Should my boss meet X?Would Y be a good person to get on the News Channel?What are the arguments for and against Z?Who are the stakeholders in this area?How BBC journos use searchMy xp with Twitter and TV interviews
YouTube search box
Daily Telegraph and DiggClassic public affairs e.g. of trade bodies with members around the countryMHP’s property sector work
It’s not about coding or geeks.
London riotsHillsborough e-petitionConsumer protests
Need to be fast movingHard to identify key people in advance – it’s only in retrospect that network becomes clearDrive by democracy concerns
38 Degrees. Mobilising people to meet up together and to meet MPs500,000 signed petition220,000 shared campaign on Facebook100,000 emailed or called MP30 local groups created
Email, Twitter, Facebook etc.Lists don’t appear overnight, they are built up. Very different skill to building up journalist contacts.
Chris BryantUnderpantsAlcoholSerious point – private vs public divide. Helping people tidy up and professionalise their online persona is importantThe other Mark Packs – fisherman, artist, Doctor – but charges
How social media is changing public affairs
The 13 word version: Social media is very public … … but much of its influence is hidden away
Another 13 word version: Social media… Shapes search results Drives traffic Makes mobilisation easier Humanises – or demonises
Social media... shapes search results Search matters because: 90% online sessions start with it Used widely for research Frames the debate before it starts