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Social media and public affairs - Mark Pack

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Social summer session - 25 August

Social summer session - 25 August
Social media and public affairs - Mark Pack

To view other social summer events visit www.cipr.co.uk/socialsummer

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  • Should my boss meet X?Would Y be a good person to get on the News Channel?What are the arguments for and against Z?Who are the stakeholders in this area?How BBC journos use searchMy xp with Twitter and TV interviews
  • YouTube search box
  • Daily Telegraph and DiggClassic public affairs e.g. of trade bodies with members around the countryMHP’s property sector work
  • It’s not about coding or geeks.
  • London riotsHillsborough e-petitionConsumer protests
  • Need to be fast movingHard to identify key people in advance – it’s only in retrospect that network becomes clearDrive by democracy concerns
  • 38 Degrees. Mobilising people to meet up together and to meet MPs500,000 signed petition220,000 shared campaign on Facebook100,000 emailed or called MP30 local groups created
  • Email, Twitter, Facebook etc.Lists don’t appear overnight, they are built up. Very different skill to building up journalist contacts.
  • Chris BryantUnderpantsAlcoholSerious point – private vs public divide. Helping people tidy up and professionalise their online persona is importantThe other Mark Packs – fisherman, artist, Doctor – but charges

Social media and public affairs - Mark Pack  Social media and public affairs - Mark Pack Presentation Transcript

  • How social media is changing public affairs
  • The 13 word version:
    Social media is very public …
    … but much of its influence is hidden away
  • Another 13 word version:
    Social media…
    Shapes search results
    Drives traffic
    Makes mobilisation easier
    Humanises – or demonises
  • Social media... shapes search results
    Search matters because:
    90% online sessions start with it
    Used widely for research
    Frames the debate before it starts
  • Photo credit: Mon of the Loin on Flickr
  • Social media... shapes search results
    Social signals increasingly used by search engines
    PLUS
    Social networks have their own search engines
  • Another 13 word version:
    Social media…
    Shapes search results
    Drives traffic
    Makes mobilisation easier
    Humanises – or demonises
  • 43% of news sharing is via social media
    Photo credit: chiefmoamba on Flickr
  • Social media... drives traffic
    Encouraging sharing is NOT just a matter of adding buttons
    Encouraging sharing IS a matter of the right content and the right community
  • Social media... shapes search results
    So content has to be:
    Search friendly
    Social network friendly
    Sharing friendly
  • Another 13 word version:
    Social media…
    Shapes search results
    Drives traffic
    Makes mobilisation easier
    Humanises – or demonises
  • Social media... makes mobilisation easier
    Speedy
    Unpredictable
    Often superficial
    Can be caught in online ghetto
  • Power lies in lists
  • Another 13 word version:
    Social media…
    Shapes search results
    Drives traffic
    Makes mobilisation easier
    Humanises – or demonises
  • (In the interests of public taste, the photoshave been removed from this slide)
  • Another 13 word version:
    Social media…
    Shapes search results
    Drives traffic
    Makes mobilisation easier
    Humanises – or demonises
  • A different set of skills
    This isn’t traditional Public Affairs:
    Search optimisation
    Social networking
    Community building
    Online reputation
  • Photo credit: Mon of the Loin on Flickr
  • The 13 word conclusion:
    As social media gets everywhere…
    … it is too important to leave to others
  • Thank you
    Contact