ways

Field Trips

Guest speakers
Internships/
Externships
Materials / Supplies

Mentors


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The Employee
He has a lot he can offer

Facility visits

3M Visiting Wizards

Day in the life

Materials / Supplies

Mentoring students


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getSTEM Vision
The portal for Minnesota Educators and Businesses to connect and collaborate
to build relationships to match STEM needs with STEM resources.
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“We have a facility in
Fridley along with an
R&D lab “
“Looking to coordinate
a manufacturing plant
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visit for a field trip“

“Looking to coordinate
a manufacturing plant
visit for a field trip“
“We have a facility in
Fridley along with an
R&D lab “


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getSTEM Components
• Just Ask request list
• Just Offer give list
• STEM Events
• STEM Successes
• About STEM
• STEM News
• STEM Links
• STEM Media
• My STEM

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Create a profile at www.getSTEM-mn.com
It’s free and easy to use!

Go to My STEM and
click on the register
link to create a profile.
After you have
registered, you’re
ready to begin
connecting with local
schools and
businesses!


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Create a Profile
• Creating an account on
getSTEM is the first
step to begin
networking with others
in the STEM
community.

• Accounts are free

• Completing interests
assists the “My STEM”
feature of getSTEM


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Just Ask… Just Offer… It Just Makes Sense!

Teachers click on JUST
ASK and list how
businesses can help
your students and
classroom.


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Just Ask
• Include the location of your school
• List the grade level that you teach
• Preferred time: deadline, time of day
• Subject
• Recent topics students have studied
• End goal
• What do you hope to
accomplish?
• Fieldtrip to a lab for students
to observe ABC
• Guest speaker on
engineering, please bring
hands on examples for
students to see


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Just Ask… Just Offer… It Just Makes Sense!

Businesses and
Organizations click on
JUST OFFER and list
opportunities for your
company to participate
in K-12 education.


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Just Offer
• Include the general
geographic area where
you are interested in
volunteering

• List the grade level and
subject area that your
program is suitable for

• Timeline of when
you’re available
including general time
of day (available most
Wednesday mornings)


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Reply to Postings
Don’t forget, you may also reply to
Asks & Offers posted by other users.
Simply click on the posting and go to
CLICK HERE TO CONTACT and
getSTEM will contact the person who
made the posting.


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Connections Through getSTEM
getSTEM will send an
automated email when a
member of the getSTEM
community responds to
your posting

Emails are sent through the
getSTEM web portal to
maintain privacy of user
profiles and keep contact
information confidential


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Sample Postings
Asks Offers
Pencils of any kind for student 3M Visiting Wizards:
use needed… interactive science
presentations brought to
Science Fair judges needed for your classroom
the 8th grade Science Fair on
January 20th Engineering: guest speaker for
students of all ages
Guest speaker on mechanical
engineering to speak to my Robotics mentor: I am
9th grade Project Lead the interested in mentoring a
Way class high school robotics team


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STEM Events

• Calendar that lists
STEM events
• Users may submit
events to be added
to the getSTEM
calendar


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Successes
• Highlight successful
connections made
through getSTEM
• Recognize participants for
their volunteerism and
dedication to STEM
education
• Method of in-direct peer-
to-peer sharing for both
the education and
business communities


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About STEM
• General
information on
STEM education
• Message from the
education and
business
community on the
value of STEM
education


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STEM News

• Recent articles on
STEM education
around the State of
Minnesota


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STEM Links

• Library of STEM
resources and
STEM education
organizations
• User submitted
links and
organizations


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STEM Media

• Web videos
• Virtual Field Trips
• Flash Movies
• User Submitted


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My STEM Profile
• Personal Dashboard of Asks/
Offers
• Shows User History
• Allows you to update and Edit
Postings
• Will provide you with possible
matches based on the interests
selected in your profile


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getSTEM social
Share getSTEM with
groups on Twitter,
Share getSTEM your peers by
LinkedIn, and
forwarding to a friend
facebook


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getSTEM Program Management
(Minnesota Model)
Program Coordinator
Program Manager
• Technical Support
• Populate getSTEM Site
– Assist with user support
– Actively recruit content fro the getSTEM web portal
– Website development and updates
– Events / News
– Application/ Hosting/ Design Assistance
– Successes
– Coordinate all Technical Support Projects
– Website Postings
– Compose, edit and post success stories
• Market getSTEM Site – Search Engine Optimization (SEO)
– Provide series of presentations/ training sessions
• Data Management
– Design and Coordinate marketing materials
– Responsible for reporting on site statistics
– Manage getSTEM outreach and awareness campaigns
– Track getSTEM use and profiles
– Develop and Manage Marketing Program
– Observe website trends
– Liaison to all getSTEM partners and manage coordinated
– Create website activity reports
efforts
– Identify target audiences based on site analytics
• Site Development
– Manage getSTEM database
– Oversee website development and Coordinate
– Tracking communications and analyzing successful outreach
– Understand getSTEM site statistics trends and activities methods
– Knowledge of getSTEM Search Engine Optimization (SEO)
• Financials
– Manage getSTEM P&L
– Fundraising & Sponsorship Coordination


