Re Leaf Project Management Business Plan Presentation

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Startup business plan for a Project Management company that is focused on energy efficient home renovations.

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Re Leaf Project Management Business Plan Presentation

  1. 1. The Leader in Energy Efficient Renovations Service Market Competition Marketing Financials Risks
  2. 2. • Home Energy Audit – 2007 – $150 – 2 Consultations – Rebates – 18 Months Service Market Competition Marketing Financials Risks
  3. 3. Service Management Fee Product Contractor Sales Commissions ReLeaf Market Competition Marketing Financials Risks
  4. 4. Service Initial consultation Budgeting Contract Timeline Estimates Products Renovations Report Market Competition Marketing Financials Risks
  5. 5. Service • BCIT Part-time Associate Certificate in Construction Operations • Project Management Professional Certificate • Work experience • Duties – In-home consultation – Estimates of the service fee – Develop schedule – Create contract – Timeline – Deliver final report & collect payment Market Competition Marketing Financials Risks
  6. 6. Service • BCIT Marketing Management Program • Project Management Professional Certificate • Duties – B2B relationships with contractors – Connection with home energy audit companies – Overseeing Renovations – Paying contractors – Final home energy audit Market Competition Marketing Financials Risks
  7. 7. Service • BCIT Marketing Management • Project Management Professional certificate • Duties – Secretary tasks – B2B relationships – Product expert – Final report Market Competition Marketing Financials Risks
  8. 8. • Primary – Add value • Secondary – Saves money • Market – Homeowners ages 25 – 64 – Employed full-time – Household income >$80,000 – Homes built before 2003 Service Market Competition Marketing Financials Risks
  9. 9. Market 29,852 30,000 25,000 Homes built before 2003 20,000 13,510 15,000 12,102 10,000 6,114 3,429 5,000 2,605 0 Service Competition Marketing Financials Risks
  10. 10. Market • Energy audit approval • Experience • Accurate estimates • Contract agreements • Payment terms Service Competition Marketing Financials Risks
  11. 11. Market • Home Energy Audit Companies • Referrals Awareness • Word of Mouth • Advertising tactics • Website • Testimonials Investigation • Service Cost • Opportunity Cost • After first consultation Purchase • Create & Sign Contract • Completed date is outlined • After signed contract Payment • Each major renovation • Completion of entire project Service Competition Marketing Financials Risks
  12. 12. Market • Environmental – Home energy audit is only available in Ontario and B.C • Housing – Vancouver sales declined by 42.9% – Added Value • Working hours – Increase – Convenience Service Competition Marketing Financials Risks
  13. 13. • Renovation Companies • Contractors • Project Management Companies – Don’t contract out – High bias – High pressure – Charge by % of cost – Limited geographically Service Market Competition Marketing Financials Risks
  14. 14. Competition • Individual contractors – High bias – May need to find multiple contractors – Takes more time – Must oversee the process Service Market Marketing Financials Risks
  15. 15. Competition Service Market Marketing Financials Risks
  16. 16. Competition • Non Bias • Low pressure • Niche market – Saves cost in energy expenses – Adds value • Flexibility – Geographically • Connection to home energy audit companies Service Market Marketing Financials Risks
  17. 17. Initial Awareness Word of Mouth Referrals Service Market Competition Marketing Financials Risks
  18. 18. Marketing • Print Media – Local Newspapers, magazine • Publicity – Radio, BCEIA • Online – Google AdWords, Website Service Market Competition Financials Risks
  19. 19. $2,000,000 $1,500,000 Revenues $1,000,000 Expenses $500,000 $0 Year 1 Year 2 Year 3 Service Market Competition Marketing Financials Risks
  20. 20. Financials Year 1 Service 11% Revenue 45% Product 45% Revenue Contractor Revenue Service Market Competition Marketing Risks
  21. 21. Financials Year 1 Service Profit 11% 55% 34% Product Profit Contractor Profit Service Market Competition Marketing Risks
  22. 22. Financials • Investment = $30,000 • DOC = $9,587 • WCR = $85,665 – 50% error allowance • Start Up Costs = $95,252 • Total Line of Credit Required = $96,000 Service Market Competition Marketing Risks
  23. 23. • Year 3 – Hire 1 new project manager – Double sales – Minimal expenses • Year 5 – 3 provinces Service Market Competition Marketing Financials Future
  24. 24. Service Market Competition Marketing Financials Risks

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