What Can a Super Bowl Ad Buy You in Content?
Upcoming SlideShare
Loading in...5
×
 

What Can a Super Bowl Ad Buy You in Content?

on

  • 10,573 views

What can a Super Bowl ad buy you in content? How else could the $4 million price tag on a :30 TV spot during the big game be spent? Joe Pulizzi looks at ways this could be used for your content ...

What can a Super Bowl ad buy you in content? How else could the $4 million price tag on a :30 TV spot during the big game be spent? Joe Pulizzi looks at ways this could be used for your content marketing efforts.

Statistics

Views

Total Views
10,573
Views on SlideShare
7,417
Embed Views
3,156

Actions

Likes
12
Downloads
71
Comments
2

25 Embeds 3,156

http://contentmarketinginstitute.com 1629
http://www.linkedin.com 784
https://www.linkedin.com 264
http://www.google.com 183
http://feedly.com 108
https://twitter.com 96
http://www.feedspot.com 28
http://feeds.feedburner.com 17
http://digg.com 11
http://www.newsblur.com 9
http://glocalmarketers.blogspot.in 4
http://newsblur.com 3
http://plus.url.google.com 3
http://www.spundge.com 3
http://127.0.0.1 2
http://prwired.blogspot.in 2
http://feedreader.com 2
http://www.inoreader.com 1
http://test.inoreader.com 1
https://www.facebook.com 1
http://tweetedtimes.com 1
https://www.rebelmouse.com 1
https://tweetdeck.twitter.com 1
http://www.feedreader.com 1
http://feedproxy.google.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

What Can a Super Bowl Ad Buy You in Content? What Can a Super Bowl Ad Buy You in Content? Presentation Transcript

  • Content Marketing Math: How Much Content You Can Get For the Cost of One Super Bowl Ad?
  • The average 30-second Super Bowl TV spot costs $4 million That’s $133,000 per second
  • How much content for your content marketing program could you buy for that?
  • 53 Issues of your own magazine = 20 hours of engagement per person
  • 17,750 BLOG POSTS = 10.6 Million Social Shares
  • 1300 white papers Even fully designed and proofed, that would still be enough for one white paper, every day, for the next 2 years
  • A Chief Content Officer Content marketing leadership for your company for 27 years
  • A managing editor Content production expertise for 44 years
  • 17 full-scale customer events = Personal connections with 4,250 customers
  • 50 B OOKS 50 books developed for your brand = Established authority in your industry
  • 4 0 0 400 infographics = a potentially new audience through new channels
  • Remember: While the business goals of content marketing and traditional advertising are often different, the content you create can be leveraged to have a much longer shelf life than traditional ad space.
  • For more information on the math behind these equations, read Joe Pulizzi’s recent LinkedIn post: What Can a Super Bowl Ad Buy You in Content? Want to see more content marketing plays? View the Content Marketing Institute’s Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers.