What can a Super Bowl ad buy you in content? How else could the $4 million price tag on a :30 TV spot during the big game be spent? Joe Pulizzi looks at ways this could be used for your content marketing efforts.
Even fully designed
and proofed, that
would still be enough
for one white paper,
every day, for the
next 2 years
Content marketing leadership
for your company for 27 years
expertise for 44 years
= Personal connections with 4,250 customers
50 books developed for your brand
Established authority in your industry
a potentially new audience through
While the business goals of content marketing
and traditional advertising are often different,
the content you create can be leveraged to
have a much longer shelf life than
traditional ad space.
For more information on the math behind these
equations, read Joe Pulizzi’s recent LinkedIn post:
What Can a Super Bowl Ad Buy You in Content?
Want to see more content marketing plays?
View the Content Marketing Institute’s
Content Marketing Playbook: 24 Epic Ideas for
Connecting With Your Customers.