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MN Department of Education Roles
• Market getSTEM to education community
• Manage content and upload news stories to
the getSTEM “STEM News” page
• Coordinate earned media efforts
• Communicate getSTEM to policymakers


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Current getSTEM Supporters


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getSTEM Analytics


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Data Elements Captured via getSTEM
• # of Asks
• # of Offers
• # of profiles created
• # of profiles created by school or organization
• Time to connection
• Need more
• # of views of items
• Search terms


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Data Segments Captured via getSTEM
• Geography
– State, County, Zip, School District
• Profile type
– Educator, Business professional
• Time
– Year, Quarter, Month, Week, Day, Hour, Minute
• Type
– Ask, Offer
• Ask / Offer Type
– Materials / Supplies, Equipment, Presentations, Mentors, Field Trips, Informational Interviews,
Judges
• School type
– High school, middle school, elementary school
• Organization / Business Type
– Outreach activity
• Search terms


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getSTEM Visits
3,374 Unique Visits (03.10.09)
Number of Visits
400
300
200
100
0 Number of
2/2/2009

2/9/2009

3/2/2009

3/9/2009
2/16/2009

2/23/2009

Visits

Number of Visits
1400
1200
1000
800
Number of
600
Visits
400
200
0
2/23/2009 2/16/2009 2/9/2009 2/2/2009 3/2/2009


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getSTEM Traffic
Visits

Direct
Google
BrandingSharepoint.com
KEYC.com
MHTA.org
education.state.mn.us
inetium.com
tnet.unisys.com


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getSTEM Profiles Created
323 Total Accounts (03.10.09)
– 124 Business
– 199 Educators
18
16
14
12
10
8
Business
6
4 Education
2
0


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Individual Profile Data
Overall 11 : 1 - Unique Visitor to Accounts


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Asks/ Offers
44 Postings in the first 40 days
• 23 Asks
• 21 Offers
• 7 profiles created to 1 Just Ask/ Just Offer posting


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Posting Responses
21 responses in the first 40 days!
• There has been one response for every two
postings are 2 postings
• 48% Response Rate


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Subscriber/ Hosting Model
getSTEM Subscriber
– Marketing and awareness
– One time setup fee $7,500
• Coordinate and manage all
• Configuration of system for general marketing for state
one state
• Distribute electronic
• Key contacts, email, web marketing kit
address etc. for one state • Responsible for promoting
• Marketing kit for state user driven content to web
portal
• Training webinar for state
– Content Management
– Annual hosting fee $22,500
• Approve events, articles, and
• Technical support links submitted by user to
• Reporting ensure content is relevant to
STEM education and state
• Content publishing/ editing
– Level 1 Support
• Hosting, design, web portal
• First line of training and
using SharePoint platform
support to local users


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New Subscriber
• Subscriber/ Hosting Agreement
• Provide getSTEM with state content
– Key contact info, list of districts, necessary data
• 30 day delivery (from date of contract)


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TECNA’s National STEM Pilot
Industry’s concern:
Loss of Utah’s 14-18 year olds

Start - 9th Grade HS Grads: Net Industry Workforce:
39,000 31,000 19,000

60%
79%

Loss: 12,000
Loss: 8,000
40% - “Valley of Death”
21% - Dropout

* 39,000 – Total Utah students enrolled in 9th grade public schools in 2005. Source: National Center for Education Statistics.
** 79% - Utah high school graduation rate. Source: Education Week – Class of 2005. Includes 9-12 grade.
*** 60% - UTC estimate percentage of high school graduates who continue onto any post-secondary training/education/certificate programs.
**** 19,000 – Students who pursue any post-secondary training/education/certificate program a year after high school graduating
Note: All above figures are rounded

getSTEM © Copyright 2009 MINNESOTA HIGH TECH ASSOCIATION

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Industry’s #1 Issue:
Quality Workforce!
2009 Plan

Opportunity: Class of 2010
• Enhance high school graduates –
additional training/education
– Expecting successful pathway for 50-90%
of graduates that don’t go beyond high
school
– After graduation, can opt out; full refund
– NATIONAL STEM INITIATIVE through
Technology Councils of North America
(TECNA – UTC is one of 42 tech councils)
• Need:
– State School Board Decision
– SEOP Amendment
• Legislative backing
• 2009 Session


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Industry’s #1 Issue:
Quality Workforce!
2009 Recommendations
Other Opportunities: Class of 2010
• Placement results of college/UCAT
graduates
– Better decision making -- Real world
validation of degrees/certifications
– Compelling information from all UCAT and
colleges

• Industry involvement
– Mentors and classroom

• Governor’s 30 Hot Jobs


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Quality Workforce
2009 Priority Initiatives

• Engineering Initiative
– Huge impact on industry since 2001
– Engineer shortages: 500 openings in 91 cos.
(4Q 08 Survey)

• USTAR Funding

2010 Session

• Math Education Initiative
– “The critical thinking skill”
– Singapore math incentive for K-8
– Math for America (Sen. Stephenson)

• Training Incentives
– For Utah companies to train and
retain employees


Kate Rubin Stem Tecna Presentation 03.19.09 (2)

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