0
Content
Marketing
Math:
How Much Content You Can Get
For the Cost of One Super Bowl Ad?
The average 30-second
Super Bowl TV spot costs
$4 million
That’s $133,000 per second
How much content for
your content marketing
program could you
buy for that?
53 Issues of your own magazine

= 20 hours of engagement per person
17,750
BLOG POSTS
=

10.6 Million Social Shares
1300
white
papers

Even fully designed
and proofed, that
would still be enough
for one white paper,
every day, for the
nex...
A Chief
Content
Officer
Content marketing leadership
for your company for 27 years
A
managing
editor
Content production
expertise for 44 years
17 full-scale
customer events
= Personal connections with 4,250 customers
50 B
OOKS
50 books developed for your brand
=
Established authority in your industry
4

0

0

400 infographics

=
a potentially new audience through
new channels
Remember:
While the business goals of content marketing
and traditional advertising are often different,
the content you c...
For more information on the math behind these
equations, read Joe Pulizzi’s recent LinkedIn post:

What Can a Super Bowl A...
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What Can a Super Bowl Ad Buy You in Content?

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What can a Super Bowl ad buy you in content? How else could the $4 million price tag on a :30 TV spot during the big game be spent? Joe Pulizzi looks at ways this could be used for your content marketing efforts.

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Transcript of "What Can a Super Bowl Ad Buy You in Content? "

  1. 1. Content Marketing Math: How Much Content You Can Get For the Cost of One Super Bowl Ad?
  2. 2. The average 30-second Super Bowl TV spot costs $4 million That’s $133,000 per second
  3. 3. How much content for your content marketing program could you buy for that?
  4. 4. 53 Issues of your own magazine = 20 hours of engagement per person
  5. 5. 17,750 BLOG POSTS = 10.6 Million Social Shares
  6. 6. 1300 white papers Even fully designed and proofed, that would still be enough for one white paper, every day, for the next 2 years
  7. 7. A Chief Content Officer Content marketing leadership for your company for 27 years
  8. 8. A managing editor Content production expertise for 44 years
  9. 9. 17 full-scale customer events = Personal connections with 4,250 customers
  10. 10. 50 B OOKS 50 books developed for your brand = Established authority in your industry
  11. 11. 4 0 0 400 infographics = a potentially new audience through new channels
  12. 12. Remember: While the business goals of content marketing and traditional advertising are often different, the content you create can be leveraged to have a much longer shelf life than traditional ad space.
  13. 13. For more information on the math behind these equations, read Joe Pulizzi’s recent LinkedIn post: What Can a Super Bowl Ad Buy You in Content? Want to see more content marketing plays? View the Content Marketing Institute’s Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers.
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