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Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
Social media and public affairs - Mark Pack
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Social media and public affairs - Mark Pack

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Social summer session - 25 August …

Social summer session - 25 August
Social media and public affairs - Mark Pack

To view other social summer events visit www.cipr.co.uk/socialsummer

Published in: Technology, Business
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  • Should my boss meet X?Would Y be a good person to get on the News Channel?What are the arguments for and against Z?Who are the stakeholders in this area?How BBC journos use searchMy xp with Twitter and TV interviews
  • YouTube search box
  • Daily Telegraph and DiggClassic public affairs e.g. of trade bodies with members around the countryMHP’s property sector work
  • It’s not about coding or geeks.
  • London riotsHillsborough e-petitionConsumer protests
  • Need to be fast movingHard to identify key people in advance – it’s only in retrospect that network becomes clearDrive by democracy concerns
  • 38 Degrees. Mobilising people to meet up together and to meet MPs500,000 signed petition220,000 shared campaign on Facebook100,000 emailed or called MP30 local groups created
  • Email, Twitter, Facebook etc.Lists don’t appear overnight, they are built up. Very different skill to building up journalist contacts.
  • Chris BryantUnderpantsAlcoholSerious point – private vs public divide. Helping people tidy up and professionalise their online persona is importantThe other Mark Packs – fisherman, artist, Doctor – but charges
  • Transcript

    • 1. How social media is changing public affairs
    • 2. The 13 word version:
      Social media is very public …
      … but much of its influence is hidden away
    • 3. Another 13 word version:
      Social media…
      Shapes search results
      Drives traffic
      Makes mobilisation easier
      Humanises – or demonises
    • 4. Social media... shapes search results
      Search matters because:
      90% online sessions start with it
      Used widely for research
      Frames the debate before it starts
    • 5. Photo credit: Mon of the Loin on Flickr
    • 6. Social media... shapes search results
      Social signals increasingly used by search engines
      PLUS
      Social networks have their own search engines
    • 7. Another 13 word version:
      Social media…
      Shapes search results
      Drives traffic
      Makes mobilisation easier
      Humanises – or demonises
    • 8. 43% of news sharing is via social media
      Photo credit: chiefmoamba on Flickr
    • 9. Social media... drives traffic
      Encouraging sharing is NOT just a matter of adding buttons
      Encouraging sharing IS a matter of the right content and the right community
    • 10. Social media... shapes search results
      So content has to be:
      Search friendly
      Social network friendly
      Sharing friendly
    • 11. Another 13 word version:
      Social media…
      Shapes search results
      Drives traffic
      Makes mobilisation easier
      Humanises – or demonises
    • 12.
    • 13. Social media... makes mobilisation easier
      Speedy
      Unpredictable
      Often superficial
      Can be caught in online ghetto
    • 14.
    • 15.
    • 16. Power lies in lists
    • 17. Another 13 word version:
      Social media…
      Shapes search results
      Drives traffic
      Makes mobilisation easier
      Humanises – or demonises
    • 18. (In the interests of public taste, the photoshave been removed from this slide)
    • 19. Another 13 word version:
      Social media…
      Shapes search results
      Drives traffic
      Makes mobilisation easier
      Humanises – or demonises
    • 20. A different set of skills
      This isn’t traditional Public Affairs:
      Search optimisation
      Social networking
      Community building
      Online reputation
    • 21. Photo credit: Mon of the Loin on Flickr
    • 22. The 13 word conclusion:
      As social media gets everywhere…
      … it is too important to leave to others
    • 23.
    • 24. Thank you
      Contact

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